Global Audience Management Technology - Market

Audience Management Technology - Comprehensive Study by Type (Audio Management, Cross Media Management, Digital Management, Streaming Management, TV Management), Application (Retail, Consumer goods, Banking, Financial services, Insurance (BFSI), IT & telecom, Media and entertainment, Travel and hospitality, Government, Healthcare, Others), Solution (Marketers &agencies, Pubhlisher&Media, Platform, Data seller) Players and Region - Global Market Outlook to 2030

Audience Management Technology - Market by XX Submarkets | Forecast Years 2024-2030  

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  • Summary
  • Market Segments
  • Table of Content
  • List of Table & Figures
  • Players Profiled
Audience Management Technology - Market Scope
Audience Management technology is the process of sourcing, managing, analyzing, defining, and activating customer data for cross-channel campaigns of product and service. The main objective of Audience Management technology is to reach the right message to the right audience at the right moment on the right channel, thus optimizing operational efficiencies and campaign outcomes. Audience Management technology solutions help to extract the greatest value from data in order to build a panoramic, privacy-safe, actionable view of consumers across all screens. Geographically, North America Audience Management technology is the leading region in adoption and consumption of Audience Management technology in order to measure customer data include customer data platforms (CDPs), identity resolution tools, data management platforms (DMPs), data lakes and warehouses, and customer relationship management (CRM) tools. Hence the Audience Management technology is triggered in the market to wide application

AttributesDetails
Study Period2018-2030
Base Year2023
UnitValue (USD Million)
Key Companies ProfiledOracle Data Cloud (United States, Permutive (United Kingdom), Simpli.fi (United Kingdom), OnAudience (United Kingdom), Roku OneView (Canada), Adobe Audience Manager (United Kingdom), AdLib (United Kingdom), Merkle Inc(India), Lotame Solutions, Inc (United States), The Nielsen Company (United States), TAP London (United Kingdom) and Others
CAGR%


The market is expected to grow market in the E-Commerce and Media industry. It has wide application in the banking, Insurance, and retail industry is driving the demand for the market. Several companies are operating in the market to provide customers with better offers with various features & unique offerings. The market is a highly fragmented market with the presence of several market players and local players. Which is triggering the market growth over the forecast period

Oracle Data Cloud (United States, Permutive (United Kingdom), Simpli.fi (United Kingdom), OnAudience (United Kingdom), Roku OneView (Canada), Adobe Audience Manager (United Kingdom), AdLib (United Kingdom), Merkle Inc(India), Lotame Solutions, Inc (United States), The Nielsen Company (United States), TAP London (United Kingdom) and Others are some of the key players that are part of study coverage.

About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.

Segmentation Overview
The study have segmented the market of Global Audience Management Technology - market by Type , by Application (Retail, Consumer goods, Banking, Financial services, Insurance (BFSI), IT & telecom, Media and entertainment, Travel and hospitality, Government, Healthcare and Others) and Region with country level break-up.

On the basis of geography, the market of Audience Management Technology - has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Spain, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). region held largest market share in the year 2023.

Market Leaders and their expansionary development strategies
In April 2022, Stamats Communications, Inc. announces the acquisition of the Audience Management services of TriMax Direct. The acquisition provide opportunity to continue the tremendous services TriMax has offered its client base in audience management
On 20 August 2021, Havas Media Group India has launched an audience planning and buying platform that keeps the audience and consumer behavior at the center of the media process.


Influencing Trend:
Huge adoption of advanced analytical and predictive skills such as ML and AI

Market Growth Drivers:
It has better campaign and marketing ROI by using audience management technology

Challenges:
New devices and new content distribution methods are more challenging and complex

Restraints:
A large amount of data linkage

Opportunities:
Huge adoption of marketing techniques such as customer data platforms and identity resolution tools

Key Target Audience
Regulatory Authorities, New Entrants/Investors, Strategic Business Planners, Governments and End-Use Industry

Report Objectives / Segmentation Covered

By Type
  • Audio Management
  • Cross Media Management
  • Digital Management
  • Streaming Management
  • TV Management
By Application
  • Retail
  • Consumer goods
  • Banking
  • Financial services
  • Insurance (BFSI)
  • IT & telecom
  • Media and entertainment
  • Travel and hospitality
  • Government
  • Healthcare
  • Others
By Solution
  • Marketers &agencies
  • Pubhlisher&Media
  • Platform
  • Data seller

