About Workout Fitness Mirror
Workout mirrors are a new type of exercise equipment that makes getting a full-body workout at home easier than ever. Fitness mirrors are distinct in that they have a reflective display that allows you to stream exercise classes while maintaining proper posture and form. Workout mirrors with a variety of features such as exercise equipment, built-in speakers, cameras, and more. The Mirror is a home fitness device with thousands of live and on-demand workout classes. When the Mirror is turned off, it appears to be a standard full-length mirror. When turned on, the LCD screen streams a variety of fitness classes and displays people reflections, allowing users to check their form.
Attributes | Details |
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Study Period | 2017-2027 |
Base Year | 2021 |
Unit | Value (USD Million) |
The market for Workout Fitness Mirror is highly competitive with several global as well as local players in the market. The global players are trying various strategies such as product innovation and using various marketing strategies to gain a higher market share. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Workout Fitness Mirror market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Tempo (United States), Johnson Health & Wellness (United States), Echelon Fitness Multimedia LLC. (United States), NordicTrack (United States), Tonal (United States), Forme Life (United States), Lululemon (Canada), Macvon LLC. (United States), iFIT (United States), Curiouser Products Inc. (United States), Glory Star Group (Hongkong), VAHA Technologies Limited (United Kingdom) and Fiture Holding LLC (United States) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Workout Fitness Mirror market by Type (Wall-mounted, Floor & Full Length Mirrors and Others), Application (Household and Commercial) and Region.
On the basis of geography, the market of Workout Fitness Mirror has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Size, the sub-segment i.e. 36 * 60 Inch will boost the Workout Fitness Mirror market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Sales Channel, the sub-segment i.e. Online will boost the Workout Fitness Mirror market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Leaders and their expansionary development strategies
On 30 June 2020, lululemon athletica announced the acquisition of Mirror, an in-home fitness-content-streaming platform. Mirror will continue to operate as a standalone company under its new parent. The lululemon investment in Mirror coincided with a content partnership in which the apparel company assisted in the development of workout and meditation classes for the digital service. This large purchase is likely to result in more of the same content-branding efforts, which lululemon hopes will bring in new customers.
On 8 December 2021, Baidu launches a Smart Fitness Mirror with a 43-inch IPS screen, Octa-core AI SoC. The mirror is basically a smart large screen that is the size of a full-length mirror. The mirror comes with LTE connectivity and users can follow the celebrity coaches to work out, interact with AI, and enjoy the joy of fitness in the process. and On 26 April 2022, FITURE, the technology and media company that is taking connected fitness from 1.0 to 2.0, has launched their revolutionary interactive fitness mirror in the United States. The immersive, personalized workout experience includes groundbreaking Motion EngineTM technology that recognises how to move and provides real-time feedback via form correction, pacing, timing, and movement feedback. With their functional training programmes and diverse instructor team, FITURE is the ideal complement to any hybrid workout routine.
Market Drivers
- Growing Urbanization And Changing Lifestyle Of People
- The Increasing Number Of Fitness Club Across The Globe
Opportunities
- Emerging Trend Of Personal Gyms Due To Outbreak Of Covid-19
- Growing The Sales Of Workout Fitness Mirror Online Platform
- Increasing Health Conscious People Across the Globe and Increasing Awareness About Exercise
Restraints
- High Cost Associated With Repair And Maintenance Of Workout Fitness Mirror
Challenges
- Key Competition Between The Manufacturers
Key Target Audience
Workout Fitness Mirror Manufacturers, New Entrants and Investors, Venture Capitalists, Government Bodies, Corporate Entities, Government and Private Research Organizations and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.