About Customer Contact Agent Gamification
Customer contact agent gamification is customer service. The gamification is a popular strategy used by the call centers that give the motivation to work continuously to achieve the business objective is a factor that gives a high market rate in the customer contact agent gamification. Customer contact agent gamification provides one of the best effective ways to engage customers with gamification such as using a customer reward system, gamifying metrics, keeping tabs on customer engagement, and starting employee contests.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
The global customer contact agent gamification market is fragmented. So the players are focusing on interactive learning experiences, improving employee engagement, and customer service. These will enhance their market presence. The companies are also planning strategic activities like Partnerships, Mergers, and Acquisitions which will help them to Sustain in the Market and Maintain their Competitive Edge Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Customer Contact Agent Gamification market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
ChaseData (United States), Alvaria, Inc. (United States), Genesys (United States), Mambo.IO (United Kingdom), Playmotiv (Europe), Five9 (United States), LiveAgent (Europe), Freshdesk (United States), Zendesk (United States) and Nextiva (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are ZIZO Technologies (United States) and Capita (United Kingdom).
Segmentation Overview
AMA Research has segmented the market of Global Customer Contact Agent Gamification market by Type (Structural Gamification and Content Gamification), Application (SMEs and Large Enterprises) and Region.
On the basis of geography, the market of Customer Contact Agent Gamification has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Deployment, the sub-segment i.e. Cloud-Based will boost the Customer Contact Agent Gamification market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Business Focus towards Manage Pressure and makes Work more Enjoyable and Increasing Customer Dissatisfaction
Market Growth Drivers:
Increasing Adoption of Customer Contact Agent Gamification by business Agents and Makes Learning More Informative and Interactive
Challenges:
Lack of a Clear Definition of Customer, Concerns Related to a Goal or Desired Outcomes and Lack of Buy-in from Stakeholders
Restraints:
Issues with Ethical risks to Gamification Practice
Opportunities:
Increasing opportunities in Banks, Lenders, and Other Financial Institute
Market Leaders and their expansionary development strategies
In Septmeber 2023, TINYpulse, a leading provider of employee engagement software, announced a partnership with Badgeville, a leading provider of gamification solutions. The partnership will integrate TINYpulse's employee feedback and recognition platform with Badgeville's gamification platform, enabling businesses to create more engaging and rewarding employee recognition programs.
In October 2023, Gametize, a leading provider of gamification solutions, announced the launch of its new customer contact agent gamification solution. The solution is designed to help businesses improve the performance and engagement of their customer contact agents by using gamification techniques such as points, badges, and leaderboards.
Key Target Audience
Customer Contact Agent Gamification Services, Regulatory Bodies, Potential Investors, Research and Development Institutes and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.