By Regions
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • Italy
    • United Kingdom
    • Spain
    • Netherlands
    • Rest of Europe
  • MEA
    • Middle East
    • Africa
  • North America
    • United States
    • Canada
    • Mexico
  • 1. Market Overview
    • 1.1. Introduction
    • 1.2. Scope/Objective of the Study
      • 1.2.1. Research Objective
  • 2. Executive Summary
    • 2.1. Introduction
  • 3. Market Dynamics
    • 3.1. Introduction
    • 3.2. Market Drivers
      • 3.2.1. It has better campaign and marketing ROI by using audience management technology
    • 3.3. Market Challenges
      • 3.3.1. New devices and new content distribution methods are more challenging and complex
    • 3.4. Market Trends
      • 3.4.1. Huge adoption of advanced analytical and predictive skills such as ML and AI
  • 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  • 5. Global Audience Management Technology -, by Type, Application, Solution and Region (value and price ) (2018-2023)
    • 5.1. Introduction
    • 5.2. Global Audience Management Technology - (Value)
      • 5.2.1. Global Audience Management Technology - by: Type (Value)
        • 5.2.1.1. Audio Management
        • 5.2.1.2. Cross Media Management
        • 5.2.1.3. Digital Management
        • 5.2.1.4. Streaming Management
        • 5.2.1.5. TV Management
      • 5.2.2. Global Audience Management Technology - by: Application (Value)
        • 5.2.2.1. Retail
        • 5.2.2.2. Consumer goods
        • 5.2.2.3. Banking
        • 5.2.2.4. Financial services
        • 5.2.2.5. Insurance (BFSI)
        • 5.2.2.6. IT & telecom
        • 5.2.2.7. Media and entertainment
        • 5.2.2.8. Travel and hospitality
        • 5.2.2.9. Government
        • 5.2.2.10. Healthcare
        • 5.2.2.11. Others
      • 5.2.3. Global Audience Management Technology - by: Solution (Value)
        • 5.2.3.1. Marketers &agencies
        • 5.2.3.2. Pubhlisher&Media
        • 5.2.3.3. Platform
        • 5.2.3.4. Data seller
      • 5.2.4. Global Audience Management Technology - Region
        • 5.2.4.1. South America
          • 5.2.4.1.1. Brazil
          • 5.2.4.1.2. Argentina
          • 5.2.4.1.3. Rest of South America
        • 5.2.4.2. Asia Pacific
          • 5.2.4.2.1. China
          • 5.2.4.2.2. Japan
          • 5.2.4.2.3. India
          • 5.2.4.2.4. South Korea
          • 5.2.4.2.5. Australia
          • 5.2.4.2.6. Rest of Asia-Pacific
        • 5.2.4.3. Europe
          • 5.2.4.3.1. Germany
          • 5.2.4.3.2. France
          • 5.2.4.3.3. Italy
          • 5.2.4.3.4. United Kingdom
          • 5.2.4.3.5. Spain
          • 5.2.4.3.6. Netherlands
          • 5.2.4.3.7. Rest of Europe
        • 5.2.4.4. MEA
          • 5.2.4.4.1. Middle East
          • 5.2.4.4.2. Africa
        • 5.2.4.5. North America
          • 5.2.4.5.1. United States
          • 5.2.4.5.2. Canada
          • 5.2.4.5.3. Mexico
    • 5.3. Global Audience Management Technology - (Price)
      • 5.3.1. Global Audience Management Technology - by: Type (Price)
  • 6. Audience Management Technology -: Manufacturers/Players Analysis
    • 6.1. Competitive Landscape
      • 6.1.1. Market Share Analysis
        • 6.1.1.1. Top 3
        • 6.1.1.2. Top 5
    • 6.2. Peer Group Analysis (2023)
    • 6.3. BCG Matrix
    • 6.4. Company Profile
      • 6.4.1. Oracle Data Cloud (United States
        • 6.4.1.1. Business Overview
        • 6.4.1.2. Products/Services Offerings
        • 6.4.1.3. Financial Analysis
        • 6.4.1.4. SWOT Analysis
      • 6.4.2. Permutive (United Kingdom)
        • 6.4.2.1. Business Overview
        • 6.4.2.2. Products/Services Offerings
        • 6.4.2.3. Financial Analysis
        • 6.4.2.4. SWOT Analysis
      • 6.4.3. Simpli.fi (United Kingdom)
        • 6.4.3.1. Business Overview
        • 6.4.3.2. Products/Services Offerings
        • 6.4.3.3. Financial Analysis
        • 6.4.3.4. SWOT Analysis
      • 6.4.4. OnAudience (United Kingdom)
        • 6.4.4.1. Business Overview
        • 6.4.4.2. Products/Services Offerings
        • 6.4.4.3. Financial Analysis
        • 6.4.4.4. SWOT Analysis
      • 6.4.5. Roku OneView (Canada)
        • 6.4.5.1. Business Overview
        • 6.4.5.2. Products/Services Offerings
        • 6.4.5.3. Financial Analysis
        • 6.4.5.4. SWOT Analysis
      • 6.4.6. Adobe Audience Manager (United Kingdom)
        • 6.4.6.1. Business Overview
        • 6.4.6.2. Products/Services Offerings
        • 6.4.6.3. Financial Analysis
        • 6.4.6.4. SWOT Analysis
      • 6.4.7. AdLib (United Kingdom)
        • 6.4.7.1. Business Overview
        • 6.4.7.2. Products/Services Offerings
        • 6.4.7.3. Financial Analysis
        • 6.4.7.4. SWOT Analysis
      • 6.4.8. Merkle Inc(India)
        • 6.4.8.1. Business Overview
        • 6.4.8.2. Products/Services Offerings
        • 6.4.8.3. Financial Analysis
        • 6.4.8.4. SWOT Analysis
      • 6.4.9. Lotame Solutions, Inc (United States)
