What is Middle East Bancassurance Market Scope?
The link between the insurance company and a bank that intends at offering insurance products or benefits to the customers of the bank is called bancassurance. The bank staff becomes the point of sale or point of contact for the customers in this partnership. The bank staff is counseled and supported by the insurance company by giving complete product information, sales training, and marketing campaigns. After the complete transaction is done the bank and the insurance company split the commission so obtained. Insurance policies that are sold by the banks are processed and further administered by the insurance company itself. This partnership can prove to be profitable for both sides. The banks can make additional revenue by promoting and selling the insurances, on the other hand, the insurance companies expand their customer base without expanding their sales team or paying extra commissions to the brokers or agents. This partnership has proved as an effective distribution channel in many countries.
The Middle East Bancassurance market study is being classified, by Application (Life Insurance [Term Insurance Plans, Endowment Plans, Unit Linked Insurance Plans] and Non-life Insurance [Health Insurance, Marine Insurance, Property Insurance, Key Men Insurance]) and major geographies with country level break-up.
American Express, Bank of America., Citi Group, HSBC, The ING Group, Societe Generale S.A., BNP Paribas S.A, ABN AMRO Bank N.V, Intesa Sanpaolo S.p.A, Lloyds Banking Group plc and standard chartered are some of the key players profiled in the study. Additionally, the Players which are also part of the research are National Bank of Egypt, Standard Bank Group, Emirates NBD Bank, First Abu Dhabi Bank, Qatar National Bank, Credit Agricole, Bank of Alexandria and Others.
Segmentation Analysis
Analyst at AMA have segmented the market study of Middle East Middle East Bancassurance market by Type, Application and Region.
On the basis of geography, the market of Middle East Bancassurance has been segmented into MEA (UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, Oman, Egypt, Israel, Turkey, Rest of Middle East).
Influencing Market Trend
- An increasing trend of implementing governmental regulations in developing regions in order to support the domestic growth of the market
- Improvement in the Processing Time by Ease of Accessibility and Reduced Turnaround Time would make the Process Hassle-Free for the Customers
Market Drivers
- With the Increasing Competition in The Market, the Banking Institutions Have Started to Bring in Better Products and Extended Customer Service.
- Growing Demand of Customers for Getting Complete Solutions and Services All Under One Roof will drive the growth of the Market
Opportunities
- An increasing trend of implementing governmental regulations in developing regions in order to support the domestic growth of the market
- Improvement in the Processing Time by Ease of Accessibility and Reduced Turnaround Time would make the Process Hassle-Free for the Customers
Restraints
- Lack of Transparency Associated With Insurance Policies
Challenges
- Lack of Service Disruptions or Data Safety and Security
- Growing Digitalisation Has Allowed the Customers to Divide the Insurance Cover
Key Target Audience
Middle East Bancassurance Providers, Research and Development Institutes, Performance Bank Guarantee Potential Investors, Industry Associations, Regulatory Bodies and Others
Customization available in this Study:
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