About E-coupon
E-coupons also recognized as digital or digital coupons are the digital analogue of paper coupons which are used to grant clients with reductions or items in order to appeal to the buy of some products. Mostly, grocery and drug shops provide e-coupon offerings in loyalty software events. Even although there are nevertheless typical coupons for day by day must-have objects such as diapers, detergents and toothpaste, e-coupons are actively issued in offerings like leisure parks, performances, eating places and journey agencies. E-coupons are turning into one of the most used types of income promotions on the grounds that technological know-how continues to make the Internet quicker and less complicated to use. Also, e-coupons are regarded one of the E-marketing equipment that have a tendency to be acquired from Digital Media. An e-coupon can be section of a single-party process, the place a retailer problems a coupon with the aid of its marketing campaign administration gadget for redemption in its stores, or it can be a multiparty process, such as digitized manufacturer producer coupons that are disbursed in a range of ways, such as redeemed in shops or processed via clearing houses.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
The market is seeing moderate market players, by seeing huge growth in this market the key leading vendors are highly focusing on the production technologies, efficiency enhancement and product life. There is various growth opportunity in this market which is captured by leading players via tracking the ongoing process enhancement and huge invest in market growth strategies. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global E-coupon market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Slickdeals (United States), Groupon (United States), The Kroger (United States), ShopAtHome (United States), Savings.com, Inc., (United States), Hip Happenings, LLC, (United States), JustSave Foods (United States) and Amazon (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Payless (United States), Ulta Beauty (United States), Coupon Dunia (India), Flipkart Private Limited (India) and Quotient Technology (United States).
Segmentation Overview
AMA Research has segmented the market of Global E-coupon market by and Region.
On the basis of geography, the market of E-coupon has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Industry, the sub-segment i.e. Food & Beverage will boost the E-coupon market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Offer, the sub-segment i.e. Retailer Generated Coupons will boost the E-coupon market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by E-coupons, the sub-segment i.e. Static E-coupons will boost the E-coupon market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Delivery, the sub-segment i.e. Print-At-Home Coupons will boost the E-coupon market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Analyze e-coupon campaign performance and optimize targeting, timing, and offer values for maximum effectiveness.
Market Growth Drivers:
Increasing Digitization, Increasing Number of Online Sales Channels and Growing Penetration of Smartphones, Tablets, and Computers
Challenges:
Outdated Retail Systems That Lack Coupon Functionality, Fraud Prevention and Multiple Platforms
Restraints:
High Cost of Coupon
Opportunities:
Increased Adoption of Digital Coupons in the Food & Beverage and Healthcare & Beauty Sectors
Market Leaders and their expansionary development strategies
In December 2023, Airbnb collaborates with local tourism boards and businesses to offer exclusive e-coupons for travelers. This partnership promotes local businesses and encourages tourism through targeted e-coupon offers.
In October 2023, Shopkick launches Shopkick Rewards a program rewarding users for scanning products and completing in-store actions with e-coupons and other incentives. This gamifies the shopping experience and encourages engagement with physical stores.
Key Target Audience
E-coupon Provider, Potential Investors, Government Agencies and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.