        • 6.4.9.1. Business Overview
        • 6.4.9.2. Products/Services Offerings
        • 6.4.9.3. Financial Analysis
        • 6.4.9.4. SWOT Analysis
      • 6.4.10. The Nielsen Company (United States)
        • 6.4.10.1. Business Overview
        • 6.4.10.2. Products/Services Offerings
        • 6.4.10.3. Financial Analysis
        • 6.4.10.4. SWOT Analysis
      • 6.4.11. TAP London (United Kingdom)
        • 6.4.11.1. Business Overview
        • 6.4.11.2. Products/Services Offerings
        • 6.4.11.3. Financial Analysis
        • 6.4.11.4. SWOT Analysis
      • 6.4.12. Others
        • 6.4.12.1. Business Overview
        • 6.4.12.2. Products/Services Offerings
        • 6.4.12.3. Financial Analysis
        • 6.4.12.4. SWOT Analysis
  • 7. Global Audience Management Technology - Sale, by Type, Application, Solution and Region (value and price ) (2025-2030)
    • 7.1. Introduction
    • 7.2. Global Audience Management Technology - (Value)
      • 7.2.1. Global Audience Management Technology - by: Type (Value)
        • 7.2.1.1. Audio Management
        • 7.2.1.2. Cross Media Management
        • 7.2.1.3. Digital Management
        • 7.2.1.4. Streaming Management
        • 7.2.1.5. TV Management
      • 7.2.2. Global Audience Management Technology - by: Application (Value)
        • 7.2.2.1. Retail
        • 7.2.2.2. Consumer goods
        • 7.2.2.3. Banking
        • 7.2.2.4. Financial services
        • 7.2.2.5. Insurance (BFSI)
        • 7.2.2.6. IT & telecom
        • 7.2.2.7. Media and entertainment
        • 7.2.2.8. Travel and hospitality
        • 7.2.2.9. Government
        • 7.2.2.10. Healthcare
        • 7.2.2.11. Others
      • 7.2.3. Global Audience Management Technology - by: Solution (Value)
        • 7.2.3.1. Marketers &agencies
        • 7.2.3.2. Pubhlisher&Media
        • 7.2.3.3. Platform
        • 7.2.3.4. Data seller
      • 7.2.4. Global Audience Management Technology - Region
        • 7.2.4.1. South America
          • 7.2.4.1.1. Brazil
          • 7.2.4.1.2. Argentina
          • 7.2.4.1.3. Rest of South America
        • 7.2.4.2. Asia Pacific
          • 7.2.4.2.1. China
          • 7.2.4.2.2. Japan
          • 7.2.4.2.3. India
          • 7.2.4.2.4. South Korea
          • 7.2.4.2.5. Australia
          • 7.2.4.2.6. Rest of Asia-Pacific
        • 7.2.4.3. Europe
          • 7.2.4.3.1. Germany
          • 7.2.4.3.2. France
          • 7.2.4.3.3. Italy
          • 7.2.4.3.4. United Kingdom
          • 7.2.4.3.5. Spain
          • 7.2.4.3.6. Netherlands
          • 7.2.4.3.7. Rest of Europe
        • 7.2.4.4. MEA
          • 7.2.4.4.1. Middle East
          • 7.2.4.4.2. Africa
        • 7.2.4.5. North America
          • 7.2.4.5.1. United States
          • 7.2.4.5.2. Canada
          • 7.2.4.5.3. Mexico
    • 7.3. Global Audience Management Technology - (Price)
      • 7.3.1. Global Audience Management Technology - by: Type (Price)
  • 8. Appendix
    • 8.1. Acronyms
  • 9. Methodology and Data Source
    • 9.1. Methodology/Research Approach
      • 9.1.1. Research Programs/Design
      • 9.1.2. Market Size Estimation
      • 9.1.3. Market Breakdown and Data Triangulation
    • 9.2. Data Source
      • 9.2.1. Secondary Sources
      • 9.2.2. Primary Sources
    • 9.3. Disclaimer
List of Tables
  • Table 1. Audience Management Technology -: by Type(USD Million)
  • Table 2. Audience Management Technology - Audio Management , by Region USD Million (2018-2023)
  • Table 3. Audience Management Technology - Cross Media Management , by Region USD Million (2018-2023)
  • Table 4. Audience Management Technology - Digital Management , by Region USD Million (2018-2023)
  • Table 5. Audience Management Technology - Streaming Management , by Region USD Million (2018-2023)
  • Table 6. Audience Management Technology - TV Management , by Region USD Million (2018-2023)
  • Table 7. Audience Management Technology -: by Application(USD Million)
  • Table 8. Audience Management Technology - Retail , by Region USD Million (2018-2023)
  • Table 9. Audience Management Technology - Consumer goods , by Region USD Million (2018-2023)
  • Table 10. Audience Management Technology - Banking , by Region USD Million (2018-2023)
  • Table 11. Audience Management Technology - Financial services , by Region USD Million (2018-2023)
  • Table 12. Audience Management Technology - Insurance (BFSI) , by Region USD Million (2018-2023)
  • Table 13. Audience Management Technology - IT & telecom , by Region USD Million (2018-2023)
  • Table 14. Audience Management Technology - Media and entertainment , by Region USD Million (2018-2023)
  • Table 15. Audience Management Technology - Travel and hospitality , by Region USD Million (2018-2023)
  • Table 16. Audience Management Technology - Government , by Region USD Million (2018-2023)
  • Table 17. Audience Management Technology - Healthcare , by Region USD Million (2018-2023)
