About Fashion Brands NFT
NFTs, or non-fungible tokens, are digital assets based on the blockchain that can be acquired with a digital wallet or cryptocurrency. In recent years, the popularity of NFTs has climbed to extraordinary heights. Owning a digital asset is a typical practice in the corporate sector. NFTs are a natural progression of the fashion and luxury industries since they provide a solution that is well matched to the digital environment in which we all live. Numerous brands will want to raise their position in the metaverse market and generate new values. However, not every brand is capable of completing the task on its own, and it can be inconvenient and time-consuming at times. Marketers, advertisers, and public relations experts are working on behalf of these businesses not only in the metaverse, the new market but also in traditional online and offline markets.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
The rising number of players expected to enter the global market is predicted to enhance the competition level as well as encourage the growth of the overall market in the near future. Players are anticipated to focus on the development of new compounds, which is likely to encourage the growth of the global market throughout the forecast period. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Fashion Brands NFT market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Louis Vuitton (France), Gucci (Italy), Burberry (United Kingdom), Balenciaga (United States), Dolce & Gabbana (Italy), Prada (Italy), Nike (United States), Asics (Japan), Adidas (Germany), Ambush (United States) and L'Oreal Paris (France) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Fashion Brands NFT market by , Application (Primary Market and Secondary Market) and Region.
On the basis of geography, the market of Fashion Brands NFT has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Blockchain, the sub-segment i.e. Ethereum will boost the Fashion Brands NFT market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Products Type, the sub-segment i.e. Apparel will boost the Fashion Brands NFT market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Launch Fashion Items & NFTs on Metaverse Games and Increased Adoption of Multi-chain NFT Marketplaces among the Crypto Community
Market Growth Drivers:
Increased Demand for NFT Collectables from Investors for High Volume Trading, Growing Popularity of Crypto in the Art and Entertainment Industries to Monetize Music or Art and Increasing Number of Art Lovers and Buying of Digital Creations Souvenirs of Celebrities
Challenges:
NFT Art Scams and Growing Concern of Hacking
Restraints:
Unregulated Price Surges and Lack of Awareness about NFT among People
Opportunities:
Evolution of Metaverse and Web 3.0 Will Create Huge Opportunities for the NFTs and Rise of Decentralized Autonomous Organizations across the Globe
In April 2022- Louis Vuitton releases new NFTs as fashion brands continue experiments in gaming. With the introduction of PFP (profile image) inspired NFT incentives in its stand-alone mobile app game Louis the Game, Luxury Fashion Company Louis Vuitton is going forward with its trial with non-fungible tokens (NFTs).
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Fashion Brands NFT Providers, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations, End-Users and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.