About Potato Chips & Crisps
Potato Chips and Crisps are A potato chip or crisp is a thin slice of potato (or a thin deposit of potato paste) deep fried, roasted, or air fried till crunchy. They're typically served as a snack, side dish, or appetizer. Basically Chips are made by Potato and they are cooked and salted additionally various manufacturing are using various flavors and ingredients like spices, herbs, cheese, natural and artificial flavors. Consumer looks for various snacks choice to satisfy there cravings. Also Potato chips and crisps are have become the most popular snacks globally for any age groups. Increasing urbanization and growing need of snacks among the people with hectic work has increased the demand of the potato Chips and crisps. The convenience of potato chips as a snack or part of a meal is driving the market, and companies are producing value-added products that are healthier than typical potato chips to cater to the growing health-conscious population
Attributes | Details |
---|
Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
CAGR | 4.9% |
The Potato Chips and Crisps market is highly competitive. the Market players are likely achieving the success by producing novel items and rapidly altering the components of existing products to match shifts in consumer demand which require the to suits the taste preference of diverse consumers. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Potato Chips & Crisps market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
PepsiCo (United States), kellogg company (United States), Utz Brands (United States), Calbee (Japan), Intersnack Group (Germany), Elma Chips (Israel), Taoka Foods (China), Jack's Snacks (South Africa), Mondelez International (Unites States) and Snyder's-Lance (Unites States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Grupo Bimbo (United States), Diamond Foods (United States), H.T.P. Co., Ltd (Japan) and Group Bimbo (Mexico).
Segmentation Overview
AMA Research has segmented the market of Global Potato Chips & Crisps market by Type (Sliced, Compound, Baked and Dehydrated) and Region.
On the basis of geography, the market of Potato Chips & Crisps has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Category, the sub-segment i.e. Conventional will boost the Potato Chips & Crisps market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Taste, the sub-segment i.e. Plain will boost the Potato Chips & Crisps market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribuition Channel, the sub-segment i.e. Supermarkets will boost the Potato Chips & Crisps market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Increasing popularity snacks goods
Market Growth Drivers:
Successive demand for snacks product
Challenges:
Create a unique and original dish using potato chips or crisps as the main ingredients
Restraints:
Availability of healthy Alternatives
Opportunities:
Expanding Online Sales
Market Leaders and their expansionary development strategies
In November 2023, ATALANTA and AMICA CHIPS had started a new partnership with the firm operating in the F&B industry as a producer and retailer of potato chips and savory snacks will both don the title of Fan Sponsor and supply all the refreshment points of the GEWISS Stadium and the two brands share a commitment to quality and excellence, and they are both dedicated to bringing joy to their fans.
In March 2023, Pure Protein, a top-selling protein bar brand in the 1440 Foods' sports and active nutrition portfolio, has launched a new line of savory snacks, Popped Crisps, in two tasty flavors: Hickory Barbecue and Sour Cream & Onion. With 12 grams of plant-based protein per serving, Pure Protein Popped Crisps are the perfect flavor-packed, crunchy snack to satisfy consumers' cravings.
Potato chip and crisp manufacturers must adhere to strict food safety regulations, including those established by the Food and Drug Administration (FDA) in the United States and the European Food Safety Authority (EFSA) in Europe. These regulations aim to prevent foodborne illnesses and ensure the safety and quality of potato chip and crisp products.
Key Target Audience
Direct Consumers, Retailers, Wholesalers, Distributors, Market agencies and Industry associates
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.