  • Table 18. Audience Management Technology - Others , by Region USD Million (2018-2023)
  • Table 19. Audience Management Technology -: by Solution(USD Million)
  • Table 20. Audience Management Technology - Marketers &agencies , by Region USD Million (2018-2023)
  • Table 21. Audience Management Technology - Pubhlisher&Media , by Region USD Million (2018-2023)
  • Table 22. Audience Management Technology - Platform , by Region USD Million (2018-2023)
  • Table 23. Audience Management Technology - Data seller , by Region USD Million (2018-2023)
  • Table 24. South America Audience Management Technology -, by Country USD Million (2018-2023)
  • Table 25. South America Audience Management Technology -, by Type USD Million (2018-2023)
  • Table 26. South America Audience Management Technology -, by Application USD Million (2018-2023)
  • Table 27. South America Audience Management Technology -, by Solution USD Million (2018-2023)
  • Table 28. Brazil Audience Management Technology -, by Type USD Million (2018-2023)
  • Table 29. Brazil Audience Management Technology -, by Application USD Million (2018-2023)
  • Table 30. Brazil Audience Management Technology -, by Solution USD Million (2018-2023)
  • Table 31. Argentina Audience Management Technology -, by Type USD Million (2018-2023)
  • Table 32. Argentina Audience Management Technology -, by Application USD Million (2018-2023)
  • Table 33. Argentina Audience Management Technology -, by Solution USD Million (2018-2023)
  • Table 34. Rest of South America Audience Management Technology -, by Type USD Million (2018-2023)
  • Table 35. Rest of South America Audience Management Technology -, by Application USD Million (2018-2023)
  • Table 36. Rest of South America Audience Management Technology -, by Solution USD Million (2018-2023)
  • Table 37. Asia Pacific Audience Management Technology -, by Country USD Million (2018-2023)
  • Table 38. Asia Pacific Audience Management Technology -, by Type USD Million (2018-2023)
  • Table 39. Asia Pacific Audience Management Technology -, by Application USD Million (2018-2023)
  • Table 40. Asia Pacific Audience Management Technology -, by Solution USD Million (2018-2023)
  • Table 41. China Audience Management Technology -, by Type USD Million (2018-2023)
  • Table 42. China Audience Management Technology -, by Application USD Million (2018-2023)
  • Table 43. China Audience Management Technology -, by Solution USD Million (2018-2023)
  • Table 44. Japan Audience Management Technology -, by Type USD Million (2018-2023)
  • Table 45. Japan Audience Management Technology -, by Application USD Million (2018-2023)
  • Table 46. Japan Audience Management Technology -, by Solution USD Million (2018-2023)
  • Table 47. India Audience Management Technology -, by Type USD Million (2018-2023)
  • Table 48. India Audience Management Technology -, by Application USD Million (2018-2023)
  • Table 49. India Audience Management Technology -, by Solution USD Million (2018-2023)
  • Table 50. South Korea Audience Management Technology -, by Type USD Million (2018-2023)
  • Table 51. South Korea Audience Management Technology -, by Application USD Million (2018-2023)
  • Table 52. South Korea Audience Management Technology -, by Solution USD Million (2018-2023)
  • Table 53. Australia Audience Management Technology -, by Type USD Million (2018-2023)
  • Table 54. Australia Audience Management Technology -, by Application USD Million (2018-2023)
  • Table 55. Australia Audience Management Technology -, by Solution USD Million (2018-2023)
  • Table 56. Rest of Asia-Pacific Audience Management Technology -, by Type USD Million (2018-2023)
  • Table 57. Rest of Asia-Pacific Audience Management Technology -, by Application USD Million (2018-2023)
  • Table 58. Rest of Asia-Pacific Audience Management Technology -, by Solution USD Million (2018-2023)
  • Table 59. Europe Audience Management Technology -, by Country USD Million (2018-2023)
  • Table 60. Europe Audience Management Technology -, by Type USD Million (2018-2023)
  • Table 61. Europe Audience Management Technology -, by Application USD Million (2018-2023)
  • Table 62. Europe Audience Management Technology -, by Solution USD Million (2018-2023)
  • Table 63. Germany Audience Management Technology -, by Type USD Million (2018-2023)
  • Table 64. Germany Audience Management Technology -, by Application USD Million (2018-2023)
  • Table 65. Germany Audience Management Technology -, by Solution USD Million (2018-2023)
  • Table 66. France Audience Management Technology -, by Type USD Million (2018-2023)
  • Table 67. France Audience Management Technology -, by Application USD Million (2018-2023)
  • Table 68. France Audience Management Technology -, by Solution USD Million (2018-2023)
  • Table 69. Italy Audience Management Technology -, by Type USD Million (2018-2023)
  • Table 70. Italy Audience Management Technology -, by Application USD Million (2018-2023)
