What is Caramel Malt?
Caramel malts are malts that the maltster mashes in the kernel. Caramel malt is widely used as a staple in various countries to add flavor and sweetness to the beer. Further, the increasing demand for caramel flavor in confectionery items and chocolates will accelerate the growth of caramel malt. Malts that have unique colors and flavors are highly in demand for various food and beverages items as a key aroma compound. In Countries like Saudi Arabia, Qatar, and UAE, caramel malts are used to add sweet flavor and aroma to non-alcoholic beverages, which will create noteworthy growth for the market. The demand for chocolate caramel malt that has more chocolate aroma and color is the commonly used brewing beer.
The market study is broken down by Type (Roasted and Kiln-Dried), by Application (Food & Beverages, Confectionery and Others) and major geographies with country level break-up.
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new product launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Weyermann Malting Company (Germany), Malteurop Groupe S.A. (France), Bairds Malt (United Kingdom), Agrária (Brazil), Briess Malt & Ingredients Co. (United States), Crisp Malting (United Kingdom) and Great Western Malting (United States) are some of the key players that are part of study coverage.
Segmentation Overview
AdvanceMarketAnalytics has segmented the market of Global Caramel Malt market by Type, Application and Region.
On the basis of geography, the market of Caramel Malt has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Color, the sub-segment i.e. Light will boost the Caramel Malt market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Sales Channel, the sub-segment i.e. Online will boost the Caramel Malt market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Trend
- Increased Focus on the Development and Launch of New Caramel Malt Products with Distinct Aroma and Flavor Properties
Market Drivers
- Increasing Use of Caramel Malt as a Staple to Add Flavor and Sweetness in the Beer
- High Growth of Non-Alcoholic Beverages Due to Increasing Health Conscious People Across the Globe Will Boost the Demand
- Growing Adoption of Roasted Caramel Malts by the Brewing to Add Natural Caramel Flavor to the Beverages
Opportunities
- Rapidly Growing Confectionery Industry Due to Emerging Trend of Gifting Confectionery Items Among the Consumers
- Increased Adoption of Bakery Goods and Chocolate Will Create Significant Opportunities
Restraints
- Health Effects Due to High Consumption of Caramel Malt Due to Added Sugar May Limit the Growth
Challenges
- The Availability and Use of Caramel Malt Substitutes like Crystal Malt by the Consumers
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Caramel Malt Manufacturers, Suppliers and Distributors of Caramel Malt, Venture Capitalists and Private Equity Firms, Government Bodies and Research Organizations and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.