About Mini Figures
Mini Figures are basically a toys commonly known as a minifigs. It is a miniature toy. Generally speaking, it describes a miniature version of an action figure, character, or animal that can range in size from one inch (25 mm) to several feet tall.
Attributes | Details |
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Study Period | 2017-2027 |
Base Year | 2021 |
Unit | Value (USD Million) |
The market for Mini Figures is highly competitive with several global as well as local players in the market. The global players are trying various strategies such as product innovation and using various marketing strategies to gain a higher market share. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Mini Figures market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
The Lego Group (Denmark), Hasbro (United States), Mattel (United States), Bandai Namco (Japan), McFarlane Toys (United States), NECA (United States), Hot Toys (Japan) and Kotobukiya (Japan) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Mini Figures market by Type (Anime Mini Figures, Original Mini Figures, Action Mini Figures and Other), Application (Miniature War Gaming and Roleplaying Games) and Region.
On the basis of geography, the market of Mini Figures has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Online will boost the Mini Figures market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End User, the sub-segment i.e. Kids will boost the Mini Figures market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Increasing Popularity of Anime in Over the World and Technological Penetration and Advanced 3D Printing for Mini Figures Manufacturing
Market Growth Drivers:
Rising Number of Mini Figure Pawn Shops, Surge in Demand in Mini Figures Collectors, Rising Demand in Various Kid Toys and Rising in Demand in Movies and Shows Fans
Challenges:
Low Penetration in Developing Regions and Rising Number of Competitors in Mini Figures
Restraints:
Initially High Cost than other Toys in the Market
Opportunities:
Growth in Toys Manufacturing Industries and Widespread Availability of Mini Figures in Ecommerce Platform
On 26 June 2022,LEGO has unveiled the upcoming Series 23 of its Collectible Minifigures theme which features twelve new minifigs in Nutcracker, Sugar Fairy, Green Dragon Costume, Snowman, Reindeer Costume, Holiday Elf, Turkey Costume, Cardboard Robot, Popcorn Costume, Wolf Costume, Ferry Captain and Knight of the Yellow Castle.
Key Target Audience
Mini Figures Manufacturers, New Entrants and Investors, Venture Capitalists, Government Bodies, Corporate Entities, Government and Private Research Organizations and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.