  • Table 71. Italy Audience Management Technology -, by Solution USD Million (2018-2023)
  • Table 72. United Kingdom Audience Management Technology -, by Type USD Million (2018-2023)
  • Table 73. United Kingdom Audience Management Technology -, by Application USD Million (2018-2023)
  • Table 74. United Kingdom Audience Management Technology -, by Solution USD Million (2018-2023)
  • Table 75. Spain Audience Management Technology -, by Type USD Million (2018-2023)
  • Table 76. Spain Audience Management Technology -, by Application USD Million (2018-2023)
  • Table 77. Spain Audience Management Technology -, by Solution USD Million (2018-2023)
  • Table 78. Netherlands Audience Management Technology -, by Type USD Million (2018-2023)
  • Table 79. Netherlands Audience Management Technology -, by Application USD Million (2018-2023)
  • Table 80. Netherlands Audience Management Technology -, by Solution USD Million (2018-2023)
  • Table 81. Rest of Europe Audience Management Technology -, by Type USD Million (2018-2023)
  • Table 82. Rest of Europe Audience Management Technology -, by Application USD Million (2018-2023)
  • Table 83. Rest of Europe Audience Management Technology -, by Solution USD Million (2018-2023)
  • Table 84. MEA Audience Management Technology -, by Country USD Million (2018-2023)
  • Table 85. MEA Audience Management Technology -, by Type USD Million (2018-2023)
  • Table 86. MEA Audience Management Technology -, by Application USD Million (2018-2023)
  • Table 87. MEA Audience Management Technology -, by Solution USD Million (2018-2023)
  • Table 88. Middle East Audience Management Technology -, by Type USD Million (2018-2023)
  • Table 89. Middle East Audience Management Technology -, by Application USD Million (2018-2023)
  • Table 90. Middle East Audience Management Technology -, by Solution USD Million (2018-2023)
  • Table 91. Africa Audience Management Technology -, by Type USD Million (2018-2023)
  • Table 92. Africa Audience Management Technology -, by Application USD Million (2018-2023)
  • Table 93. Africa Audience Management Technology -, by Solution USD Million (2018-2023)
  • Table 94. North America Audience Management Technology -, by Country USD Million (2018-2023)
  • Table 95. North America Audience Management Technology -, by Type USD Million (2018-2023)
  • Table 96. North America Audience Management Technology -, by Application USD Million (2018-2023)
  • Table 97. North America Audience Management Technology -, by Solution USD Million (2018-2023)
  • Table 98. United States Audience Management Technology -, by Type USD Million (2018-2023)
  • Table 99. United States Audience Management Technology -, by Application USD Million (2018-2023)
  • Table 100. United States Audience Management Technology -, by Solution USD Million (2018-2023)
  • Table 101. Canada Audience Management Technology -, by Type USD Million (2018-2023)
  • Table 102. Canada Audience Management Technology -, by Application USD Million (2018-2023)
  • Table 103. Canada Audience Management Technology -, by Solution USD Million (2018-2023)
  • Table 104. Mexico Audience Management Technology -, by Type USD Million (2018-2023)
  • Table 105. Mexico Audience Management Technology -, by Application USD Million (2018-2023)
  • Table 106. Mexico Audience Management Technology -, by Solution USD Million (2018-2023)
  • Table 107. Audience Management Technology -: by Type(USD/Units)
  • Table 108. Company Basic Information, Sales Area and Its Competitors
  • Table 109. Company Basic Information, Sales Area and Its Competitors
  • Table 110. Company Basic Information, Sales Area and Its Competitors
  • Table 111. Company Basic Information, Sales Area and Its Competitors
  • Table 112. Company Basic Information, Sales Area and Its Competitors
  • Table 113. Company Basic Information, Sales Area and Its Competitors
  • Table 114. Company Basic Information, Sales Area and Its Competitors
  • Table 115. Company Basic Information, Sales Area and Its Competitors
  • Table 116. Company Basic Information, Sales Area and Its Competitors
  • Table 117. Company Basic Information, Sales Area and Its Competitors
  • Table 118. Company Basic Information, Sales Area and Its Competitors
  • Table 119. Company Basic Information, Sales Area and Its Competitors
  • Table 120. Audience Management Technology -: by Type(USD Million)
  • Table 121. Audience Management Technology - Audio Management , by Region USD Million (2025-2030)
  • Table 122. Audience Management Technology - Cross Media Management , by Region USD Million (2025-2030)
  • Table 123. Audience Management Technology - Digital Management , by Region USD Million (2025-2030)
  • Table 124. Audience Management Technology - Streaming Management , by Region USD Million (2025-2030)
  • Table 125. Audience Management Technology - TV Management , by Region USD Million (2025-2030)
