About Exhibition Organization
Exhibition organizations provide services from planning an exhibition to marketing, organization, and administration for businesses or individuals. Exhibitions are becoming more popular to create brand awareness about the products or services to the consumers. Exhibition organization involves the meticulous planning and execution of a public event showcasing a specific theme or collection of exhibits. It's a multifaceted process encompassing various aspects, from conceptualizing the theme to dismantling the displays after the event.
Attributes | Details |
---|
Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 4.7% |
Exhibition service providers are focusing on investing more in Launching New Offerings. These will enhance their market presence. The companies are also planning strategic activities like partnerships, mergers, and acquisitions which will help them to sustain in the market and maintain their competitive edge. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Exhibition Organization market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
GES (United States), Shiloh Event Management (United States), MEX Exhibitions Pvt. Ltd. (India), Genesis Exhibits (United States), Rockway Exhibits (United States), ConvExx (United States), Displays2Go (United States) and Unleash (United Kingdom) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Exhibition Organization market by , Application (B2B and B2C) and Region.
On the basis of geography, the market of Exhibition Organization has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Exhibition Type, the sub-segment i.e. In-Person will boost the Exhibition Organization market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End User, the sub-segment i.e. Art & Craft Industry will boost the Exhibition Organization market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Emerging Trend of Metaverse Technology and Virtually Live Exhibitions
Market Growth Drivers:
Surging Demand of Exhibition Services for Trade Fair and Consumer Exhibitions and Growing Popularity of Online Exhibitions Among the End-Users
Challenges:
High Competition in the Market due to Multiple Service Providers
Restraints:
The Environmental Impact of Large-Scale Events, Including Resource Consumption, Waste Generation, and Carbon Footprint
Opportunities:
Growing Popularity of B2C Exhibitions Among the Corporates to Enhance Brand Awareness
Market Leaders and their expansionary development strategies
In July 2023, Informa PLC, a leading global events organizer, acquired UBM plc, another major player in the industry. This merger created the world's largest exhibitions and events company, with a portfolio of over 500 events across 40 countries.
In June 2023, Comexposium, a French exhibition organizer, acquired GL Events, a leading European exhibitions and events company. This merger strengthened Comexposium's position in the European market and expanded its reach into new sectors.
Key Target Audience
New Entrants/Investors, Exhibition Service Providers, Exhibition Platform Developers, End Users and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.