What is Skinny Syrup?
Skinny syrups are functional flavors that don’t contain sugar or calorie. The syrup is becoming more popular to add flavour to the various bakery & confectionary products and beverages. The increasing number of people with diabetes and the growing number of health-conscious people across the globe is looking for sugar substitutes and non-nutritive sweeteners that will boost the demand for zero sugar or sugar-free syrups.
The market study is broken down by Type (Vegan, Gluten-Free and Others), by Application (Beverages, Baked Food and Others) and major geographies with country level break-up.
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Skinny Mixes (United States), The Skinny Food Co. (United Kingdom), Monin Incorporated (United States), Newtrition Plus (India), NOTO (India), Myprotein (India), Protein Works (United Kingdom), Eatlean (United Kingdom), Everest Snacks (Ireland) and Genius Nutrition (United States) are some of the key players that are part of study coverage.
Segmentation Overview
AdvanceMarketAnalytics has segmented the market of Global Skinny Syrup market by Type, Application and Region.
On the basis of geography, the market of Skinny Syrup has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Sales Channels, the sub-segment i.e. Online will boost the Skinny Syrup market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Flavour, the sub-segment i.e. Fruity will boost the Skinny Syrup market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Leaders and their expansionary development strategies
In 2019, GoodWest Industries, LLC acquired Skinny Mixes, a leading provider of low-calorie coffee syrups and flavorings, whipped foam toppings, and beverage mixes. With this acquisition, GoodWest is looking forward to expanding its beverages platform with existing and new Skinny Mixes products.
Market Trend
- Increased Focus on the Development and Launch of New Syrups with Delicious Duo-Fruit Flavors
Market Drivers
- Surging Demand of Skinny Syrup to Add flavor in Beverages like Smoothies, Shakes, and Hot Drinks
- Growing Popularity of Zero Calorie and Sugar-free Syrups among Consumers
Opportunities
- Increasing Adoption of Skinny Syrup to Add in Liquor
Restraints
- The Syrups Is Avoided by the People Who Follow Keto Diets Due to Availability of Unhealthy Ingredients
Challenges
- Slow Adoption of Skinny Syrups Due to High Cost and Lack of Awareness Among People
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Skinny Syrup Manufacturers, Skinny Syrup Suppliers & Distributors, Venture Capitalists and Private Equity Firms, Government Bodies and Research Organizations, End-Users and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.