  • Table 126. Audience Management Technology -: by Application(USD Million)
  • Table 127. Audience Management Technology - Retail , by Region USD Million (2025-2030)
  • Table 128. Audience Management Technology - Consumer goods , by Region USD Million (2025-2030)
  • Table 129. Audience Management Technology - Banking , by Region USD Million (2025-2030)
  • Table 130. Audience Management Technology - Financial services , by Region USD Million (2025-2030)
  • Table 131. Audience Management Technology - Insurance (BFSI) , by Region USD Million (2025-2030)
  • Table 132. Audience Management Technology - IT & telecom , by Region USD Million (2025-2030)
  • Table 133. Audience Management Technology - Media and entertainment , by Region USD Million (2025-2030)
  • Table 134. Audience Management Technology - Travel and hospitality , by Region USD Million (2025-2030)
  • Table 135. Audience Management Technology - Government , by Region USD Million (2025-2030)
  • Table 136. Audience Management Technology - Healthcare , by Region USD Million (2025-2030)
  • Table 137. Audience Management Technology - Others , by Region USD Million (2025-2030)
  • Table 138. Audience Management Technology -: by Solution(USD Million)
  • Table 139. Audience Management Technology - Marketers &agencies , by Region USD Million (2025-2030)
  • Table 140. Audience Management Technology - Pubhlisher&Media , by Region USD Million (2025-2030)
  • Table 141. Audience Management Technology - Platform , by Region USD Million (2025-2030)
  • Table 142. Audience Management Technology - Data seller , by Region USD Million (2025-2030)
  • Table 143. South America Audience Management Technology -, by Country USD Million (2025-2030)
  • Table 144. South America Audience Management Technology -, by Type USD Million (2025-2030)
  • Table 145. South America Audience Management Technology -, by Application USD Million (2025-2030)
  • Table 146. South America Audience Management Technology -, by Solution USD Million (2025-2030)
  • Table 147. Brazil Audience Management Technology -, by Type USD Million (2025-2030)
  • Table 148. Brazil Audience Management Technology -, by Application USD Million (2025-2030)
  • Table 149. Brazil Audience Management Technology -, by Solution USD Million (2025-2030)
  • Table 150. Argentina Audience Management Technology -, by Type USD Million (2025-2030)
  • Table 151. Argentina Audience Management Technology -, by Application USD Million (2025-2030)
  • Table 152. Argentina Audience Management Technology -, by Solution USD Million (2025-2030)
  • Table 153. Rest of South America Audience Management Technology -, by Type USD Million (2025-2030)
  • Table 154. Rest of South America Audience Management Technology -, by Application USD Million (2025-2030)
  • Table 155. Rest of South America Audience Management Technology -, by Solution USD Million (2025-2030)
  • Table 156. Asia Pacific Audience Management Technology -, by Country USD Million (2025-2030)
  • Table 157. Asia Pacific Audience Management Technology -, by Type USD Million (2025-2030)
  • Table 158. Asia Pacific Audience Management Technology -, by Application USD Million (2025-2030)
  • Table 159. Asia Pacific Audience Management Technology -, by Solution USD Million (2025-2030)
  • Table 160. China Audience Management Technology -, by Type USD Million (2025-2030)
  • Table 161. China Audience Management Technology -, by Application USD Million (2025-2030)
  • Table 162. China Audience Management Technology -, by Solution USD Million (2025-2030)
  • Table 163. Japan Audience Management Technology -, by Type USD Million (2025-2030)
  • Table 164. Japan Audience Management Technology -, by Application USD Million (2025-2030)
  • Table 165. Japan Audience Management Technology -, by Solution USD Million (2025-2030)
  • Table 166. India Audience Management Technology -, by Type USD Million (2025-2030)
  • Table 167. India Audience Management Technology -, by Application USD Million (2025-2030)
  • Table 168. India Audience Management Technology -, by Solution USD Million (2025-2030)
  • Table 169. South Korea Audience Management Technology -, by Type USD Million (2025-2030)
  • Table 170. South Korea Audience Management Technology -, by Application USD Million (2025-2030)
  • Table 171. South Korea Audience Management Technology -, by Solution USD Million (2025-2030)
  • Table 172. Australia Audience Management Technology -, by Type USD Million (2025-2030)
  • Table 173. Australia Audience Management Technology -, by Application USD Million (2025-2030)
  • Table 174. Australia Audience Management Technology -, by Solution USD Million (2025-2030)
  • Table 175. Rest of Asia-Pacific Audience Management Technology -, by Type USD Million (2025-2030)
  • Table 176. Rest of Asia-Pacific Audience Management Technology -, by Application USD Million (2025-2030)
