What is Podcast Hosting Services?
A podcast hosting service provides podcast RSS feed and distributes podcasts in various forms such as audio, video, informational speech, and others. This specialized service offers storage, bandwidth, analytics, monetization, and other services, these services help store, and deliver media files easily to a wide range of audiences at hosted platform. Websites need hosting providers to host their websites likewise podcasts also need some way or platform to offers and store their files. There is growth in the demand for podcast hosting services with the growing number of digital audiences across the world engaging in a wide range of content for various purposes.
The market study is broken down by Type (Bandwidth Services, Storage Services, Monetization Services, Analytics Services and Others), by Application (Music Institutes, Educational Institution, Advertising Companies and Other) and major geographies with country level break-up.
Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Spotify (Anchor) (Sweden), Buzzsprout (United States), Blubrry Podcasting (United States), Acast (Sweden), Fireside Labs (United States), Liberated Syndication (United States), Castos (Netherlands), Podbean Tech (United States), Podomatic (United States), OmnyStudio (Australia), Backtracks (United States), ZenCast (Australia), Spreaker (United States) and Pinecast (United States) are some of the key players that are part of study coverage.
Segmentation Overview
AdvanceMarketAnalytics has segmented the market of Global Podcast Hosting Services market by Type, Application and Region.
On the basis of geography, the market of Podcast Hosting Services has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Pricing, the sub-segment i.e. Monthly will boost the Podcast Hosting Services market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Podcasts, the sub-segment i.e. Audio Podcasts will boost the Podcast Hosting Services market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Leaders and their expansionary development strategies
On 20th December 2021, Global acquires a podcast hosting platform. Media and entertainment group Global has acquired podcast hosting, analytics, and monetization platform, Captivate, for an undisclosed amount.
"Libsyn recently announced that podcast creators will be able to add their own prepends (a URL that's a prefix to your media URL), when they want to have a third-party company track their download stats. Prior to rollout, Libsyn contacted third-party data-tracking companies and asked them to comply with the CCPA and GDPR. Companies that wouldn't agree to partner with Libsyn to ensure compliance, are not supported by Libsyn. So, if you host with Libsyn, and use Podtrac to track listener demographics, you can add the prepend within the Libsyn dashboard."
Market Trend
- Growing Adoption of Podcasts Hosting Services Among the Growing Small Businesses
Market Drivers
- Growing Number fo Content-Type and Digital Media Presence of Population
- Need for Hosting Platform for Podcasters to Host and Store Media Files Online
Opportunities
- Surging Musical and Audio Content Volume Across the Different Region will Boost the Podcast Hosting Service
Restraints
- Set of Standards and Compliances with Associated with the Usage of Podcast Hosting Service
Challenges
- Low Awareness About the Podcast Platform Compared to Other Content Among People
Key Target Audience
Podcast Hosting Services Providers, Podcast Hosting Industry Associations, Research and Development Institutes, Potential Investors, Regulatory Bodies, Financial Investors and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.