About Hard Seltzer Watermelon
Hard seltzer watermelon is carbonated water combined with alcohol and watermelon flavoring. Hard seltzers have been becoming most popular with the change in demand for low alcohol beverages across the globe.Watermelon is one of the most popular fruit flavors in the hard seltzer category, Its popularity stems from its association with summertime, refreshment, and a light, fruity taste, many major hard seltzer brands offer watermelon-flavored options.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new product launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Hard Seltzer Watermelon market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
White Claw (United States), High Noon (United States), Island Bay Drinks (United Kingdom), Molson Coors (United States), Truly Hard Seltzer (United States), Mighty Swell (United States), Vide (United States), NOCA Beverages (United States), The Ritas (United States) and Spirited Cocktails Corporation (United States) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Hard Seltzer Watermelon market by and Region.
On the basis of geography, the market of Hard Seltzer Watermelon has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by End-users, the sub-segment i.e. Individual will boost the Hard Seltzer Watermelon market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by ABV, the sub-segment i.e. 4.5% will boost the Hard Seltzer Watermelon market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Sales Channel, the sub-segment i.e. Online will boost the Hard Seltzer Watermelon market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
BWS Giants are Adding Seasonal Flavors like Watermelon, Lime, Strawberry, Etc.
Market Growth Drivers:
Growing Popularity of Hard Seltzers Due to Low Calories and Sugar and Consumption of Low Alcohol Beverages During Outings and with Snacks
Challenges:
Small Amount of Hard Seltzers Can Increase Risk of Cancer and Health Problems
Restraints:
Availability of Multiple Low Alcohol Beverages in the Market
Market Leaders and their expansionary development strategies
In July 2021, Molson Coors Beverage Co. brand Vizzy introduced a new watermelon hard seltzer variety packs into four combinations. Four varieties of Vizzy watermelon hard seltzer include Blueberry Watermelon, Kiwi Watermelon, Passionfruit Watermelon, and Mango Watermelon. All the flavors are made with real watermelon juice and contain 100 calories, 5% ABV, and 1 gram of sugar.
In July 2021, Molson Coors launched four new watermelon variety pack under the brand Vizzy Hard Seltzer. The new variety pack includes four watermelon flavor combinations, blueberry watermelon, kiwi watermelon, passionfruit watermelon, and mango watermelon. With this launch, Vizzy continues to bring the most desired flavor profiles for hard seltzer drinkers.
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Hard Seltzer Watermelon Manufacturers, Suppliers and Distributors of Hard Seltzer Watermelon, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.