Industry Background:
Super powders and supplements are nutritional-rich products used to fill nutrient deficiency and provide other health benefits. The huge demand for multivitamins and immunity-oriented supplements among health-conscious people has accelerated the growth of the market. Further, the increasing disposable income of people and growing awareness about the importance of nutrients in children's growth is likely to fuel the growth. Super supplements and powders derived from green sources are becoming more popular among consumers as they contain high levels of vitamins and minerals that protect against heart diseases.
Attributes | Details |
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Study Period | 2017-2027 |
Base Year | 2021 |
Unit | Value (USD Million) |
Key Companies Profiled | Orgain (United States), Kuli Kuli Inc. (United States), HumanN (United States), Flora Inc. (United States), Anthonys Goods (United States), Navitas Organic (United States), Botanica Origins (United States), Nature's Way (United States), Pure Encapsulations, LLC (Atrium Innovations Inc.) (Canada), BL Bio Lab (United States), Nestle (Switzerland), Unilever plc (United Kingdom), Abbott Laboratories (United States), GSK plc (United Kingdom), Nutricia (Netherlands) and Your Super (United States) |
This growth is primarily driven by Increasing Number of Gym Going People to Maintain Weight and Bodybuilding, Growing Adoption of Super Powders and Foods to Fill Nutrient Deficiency and Better Growth of Children and High Consumption of Superfood Powders in Lattes, Smoothies, and Bowls.
Globally, a noticeable market trend is evident Emerging Trend of Super Supplements Made from Real Organic Greens Among Consumers
Major Vendors, such as Orgain (United States), Kuli Kuli Inc. (United States), HumanN (United States), Flora Inc. (United States), Anthonys Goods (United States), Navitas Organic (United States), Botanica Origins (United States), Nature's Way (United States), Pure Encapsulations, LLC (Atrium Innovations Inc.) (Canada), BL Bio Lab (United States), Nestle (Switzerland), Unilever plc (United Kingdom), Abbott Laboratories (United States), GSK plc (United Kingdom), Nutricia (Netherlands) and Your Super (United States), etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years. The global market is fragmented with multiple vendors in the worldwide market with diversified products and brand portfolios. Companies are increasingly focusing on innovating and launching products with better characteristics and high quality. The increasing number of players is anticipated to enter the market and enhance competition and overall growth.
Influencing Trend:
Emerging Trend of Super Supplements Made from Real Organic Greens Among Consumers and Manufacturing of Super Supplements that Suits Different Diets Like Non-GMO, Gluten Free, Etc.
Market Growth Drivers:
Increasing Number of Gym Going People to Maintain Weight and Bodybuilding, Growing Adoption of Super Powders and Foods to Fill Nutrient Deficiency and Better Growth of Children and High Consumption of Superfood Powders in Lattes, Smoothies, and Bowls
Challenges:
Intense Competition in the Market Due to Presence of Large Number of Manufacturers
Restraints:
High Cost Associated with Super Powders and Supplements Due to Availability of High-quality Ingredients and Lack of Awareness Among the People About Super Supplements Can Hamper the Market Growth
Opportunities:
Increasing Number of Baby Boomers in the United States and European Countries and Growing Focus on Health & Wellness and Significant Growth of Super Powders and Super Foods in East and South Asian Countries
AMA Research follows a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mostly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcases the spontaneously changing Vendors landscape impacting the growth of the market. Furthermore, our market researchers extensively analyze the products and services offered by multiple players competing to increase their market share and presence.
Customization in the Report
AMA Research features not only specific market forecasts but also includes significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints in Super Powders and Supplements Market
- Analysis about New Entrants in Super Powders and Supplements Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
- An Unbiased Perspective towards Market Performance & Indicators
Against this Challenging Backdrop, Super Powders and Supplements Study Sheds Light on
The Super Powders and Supplements Market status quo and key characteristics. To end this, Analysts at AMA organize and took surveys of the Super Powders and Supplements industry Vendors. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Super Powders and Supplements industry is heading and what are the top priorities. Insights are drawn from financial analysis, surveys, and interviews with key executives and industry experts.
How every company in this diverse set of Vendors can best navigate the emerging competition landscape and follow a strategy that helps them position to hold the value they currently claim or capture the new addressable opportunity.