About Online Social Media Content Moderation
Online Social media content moderation is the process of moderating the contents on social media platforms like Facebook, Twitter, Instagram, LinkedIn, or Tumbler etc. All types of offensive or objectionable contents like porn videos, explicit images or pictures are not suitable for the various age group. As soon as such contents are posted, a team content moderator, keep any eye on such content and remove them before it become viral and visible among other audience. Online social media moderators put down such unwanted contents with immediate effect on all social platforms. Online social media content moderation also aligned with the branding and helps achieve an overall business goal. Content moderation is the process of reviewing, screening, and filtering social media content related to the business. Interacting with the customers through social media is now an integral part of any business and online social media moderation plays an important role to spread a business-related thing properly among the customers.
Attributes | Details |
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Study Period | 2017-2027 |
Base Year | 2021 |
Unit | Value (USD Million) |
The market for Online Social Media Content Moderation is highly competitive with several global as well as local players in the market. The global players are trying various strategies such as service innovation and using various marketing strategies to gain a higher market share. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Online Social Media Content Moderation market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Google Inc (United States), Microsoft Corporation (United States), Cognizant (United States), Amazon (United States), Cogito (United States), Lionbridge Ai (United States), Data Visor (United States), Accenture Plc (Ireland), Open Access Bpo (Philippines), Magellan Solutions (Philippines), Besedo (Stockholm) and Wipro (India) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Infoesearch (United States), Discord (United States), Tech Mahindra (India), Pure Moderation (Vietnam), Webhelp (France) and Chekkee (Australia).
Segmentation Overview
AMA Research has segmented the market of Global Online Social Media Content Moderation market by Type (Pre-Moderation, Post-Moderation, Reactive Moderation, Distributed Moderation and User Only Moderation) and Region.
On the basis of geography, the market of Online Social Media Content Moderation has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Social Media Monitor, the sub-segment i.e. Social Media Manager will boost the Online Social Media Content Moderation market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Service, the sub-segment i.e. Social Media Monitoring will boost the Online Social Media Content Moderation market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Deployment , the sub-segment i.e. Cloud will boost the Online Social Media Content Moderation market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Leaders and their expansionary development strategies
On 29 October 2021, Microsoft Has Purchased Two Hat, A Content-Moderation Company with Which It Has Worked in The Past to Moderate Xbox Community Content, For an Undisclosed Amount. Microsoft And Two Hat Also Have Worked Together To Moderate Minecraft And MSN Content, As Well, According To Microsoft's October 29 Blog Post About The Two Hat Acquisition. and Microsoft Officials Framed The Acquisition As Being About Communities. Microsoft Has Talked Up Its Interest in Communities When Discussing Recent (And Recently Rumored but Not Completed) Acquisitions Including Mojang/Minecraft (Check), GitHub (Done), TikTok (Nope), Pinterest (Also Nope).
On 17 June 2022, Discord Releases Automatic Content Moderation Tool to Support Its Overworked Mods. The Company Is Launching Automod, An Autonomous Keyword Filter It Says Will Moderators to Detect, Block, Or Receive Alerts of Harmful Messages in A Server. Discord Is Ramping Up Its Content Moderation Tools and Rolling Out Resources to Support Its Overworked Volunteer Moderators. The Company Is Also Expanding Its Premium Memberships Program, Which Allows Users to Set Up Paid Subscriptions for Their Servers.
The Policy Conversation About Online Content Moderation in The United States Starts with Section 230 Of the Communications Decency Act Of 1996 (CDA 230), Which Exempts Platforms from Liability for What Their Users Post, While Also Giving Them the Ability to Set Their Own Rules for Moderating Content and Thus Take Down Speech They Deem in Violation of Those Rules. CDA 230 Applies to Any Website or Service That Publishes Material Written by A Third Party—From Twitter and Other Social Media Platforms to Online Retailers Where Shoppers Can Post Reviews, To Community Blogs Where Neighbors Can Leave Comments. However, CDA 230 Does Not Provide Platforms with Blanket Immunity for All Content: It Does Not Exempt Platforms from U.S. Criminal or Copyright Laws, And They Can Be Held Liable Under Those Laws for Content Related to Sex Trafficking, Terrorism, And Copyright Violations.
Market Drivers
- Increasing Visibility and High-Risk Content Violations
- Depth Insights into Violations of Companies’ Platform
- Introducing New Social Media Applications in Online Platform
Opportunities
- Increasing Demand of Real-Time Engagement, Communication, And Reaction Among Online Firms
- Enhancement Of Quality Management and Artificial Intelligence
Restraints
- Blocking Or Suspending Users Account Risk Imposing Unlawful Restrictions on Freedom of Expression
Challenges
- Difficult for An AI + Human Augmented Model to Act Within Time
- Technical Issues Involved While Deleting Hateful Content
- Government Regulations
Key Target Audience
Online Social Media Content Moderation Provider, New Entrants and Investors, Venture Capitalists, Government Bodies, Corporate Entities, Government and Private Research Organizations and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.