Middle aged and Elderly Milk Powder Market Scope
Milk plays an important role in human nutrition. Aging is associated with a shortage of calcium and loss of skeletal muscle mass. Milk helps to fill calcium deficiency and provides vitamin D, which helps to strengthen bones and also provides nutrients in less diet. In today’s time, milk powders are becoming more popular due to their long shelf life compared to fresh milk.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
Key Companies Profiled | Nestle (Switzerland), Yeeper Dairy Group (China), Amway Corporation (United States) and Anlene (Fonterra) (New Zealand) |
CAGR | 8.3% |
The global market is highly competitive and consists of a limited number of providers who compete with each other. The intense competition, changing consumer spending patterns, demographic trends, and frequent changes in consumer preferences pose significant opportunities for market growth.
Nestle (Switzerland), Yeeper Dairy Group (China), Amway Corporation (United States) and Anlene (Fonterra) (New Zealand) are some of the key players that are part of study coverage.
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.
Segmentation Overview
The study have segmented the market of Global Middle aged and Elderly Milk Powder market by Type and Region with country level break-up.
On the basis of geography, the market of Middle aged and Elderly Milk Powder has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
region held largest market share in the year 2023.
Market Leaders and their expansionary development strategies
In December 2022, To revitalize the long-established category, Chinese dairy company Junlebao introduced a new milk powder range- "Le Gai," that supports calcium absorption in middle-aged and elderly consumers. Le Gai milk contains 1200 mg of calcium per 100 g of milk powder, purported to have twice as much calcium as regular whole milk powder as the company claims.
In March 2022, Z Natural Foods announced the release of its new organic oat milk powder. Oat milk powder is available in a 1 lb bag, 5 lb bag, and 50 lb bag. It comes in an air-locked, freezer-tight, resealable, stand-up foil pouch and can be safely stored for two years.
Influencing Trend:
Emerging Trend of Vegan Milk Powders Among the Middle-Aged Population
Market Growth Drivers:
Growing Aging Adult Population and Need for Milk to Maintain Protein and Calcium Level in Elderly People
Challenges:
Availability of Artificial Substance in the Powdered Milk May Cause Health Issues
Restraints:
Slow Adoption in the Rural Areas of the Country
Opportunities:
Increased Adoption of Milk Powders That Have Low-Fat Content
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Middle-Aged and Elderly Milk Powder Manufacturers, Suppliers and Distributors, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations and Others