About Rice Chips
Rice chip is a snack food that is made with brown or white rice flour, cooking oils, and seasoning. It contains low amount of fat and carbohydrates compared to other chips or snacks. Rice chips are mostly eaten with Indian meals, especially by Gujarati people. Rice chips can also be used as an ingredient to add texture and flavor to salads, casseroles, and other food toppings. Rice chips made with brown rice are becoming more popular as brown rice is rich in fiber, selenium, and group B vitamins.
Attributes | Details |
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Study Period | 2017-2027 |
Base Year | 2021 |
Unit | Value (USD Million) |
The market is niche and consists of a limited number of providers who compete with each other. The intense competition, changing consumer spending patterns, demographic trends, and frequent changes in consumer preferences pose significant opportunities for market growth. Analyst at AMA Research estimates that United States and Indian Vendors will contribute the maximum growth to Global Rice Chips market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Quaker Oats Company (United States), RiceUP! (NUHEALTH S.A.) (Bulgaria), Dang Foods (United States), SSOM International Foods (India), GoodDiet (BigBasket) (India), Riceworks (United States), Sesmark (United States), Yummiano (India) and The Harvest Bowl (India) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Rice Chips market by Type (Fried and Not Fried) and Region.
On the basis of geography, the market of Rice Chips has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Rice Type, the sub-segment i.e. Brown Rice will boost the Rice Chips market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Packaging Type, the sub-segment i.e. Containers will boost the Rice Chips market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Sales Channel, the sub-segment i.e. Online will boost the Rice Chips market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Flavor, the sub-segment i.e. Spicy will boost the Rice Chips market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
In 2020, SunRise announced the launch of new product lines and business acquisitions to broaden its portfolio and add extra value to its range. SunRise is broadening its rice snack portfolio and overseas distribution channels for rice chips, mini bites, and rice cakes.
Market Drivers
- Increasing Popularity of Rice Chips as It Contains Low Fat and Calories Compared to Other Chips
- High Consumption of Rice Chips with the Meals and As Snacks in the Asian Countries like India and China
Opportunities
- Surging Demand for Healthy Alternatives of High-Fat Snacks or Food Products Due to Increasing Health-Conscious Population
Restraints
- Allergic Reactions in Some People and Different Taste Preference May Restraint the Market
Challenges
- Less Promotional Activities by the Key Manufacturers and Availability of Fewer Varieties of Rice Chips in the Rural Areas
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Rice Chips Manufacturers, Suppliers and Distributors of Rice Chips, Snacks and Packaged Food Manufacturers, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.