  • Table 177. Rest of Asia-Pacific Audience Management Technology -, by Solution USD Million (2025-2030)
  • Table 178. Europe Audience Management Technology -, by Country USD Million (2025-2030)
  • Table 179. Europe Audience Management Technology -, by Type USD Million (2025-2030)
  • Table 180. Europe Audience Management Technology -, by Application USD Million (2025-2030)
  • Table 181. Europe Audience Management Technology -, by Solution USD Million (2025-2030)
  • Table 182. Germany Audience Management Technology -, by Type USD Million (2025-2030)
  • Table 183. Germany Audience Management Technology -, by Application USD Million (2025-2030)
  • Table 184. Germany Audience Management Technology -, by Solution USD Million (2025-2030)
  • Table 185. France Audience Management Technology -, by Type USD Million (2025-2030)
  • Table 186. France Audience Management Technology -, by Application USD Million (2025-2030)
  • Table 187. France Audience Management Technology -, by Solution USD Million (2025-2030)
  • Table 188. Italy Audience Management Technology -, by Type USD Million (2025-2030)
  • Table 189. Italy Audience Management Technology -, by Application USD Million (2025-2030)
  • Table 190. Italy Audience Management Technology -, by Solution USD Million (2025-2030)
  • Table 191. United Kingdom Audience Management Technology -, by Type USD Million (2025-2030)
  • Table 192. United Kingdom Audience Management Technology -, by Application USD Million (2025-2030)
  • Table 193. United Kingdom Audience Management Technology -, by Solution USD Million (2025-2030)
  • Table 194. Spain Audience Management Technology -, by Type USD Million (2025-2030)
  • Table 195. Spain Audience Management Technology -, by Application USD Million (2025-2030)
  • Table 196. Spain Audience Management Technology -, by Solution USD Million (2025-2030)
  • Table 197. Netherlands Audience Management Technology -, by Type USD Million (2025-2030)
  • Table 198. Netherlands Audience Management Technology -, by Application USD Million (2025-2030)
  • Table 199. Netherlands Audience Management Technology -, by Solution USD Million (2025-2030)
  • Table 200. Rest of Europe Audience Management Technology -, by Type USD Million (2025-2030)
  • Table 201. Rest of Europe Audience Management Technology -, by Application USD Million (2025-2030)
  • Table 202. Rest of Europe Audience Management Technology -, by Solution USD Million (2025-2030)
  • Table 203. MEA Audience Management Technology -, by Country USD Million (2025-2030)
  • Table 204. MEA Audience Management Technology -, by Type USD Million (2025-2030)
  • Table 205. MEA Audience Management Technology -, by Application USD Million (2025-2030)
  • Table 206. MEA Audience Management Technology -, by Solution USD Million (2025-2030)
  • Table 207. Middle East Audience Management Technology -, by Type USD Million (2025-2030)
  • Table 208. Middle East Audience Management Technology -, by Application USD Million (2025-2030)
  • Table 209. Middle East Audience Management Technology -, by Solution USD Million (2025-2030)
  • Table 210. Africa Audience Management Technology -, by Type USD Million (2025-2030)
  • Table 211. Africa Audience Management Technology -, by Application USD Million (2025-2030)
  • Table 212. Africa Audience Management Technology -, by Solution USD Million (2025-2030)
  • Table 213. North America Audience Management Technology -, by Country USD Million (2025-2030)
  • Table 214. North America Audience Management Technology -, by Type USD Million (2025-2030)
  • Table 215. North America Audience Management Technology -, by Application USD Million (2025-2030)
  • Table 216. North America Audience Management Technology -, by Solution USD Million (2025-2030)
  • Table 217. United States Audience Management Technology -, by Type USD Million (2025-2030)
  • Table 218. United States Audience Management Technology -, by Application USD Million (2025-2030)
  • Table 219. United States Audience Management Technology -, by Solution USD Million (2025-2030)
  • Table 220. Canada Audience Management Technology -, by Type USD Million (2025-2030)
  • Table 221. Canada Audience Management Technology -, by Application USD Million (2025-2030)
  • Table 222. Canada Audience Management Technology -, by Solution USD Million (2025-2030)
  • Table 223. Mexico Audience Management Technology -, by Type USD Million (2025-2030)
  • Table 224. Mexico Audience Management Technology -, by Application USD Million (2025-2030)
  • Table 225. Mexico Audience Management Technology -, by Solution USD Million (2025-2030)
  • Table 226. Audience Management Technology -: by Type(USD/Units)
  • Table 227. Research Programs/Design for This Report
  • Table 228. Key Data Information from Secondary Sources
  • Table 229. Key Data Information from Primary Sources
List of Figures
  • Figure 1. Porters Five Forces
  • Figure 2. Supply/Value Chain
  • Figure 3. PESTEL analysis
