PPC Software Market Scope
Pay-per-click (PPC) software is a tool that allows businesses to set up, modify, manage, and track the performance of PPC campaigns. The software lets users set up campaigns based on bidding amounts and budgets, and place PPC links on different channels such as Google Ads, Facebook ads, and Bing.
Research Analyst at AMA estimates that United States Players will contribute to the maximum growth of Global PPC Software market throughout the predicted period.
Opteo (United Kingdom), Optmyzr (United States), Wordstream (United States), AdEspresso (Canada), Kenshoo (Israel), Spaceboost (Spain), Adalysis (United Kingdom), KlientBoost (United States), Rise Interactive (United States), Squared.io (United Kingdom), Spyfu (United States) and SEMrush (United States) are some of the key players that are part of study coverage.
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from total available market.
Segmentation Overview
The study have segmented the market of Global PPC Software market and Region with country level break-up.
On the basis of geography, the market of PPC Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Market Leaders and their expansionary development strategies
On 2 July 2019, Silicon Valley-based Optmyzr unveiled its latest Pay-Per-Click (PPC) software automation offering - Optmyzr Campaign Automator. The standalone application is designed to give PPC professionals powerful tools to build and maintain PPC campaigns based on a feed of data. Campaign Automator is ideal for inventory-based campaigns or others driven by a data feed.
On 10 May 2018, Gannett Co., Inc, announced that it entered into an agreement to acquire WordStream, Inc. (“WordStream”), a provider of cloud-based software-as-a-service (SaaS) solutions for local and regional businesses and agencies to optimize their digital marketing services campaigns. The purchase price is USD 130 million in cash, net of cash acquired, plus up to an aggregate USD 20 million earnout payable in 2019 and 2020 based on achieving certain revenue targets. The transaction builds upon Gannett’s existing data-driven digital marketing services, ReachLocal and SweetIQ.
Market Trend
- Artificial intelligence to transform PPC campaigns industry
Market Drivers
- The Rising Demand for PPC Software among the marketing Companies in Order to get Higher ROI with Reduce Cost
- The Rising Internet Penetration Coupled with Increased Smartphone Users across the Globe
Opportunities
- Upsurging Demand from Emerging Economies
Restraints
- Security Threats Hampers the Growth
Key Target Audience
PPC Software Companies, Potential Technology Investors, Regulatory & Government Bodies, End Users and Others