What is Perfumes and Colognes Market?
Cologne is usually packaged in a dark-colored or black glass bottle with a simple, industrial design. Perfume is an overarching term that technically includes cologne but is almost always marketed toward women. Perfumes can be an indication to discover the fashion and preferences of an individual. And they additionally have the potential to have an effect on the moods and countenance of people. There is various growth opportunity in this market which is captured by leading players via tracking the ongoing process enhancement and huge invest in market growth strategies.
Highlights from Perfumes and Colognes Market Study
Attributes | Details |
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Study Period | 2016-2027 |
Base Year | 2020 |
Unit | Value (USD Million) |
Key Companies Profiled | Calvin Klein (United States), Christian Dior (France), Dolce & Gabbana (Italy), CHANEL (United Kingdom), LANCOME (United States), Versace (Italy), L'oreal (France), Coty Inc. (United States), LVMH (France), Natura Cosméticos SA (Brazil), AVON (United Kingdom), Estée Lauder (United States), Puig (Spain) and Procter & Gamble (United States) |
The companies operating in this industry are focusing on efficient growth, improvement of operational efficiency and productivity, and focus on maintaining sustainable development. The players are focusing on securing a leading position in this industry. They are continuously looking for the opportunity to reinforce their competitive advantage. To meet high market share, and develop socially responsible business companies are identifying various strategic pillars such as mergers & acquisitions, product enhancements Research Analyst at AMA predicts that United States Vendors will contribute to the maximum growth of Global Perfumes and Colognes market throughout the forecasted period.
Calvin Klein (United States), Christian Dior (France), Dolce & Gabbana (Italy), CHANEL (United Kingdom), LANCOME (United States), Versace (Italy), L'oreal (France), Coty Inc. (United States), LVMH (France), Natura Cosméticos SA (Brazil), AVON (United Kingdom), Estée Lauder (United States), Puig (Spain) and Procter & Gamble (United States) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are Elizabeth Arden, Inc. (United States), Interparfums (France), Shiseido (Japan), Amore Pacific (South Korea), Salvatore Ferragamo (Italy), ICR Spa (Italy), Jahwa (South Korea) and Saint Melin (United States). Perfumes and Colognes Market Segmentation:
Scope | Sub-Segments |
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Application / End User | Pharmacy Stores, Specialty Stores, Online Stores and Others |
Type | Parfum, Eau De Parfum, Eau De Toilette, Eau de Cologne and Others |
End User | Men,Women,Unisex |
On the basis of geography, the market of Perfumes and Colognes has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Launching of Affordable Perfumes and Colognes by Key Manufacturers, Increasing Trend Toward Personal Growing is Growing the Market of Perfumes and Colognes and Personal Grooming along with the Rising Demand for Youth-oriented as Well as Exotic Fragrances
Market Growth Drivers:
Increase in Colognes Production Due to Increasing Number of Lovers, Increasing Women Users and Diverse Ethnicities is Fueling the Growth of Perfumes and Rising Popularity of Lighter-Scented Products, Especially Among the Millennial
Challenges:
Challenges Regarding Creativity and Innovation in the Perfumes and Colognes Industry
Restraints:
High Cost Associated with Perfumes and Colognes Can Hamper the Growth
Opportunities:
Growing Sales of Perfumes and Colognes in E-commerce Sites and Growing New Investor in Perfumes and Colognes in Emerging Countries
Key Target Audience
Perfumes and Colognes Manufacturers, Perfumes and Colognes Distributors and Suppliers, Venture Capitalists, Regulatory Bodies, Potential Investors, New Entrants, Research and Development Institutes and Others
Market Leaders & Development Strategies
On 21st August 2021, Chanel acquires Italian knitwear business Paima located near Ancona,” the brand told FashionNetwork.com, without specifying the total investment amount or exact size of the stake. “This decision was motivated by converging interests; as Paima has seen its development accelerate in recent years, it appears opportune to be able to rely on a solid partner which can help it to grow and invest,”
On 1st September 2020, Calvin Klein launches new Eternity fragrance campaign. Captured by Matt Lambert, the television campaign, says the brand “is a combination of traditional black and white and colour shots; the juxtaposition conveys their committed past with the strength of their present relationship”. It is set to a cover of the classic Unchained Melody by Lykke Li.