What is Digital Insurance Market?
Digital insurance refers to the use of various technologies for the sales and management of insurance policies. Insurers are shifting towards customer-centric strategies to offer enhanced customer experience across digital channels to build loyalty. Disruption due to the Covid-19 pandemic has led small & medium-sized insurers to adopt digital solutions to offer 27x7 availability to their customers. Further, insurers are adopting the omnichannel approach to target broader segments and large customer base.
Highlights from Digital Insurance Market Study
Attributes | Details |
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Study Period | 2017-2027 |
Base Year | 2021 |
Unit | Value (USD Million) |
Key Companies Profiled | Allianz SE (Germany), The Digital Insurer (Singapore), Chubb (Switzerland), Esurance (United States), Lemonade (United States), Avanade Inc. (United States), Next Insurance, Inc. (United States), Root (United States), Oscar Health (United States), Insurify (United States), Metromile Inc. (United States), Digit Insurance (India), Clearcover Insurance Company (United States), Cogitate Technology Solutions, Inc. (United States), EIS Group Inc. (United States) and TIBCO Software (United States) |
The global market consists of a large number of players who are highly focusing on launching their services digitally. Further, the companies are partnering and doing mergers & acquisitions to expand themselves into the digital insurance business to target more customers and expand their geographical presence in the market. Research Analyst at AMA predicts that United States Players will contribute to the maximum growth of Global Digital Insurance market throughout the forecasted period.
Allianz SE (Germany), The Digital Insurer (Singapore), Chubb (Switzerland), Esurance (United States), Lemonade (United States), Avanade Inc. (United States), Next Insurance, Inc. (United States), Root (United States), Oscar Health (United States), Insurify (United States), Metromile Inc. (United States), Digit Insurance (India), Clearcover Insurance Company (United States), Cogitate Technology Solutions, Inc. (United States), EIS Group Inc. (United States) and TIBCO Software (United States) are some of the key players profiled in the study. Digital Insurance Market Segmentation:
Scope | Sub-Segments |
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Components | Software {Cloud, On Premise},Services |
Function | Policy Management,Claim Management,Digital Marketing,Data & Analytics,Others |
End Users | Insurance companies,Third-party administrators and brokers,Aggregators |
Insurance Type | Automotive and transportation,Home and commercial buildings,Life and health,Others |
On the basis of geography, the market of Digital Insurance has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Rapid Adoption of Technological Solutions in the Insurance Sector for Policy and Claim Management
- Increasing Omni-Channel Presence of Insurance Companies to Reach Potential Clients Around the World
Market Trend
- Increased Focus on the Innovation of Digital Insurance Solutions and Integration of Advanced Technologies Such as AI and Machine Learning for Every Facet of Insurance Operations
Restraints
- Rising Concern of Data Loss and Payment Security Due to Increasing Cyberattacks in the BFSI Industry
Opportunities
- Growing Digital Transformation of Insurance Sector in the Asian Countries Especially in Developing Economies like China and India
- Growing Preference Towards the Cloud-based Digital Insurance Solutions Due to Flexibility and Scalability
Challenges
- Lack of Digital Agility and Capability to Adopt Advanced Solutions
- Limitations of Software and Restrictions on Data Sharing Limit May Hamper the Growth of Digital Insurance Market
Market Leaders & Development Strategies
In June 2022, Shinhan Financial Group announced that it will launch digital non-life insurance business after getting approval to incorporate BNP Paribas Cardif General Insurance as its new subsidiary. This will help Shinhan target and attract digital-savvy millennial and Generation Z customers who prefer digitally onboarding than traditional ways to purchase insurance.
In June 2022, Max Life, a life insurance company launched a non-linked short-term individual life insurance savings plan with Policybazaar. The plan offers tax-free returns up to 6.14% with life cover protection and also offers high returns compared to traditional savings instruments. With this launch, the aim of the company is to provide digital insurance to tech-savvy millennials who prefer quick and hassle-free online onboarding.
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Digital Insurance Solutions and Service Providers, IT Software Providers, Regulatory Bodies and Others