About Digital Marketing Services
Professional services that help you market or publicise your business online, such as through search, social media, and paid channels, are known as digital marketing services. They are completely focused on digital platforms, as opposed to traditional marketing mediums such as print and television. Benefits of digital marketing are Increase Customer Loyalty with Frequent Communications, Target the Right Audience, Optimize and Obtain Better Conversion Rates.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
The global market is highly competitive and consists of a limited number of providers who compete with each other. The intense competition, changing consumer spending patterns, demographic trends, and frequent changes in consumer preferences pose significant opportunities for market growth. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Digital Marketing Services market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Conklin Media (United States), Markitors (United States), WebFX (United States), Silverback Strategies (United States), MaxAudience (California), Perfect Search Media (United States), Thrive Internet Marketing (United States), Disruptive Advertising INC (United States), Ignite Visibility (California) and WEBITMD (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Fuel Online (South Africa), Lounge Lizard (United States) and Brolik (United States).
Segmentation Overview
AMA Research has segmented the market of Global Digital Marketing Services market by and Region.
On the basis of geography, the market of Digital Marketing Services has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Enterprise Size, the sub-segment i.e. Large Enterprises will boost the Digital Marketing Services market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End-users, the sub-segment i.e. Automotive will boost the Digital Marketing Services market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Deployment, the sub-segment i.e. On premise will boost the Digital Marketing Services market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Growing penetration of electronic gadgets
Market Growth Drivers:
Increasing the use of video games mobile
Challenges:
Lack of knowledge of digital marketing among the peoples
Restraints:
High cost associated with services
Opportunities:
Increasing the high speed of networks like 4G and 5G technology which led demand for mobile advertising
Market Leaders and their expansionary development strategies
In October 2023, Ruder Finn, has acquired Pandan Social, a leading-edge digital marketing agency based in Malaysia and serving the Asia market. This strategic move enhances Ruder Finn's commitment to strengthen its leadership position in the digital marketing landscape.
In October 2023, TikTok Ads launches "Brand Lift Insights", a new tool providing brands with deeper understanding of how their TikTok campaigns impact brand awareness and perception.
Key Target Audience
Manufactures, Distributors and Suppliers, Venture Capitalists, Government Bodies, Corporate Entities, Government and Private Research Organizations and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.