Sanitary Pads (Feminine Hygiene) Market Scope
Sanitary pads, also known as sanitary napkins or menstrual pads, are absorbent products. They are a type of feminine hygiene product used to absorb menstrual blood and provide protection against leaks and stains during menstruation. Sanitary pads are typically made of layers of absorbent material, such as cotton or cellulose, which is designed to soak up menstrual blood. Various initiatives by sanitary pad manufacturers, governments, and NGOs across Africa and the empowerment of women across the country are expected to accelerate the growth of the sanitary products market in South Africa.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
Key Companies Profiled | Johnson & Johnson South Africa (Pty) Limited, Kimberly-Clark South Africa (Pty) Limited, Procter & Gamble SA (Pty) Ltd., Svenska Cellulosa Aktiebolaget South Africa (Essity), Premier FMCG (Pty) Limited, Palesa Pads, National Pride Pvt., NSP Unsgaard (Pty) Limited and Wemy Industries Limited |
CAGR | % |
Many manufacturers are increasingly focusing on using sustainable and environmentally friendly materials in the production of sanitary pads. This includes the use of organic cotton, biodegradable or compostable materials, and reducing the overall environmental impact of the manufacturing process. Apart from this, the companies are exploring the market by adopting expansions, investments, new product launches, and collaborations as their preferred strategies.
Johnson & Johnson South Africa (Pty) Limited, Kimberly-Clark South Africa (Pty) Limited, Procter & Gamble SA (Pty) Ltd., Svenska Cellulosa Aktiebolaget South Africa (Essity), Premier FMCG (Pty) Limited, Palesa Pads, National Pride Pvt., NSP Unsgaard (Pty) Limited and Wemy Industries Limited are some of the key players that are part of study coverage.
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.
Segmentation Overview
The study have segmented the market of South Africa Sanitary Pads (Feminine Hygiene) market by Type and Region with country level break-up.
On the basis of geography, the market of Sanitary Pads (Feminine Hygiene) has been segmented into
. region held largest market share in the year 2022.
In July 2022, Wemy Industries Limited, a producer of hygiene health products increased its local production capacity in its diaper, wipes, and sanitary pads business to discourage the importation of the products into the country and help conserve the country’s foreign exchange reserve.
In South Africa, the regulatory body responsible for overseeing sanitary pads and feminine hygiene products is the South African Health Products Regulatory Authority (SAHPRA). SAHPRA's mandate includes the regulation, control, and monitoring of the safety, quality, and efficacy of healthcare products in South Africa, including feminine hygiene products like sanitary pads. They ensure that these products meet the necessary standards and are safe for use by consumers.
Influencing Trend:
Growing E-Commerce Platform Contributes Significantly to Industry Expansion
Market Growth Drivers:
Rising Female Literacy and Awareness of Menstrual Health and Hygiene and Increasing Female Disposable Income
Challenges:
Impact of Sanitary Pads on The Environment
Restraints:
Low Penetration in Under-Developed Areas
Opportunities:
Developing Eco-Friendly Feminine Hygiene Products and Favorable Government Initiatives in South Africa Will Increase Demand for Sanitary Pads
Key Target Audience
Sanitary Pads Manufactures, Distributors and Suppliers, Potential Investors, Governmental Bodies, Research organizations, Market Research and Consulting and Others