  • Figure 4. Global Audience Management Technology -: by Type USD Million (2018-2023)
  • Figure 5. Global Audience Management Technology -: by Application USD Million (2018-2023)
  • Figure 6. Global Audience Management Technology -: by Solution USD Million (2018-2023)
  • Figure 7. South America Audience Management Technology - Share (%), by Country
  • Figure 8. Asia Pacific Audience Management Technology - Share (%), by Country
  • Figure 9. Europe Audience Management Technology - Share (%), by Country
  • Figure 10. MEA Audience Management Technology - Share (%), by Country
  • Figure 11. North America Audience Management Technology - Share (%), by Country
  • Figure 12. Global Audience Management Technology -: by Type USD/Units (2018-2023)
  • Figure 13. Global Audience Management Technology - share by Players 2023 (%)
  • Figure 14. Global Audience Management Technology - share by Players (Top 3) 2023(%)
  • Figure 15. Global Audience Management Technology - share by Players (Top 5) 2023(%)
  • Figure 16. BCG Matrix for key Companies
  • Figure 17. Oracle Data Cloud (United States Revenue, Net Income and Gross profit
  • Figure 18. Oracle Data Cloud (United States Revenue: by Geography 2023
  • Figure 19. Permutive (United Kingdom) Revenue, Net Income and Gross profit
  • Figure 20. Permutive (United Kingdom) Revenue: by Geography 2023
  • Figure 21. Simpli.fi (United Kingdom) Revenue, Net Income and Gross profit
  • Figure 22. Simpli.fi (United Kingdom) Revenue: by Geography 2023
  • Figure 23. OnAudience (United Kingdom) Revenue, Net Income and Gross profit
  • Figure 24. OnAudience (United Kingdom) Revenue: by Geography 2023
  • Figure 25. Roku OneView (Canada) Revenue, Net Income and Gross profit
  • Figure 26. Roku OneView (Canada) Revenue: by Geography 2023
  • Figure 27. Adobe Audience Manager (United Kingdom) Revenue, Net Income and Gross profit
  • Figure 28. Adobe Audience Manager (United Kingdom) Revenue: by Geography 2023
  • Figure 29. AdLib (United Kingdom) Revenue, Net Income and Gross profit
  • Figure 30. AdLib (United Kingdom) Revenue: by Geography 2023
  • Figure 31. Merkle Inc(India) Revenue, Net Income and Gross profit
  • Figure 32. Merkle Inc(India) Revenue: by Geography 2023
  • Figure 33. Lotame Solutions, Inc (United States) Revenue, Net Income and Gross profit
  • Figure 34. Lotame Solutions, Inc (United States) Revenue: by Geography 2023
  • Figure 35. The Nielsen Company (United States) Revenue, Net Income and Gross profit
  • Figure 36. The Nielsen Company (United States) Revenue: by Geography 2023
  • Figure 37. TAP London (United Kingdom) Revenue, Net Income and Gross profit
  • Figure 38. TAP London (United Kingdom) Revenue: by Geography 2023
  • Figure 39. Others Revenue, Net Income and Gross profit
  • Figure 40. Others Revenue: by Geography 2023
  • Figure 41. Global Audience Management Technology -: by Type USD Million (2025-2030)
  • Figure 42. Global Audience Management Technology -: by Application USD Million (2025-2030)
  • Figure 43. Global Audience Management Technology -: by Solution USD Million (2025-2030)
  • Figure 44. South America Audience Management Technology - Share (%), by Country
  • Figure 45. Asia Pacific Audience Management Technology - Share (%), by Country
  • Figure 46. Europe Audience Management Technology - Share (%), by Country
  • Figure 47. MEA Audience Management Technology - Share (%), by Country
  • Figure 48. North America Audience Management Technology - Share (%), by Country
  • Figure 49. Global Audience Management Technology -: by Type USD/Units (2025-2030)
List of companies from research coverage that are profiled in the study
  • Oracle Data Cloud (United States
  • Permutive (United Kingdom)
  • Simpli.fi (United Kingdom)
  • OnAudience (United Kingdom)
  • Roku OneView (Canada)
  • Adobe Audience Manager (United Kingdom)
  • AdLib (United Kingdom)
  • Merkle Inc(India)
  • Lotame Solutions, Inc (United States)
  • The Nielsen Company (United States)
  • TAP London (United Kingdom)
  • Others
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Key Highlights of Report


Apr 2024 212 Pages 52 Tables Base Year: 2023 Coverage: 15+ Companies; 18 Countries

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Frequently Asked Questions (FAQ):

The key segments that are playing vital role in Audience Management Technology - Market are by type [Audio Management, Cross Media Management, Digital Management, Streaming Management and TV Management], by end use application [Retail, Consumer goods, Banking, Financial services, Insurance (BFSI), IT & telecom, Media and entertainment, Travel and hospitality, Government, Healthcare and Others].
The Audience Management Technology - Market is gaining popularity and expected to see strong valuation by 2030.
  • It has better campaign and marketing ROI by using audience management technology

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