Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Customer Generated Content Cgc Platform market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Yotpo (United States), ShortStack (United States), TINT (United States), CrowdRiff (Canada), Pixlee (United States), Stackla (Australia), Olapic Inc. (United States), PowerReviews (United States), Adobe (United States), Taggbox Widget (United States), Loox (Israel) and Nosto (Australia) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Customer Generated Content Cgc Platform market by and Region.
On the basis of geography, the market of Customer Generated Content Cgc Platform has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Organization Size, the sub-segment i.e. Small and Medium Businesses will boost the Customer Generated Content Cgc Platform market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Pricing, the sub-segment i.e. Basic will boost the Customer Generated Content Cgc Platform market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Deployment, the sub-segment i.e. Cloud will boost the Customer Generated Content Cgc Platform market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End-user, the sub-segment i.e. Retail & E-commerce will boost the Customer Generated Content Cgc Platform market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Increased Focus on the Development of AI-Powered and NLP-Enabled CGC Platforms
Market Growth Drivers:
Increasing Use of CGC Platform for Content Curation and Build Brand Awareness and Surging Demand for Technological Advancements to Analyze Customer Generated Content in Order to Build Content Marketing Strategy and Increase Sales
Challenges:
Ensuring authenticity and reliability and Protecting user privacy and data security
Restraints:
Slow Adoption by the Small and Medium Businesses Due to High Cost of Subscription
Opportunities:
High Adoption of CGC Platform by E-Commerce Businesses
Market Leaders and their expansionary development strategies
In October 2023. Talkwalker announced a partnership with Sprout Social, a leading provider of social media management software. The partnership will integrate Talkwalker's CGC platform with Sprout Social's social media management platform, enabling businesses to seamlessly manage and integrate customer-generated content into their social media marketing campaigns.
In October 2023, Talkwalker launches new CGC platform designed to help businesses collect, manage, and analyze customer-generated content from social media, online reviews, and other sources. The new platform features a variety of tools for identifying, tracking, and analyzing CGC, as well as for measuring the impact of CGC on brand reputation and sales.
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Customer Generated Content Cgc Platform Providers, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations, End-Users and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.