About Ready to Eat Rice
The Convenience food is widespread in the developed world since long, while its initiation into the Indian market has been recent. With the changing socio-economic pattern of life and the rising number of working couples, the concept of ready to eat food is fast becoming popular in Indian market. The adoption of ready to eat rice is becoming popular because it saves time and labour and also has long shelf-life and is available off the market shelves.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail competitive advantage through combined synergies. Analyst at AMA Research estimates that Indian Vendors will contribute the maximum growth to Global Ready to Eat Rice market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Mars, Inc (United States), MTR Foods Pvt Ltd. (India), VegaFoods (Singapore), Tasty Bite (India), HIC-ABF Special Foods Pvt Ltd. (India), Vala Thai Food Co., Ltd. (Thailand), Maiyas (India), Goldern Star (United States), Kohinoor Foods Ltd (India) and Fazlani Exports Pvt Ltd (India) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Nestle (Switzerland), Ebro foods (Spain) and Others.
Segmentation Overview
AMA Research has segmented the market of Global Ready to Eat Rice market by Type (Brown Rice, Basmati Rice and Plain Rice) and Region.
On the basis of geography, the market of Ready to Eat Rice has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Online will boost the Ready to Eat Rice market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Packaging Sizes, the sub-segment i.e. Upto 250 Grams will boost the Ready to Eat Rice market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Cuisine Type, the sub-segment i.e. Indian will boost the Ready to Eat Rice market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Rising Demand for Easy-to-Prepare Meals
Market Growth Drivers:
Increasing Urbanization and Changing Lifestyle across the World and Increasing Disposable Income in Emerging Countries
Challenges:
Government Regulations towards the Procurement of Raw Material
Restraints:
Rising Health Consciousness towards the Use of Cooked and Fresh Food
Opportunities:
Growth in Food and Beverage Sector and Increasing Working Professionals
Market Leaders and their expansionary development strategies
In May 2022, Adani has strengthened its presence in the food segment with the acquisition of Kohinoor rice. The acquisition has give AWL exclusive rights over the brand 'Kohinoor’ basmati rice along with ‘Ready to Cook’, ‘Ready to Eat’ curries and meals portfolio under the Kohinoor Brand umbrella in India.
In February 2021, Lotus Foods, the leading heirloom and organic rice company, announced the addition of new Heat & Eat Rice pouches to its premier line of products. Its most popular rice varieties, sourced from certified organic family farms.
Key Target Audience
Manufacturers of Ready to Eat Rice, Suppliers of Ready to Eat Rice, Wholesalers, Distributors and Retailers of Ready to Eat Rice, Food & Beverage Industry, Raw Material Providers and Governmental Bodies
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.