Global Press Release Distribution Software - Market Overview:
Businesses in today's digital media landscape use a variety of strategies to communicate with their target audience, including social media, advertising, and content marketing. Messages distributed through these channels, on the other hand, are most often received by people who are already online followers of a brand. Businesses write and distribute press releases in order to gain coverage in media outlets such as newspapers, magazines, radio, television, podcasts, and blogs. Press release distribution software includes tools and services that assist businesses in sending press releases to traditional news outlets, digital news sites, journalists, influencers, and bloggers in order to secure news coverage. Press release distribution software publishes and distributes press releases, as well as other news and announcements, to a variety of media outlets, including journalists, bloggers, and news organisations. Press release distribution software is used by public relations (PR) agencies and in-house PR teams to send company announcements to relevant news outlets in order to secure media coverage. Although press release distribution software may provide its own newswire service, the distribution space is dominated by independent services that disseminate news to a variety of sources. A significant portion of press release distribution software also includes media monitoring and/or media and influencer targeting features.
Growth Drivers
- Rise of Social Media Channels
- Growing popularity of Social Influencers and Bloggers
Roadblocks
- High Cost of Subscription Plans
Opportunities
- Rising Opportunity in Emerging Economies
Challenges
- High Competition among Established Players
Competitive Landscape:
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies.
Some of the key players profiled in the report are Cision (United States), Mynewsdesk (Sweden), Business Wire (United States), Accesswire (United States), PitchEngine (United States), Pressat (United Kingdom), Wizikey (India), Prowly (Poland), Prezly (Belgium) and e Releases (United States). Additionally, following companies can also be profiled that are part of our coverage like PR Underground (United States) and NewswireJet, LLC (United States). Analyst at AMA Research see United States Players to retain maximum share of Global Press Release Distribution Software - market by 2027. Considering Market by Enterprise Size, the sub-segment i.e. Large Enterprises will boost the Press Release Distribution Software - market. Considering Market by End-User, the sub-segment i.e. Private Companies will boost the Press Release Distribution Software - market. Considering Market by Deployment, the sub-segment i.e. On-Premise will boost the Press Release Distribution Software - market. Considering Market by Subscription, the sub-segment i.e. One Time Plan will boost the Press Release Distribution Software - market.
Latest Market Insights:
In December 2021 Cision had announced the acquisition of Streem. Streem's acquisition provides a full suite of media monitoring and analysis tools, providing a much improved service to both local and international customers interested in ANZ coverage. Customers will see the benefits of Cision's global footprint, including integrations of Brandwatch's social data, PR Newswire's media database, and global media content and analytics spanning millions of sources, as Streem continues to operate as an independent brand with its full-service media monitoring and insights services.
What Can be Explored with the Press Release Distribution Software - Market Study
Gain Market Understanding
Identify Growth Opportunities
Analyze and Measure the Global Press Release Distribution Software - Market by Identifying Investment across various Industry Verticals
Understand the Trends that will drive Future Changes in Press Release Distribution Software -
Understand the Competitive Scenario
- Track Right Markets
- Identify the Right Verticals
Research Methodology:
The top-down and bottom-up approaches are used to estimate and validate the size of the Global Press Release Distribution Software - market.
In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in Press Release Distribution Software - market.
In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment by targeting key target audience that includes Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analysts and Strategic Business Planners, Private and Public Companies, Agencies, Government Regulatory Organizations and End-Use Industries.
This helps us to gather the data related to players revenue, operating cycle and expense, profit along with product or service growth etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, USPTO, EPO, Annual reports, press releases etc.