About Kopi Luwak Coffee
Kopi Luwak is the world’s most exclusive coffee. The main factor of its high price is the uncommon method of production. It is produced from coffee beans which have been partially digested by the Indonesian palm civet and then excreted. Kopi luwak is a type of coffee made from partially digested coffee cherries eaten and defecated by the Asian palm civet. It is also known as civet coffee. The cherries ferment as they pass through the intestines of a civet, and they are collected after being defecated with other faecal matter. Asian palm civets are increasingly being captured and traded in the wild for this purpose. It is made from coffee beans digested by the civet cat. This cat's faeces are collected, processed, and sold. It is expensive because it is claimed to be more nutritious, as well as the high cost of obtaining animal droppings, wastage during processing, and quality certification.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
High Growth Market | Indonesia |
Unit | Value (USD Million) |
CAGR | 6.9% |
Global Kopi Luwak Coffee is a fragmented market due to the presence of various players. The players are focusing on investing more in Launching New Products. These will enhance their market presence. The companies are also planning strategic activities like partnerships, mergers, and acquisitions which will help them to sustain in the market and maintain their competitive edge. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Kopi Luwak Coffee market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
The Kopi Luwak Company (United Kingdom), Lavanta Coffee (United States), Vinacafe (Vietnam), Wild Gayo Luwak (Netherlands), Mandailing Estate Coffee (Indonesia), Rumacoffee (Indonesia) and Bantai Civet Coffee (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Kopi Luwak Direct, Kaya Kopi, LLC, Sumatra Kopi Luwak, Coffee Bean Shop Ltd. and Others.
Segmentation Overview
AMA Research has segmented the market of Global Kopi Luwak Coffee market by Type (Arabica and Robusta) and Region.
On the basis of geography, the market of Kopi Luwak Coffee has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Asia Pacific region held largest market share in the year 2023. If we see Market by Distribution Channel, the sub-segment i.e. Online Channels will boost the Kopi Luwak Coffee market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Rising Adoption Rate of Western Culture and Wild Popularity of Kopi Luwak Coffee
Market Growth Drivers:
Growing Numbers of Intensive Civet Farms and Various Health Benefits of Kopi Luwak Coffee
Challenges:
Continuously Changing Consumer Preferences and Growing Government Taxes of Food & Beverages
Restraints:
High Cost Associated with the Kopi Luwak Coffee
Opportunities:
Changing Lifestyle coupled with Growing per Capita Disposable Income can create Opportunities for the Global Kopi Luwak Coffee Market Growth
In March 2023, Snoop Dogg, an American rapper and entrepreneur, launched the INDOxyz premium coffee brand. The product is distinctive in that it is sourced from the Gayo region of Sumatra and other areas in Indonesia known for producing the best Arabica and kopi luwak coffee.
After a BBC London investigation revealed cruel conditions in which animals were sometimes kept, Harrods says it wants tougher regulation of a controversial coffee. The world's rarest coffee, kopi luwak, is made from beans excreted by wild palm civet cats. However, a BBC London investigation revealed battery-style caged operations.
Key Target Audience
Kopi Luwak Coffee Manufacturers, Kopi Luwak Coffee Suppliers and Distributors, Regulatory Bodies, Potential Investors, Research and Development Institutes and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.