Customer Customer C2C Community Marketing Software Market Scope
C2C community marketing software helps organizations to build and manage online communities. The increasing use of internet and the evolution of mobile devices has boosted online shopping and research about the products or services of any organization. This led businesses or enterprises to adopt technological advancements to promote brand loyalty, customer engagement, and new customer acquisition. In today’s time, online brands have been becoming conduits for the C2C community marketing software for sharing product information and experiences.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
Key Companies Profiled | LinkedIn Corporation (United States), Meta (United States), Tribe Technologies Inc. (Canada), Bevy (United States), Meetup Pro (United States) and Google (United States) |
CAGR | % |
The key manufacturers are targeting the innovations of the products with better quality, better technical characteristics, and also assist in providing and humanizing the after-sale service to the consumers. The key players are probable to keep a stronghold on the market over the anticipated period. The key players are accepting strategic decisions and are thinking upon mergers and acquisitions in order to maintain their presence in the market. Research Analyst at AMA estimates that United States Players will contribute to the maximum growth of Global Customer Customer C2C Community Marketing Software market throughout the predicted period.
LinkedIn Corporation (United States), Meta (United States), Tribe Technologies Inc. (Canada), Bevy (United States), Meetup Pro (United States) and Google (United States) are some of the key players that are part of study coverage.
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.
Segmentation Overview
The study have segmented the market of Global Customer Customer C2C Community Marketing Software market by Type and Region with country level break-up.
On the basis of geography, the market of Customer Customer C2C Community Marketing Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
region held largest market share in the year 2022.
Market Leaders and their expansionary development strategies
In September 2023, LinkedIn, a leading professional networking platform, announced a partnership with Orbiit, a provider of AI-powered community engagement solutions. The partnership will integrate Orbiit's AI technology into LinkedIn's Groups platform, enabling businesses to better understand and engage with their C2C communities.
In October 2023, Bevy, launched its new C2C community marketing software platform. The platform provides businesses with a suite of tools to build, manage, and grow their online communities, enabling them to engage with their customers and create a sense of loyalty and belonging.
Influencing Trend:
Increasing Focus on R&D to Add New Features and Characteristics
Market Growth Drivers:
Growing Need for Advanced Solutions to Engage with Customers, Promotion, and Customer Acquisition and Consumers’ Preference for Pre-purchase Information Gathering of Product or Services
Challenges:
Data privacy and security concerns and Managing a diverse community
Restraints:
Privacy Concern and Lack of Awareness in Rural Areas
Opportunities:
Increasing Adoption of Online Purchase of Product or Services and Growing E-Commerce Sector
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Customer to Customer (C2C) Community Marketing Software Providers, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations, End-User Industries and Others