Global Social Customer Service Application Market Overview:
A social customer service application is an application that supports social media as a component of an overall customer service strategy. This software enables customers and partners to blog, post, rate products/services and construct ideas, as well as support peer interactions and offer incentives for customer’s loyalty.
Growth Drivers
- The growing use of social media for customer service over the web, phone or online chat, and other demographics
Roadblocks
- Lack of channel’s knowledge or simply because of negligence
- Lack of employee capacity
Opportunities
- Technological advancement in providing smarter social service
Challenges
- A growing number of social media hacking
Competitive Landscape:
Companies in the market are concentrating on social customer service applications. In North America, providing B2B and B2C digital transformation solutions. This is the largest country in social customer service application due to the rise of social media customer care. Execute on the strategic initiatives that help build brand loyalty and drive business expansion.
Some of the key players profiled in the report are Zendesk (United States), Gartner (United States), Clarabridge Engage (United States), Hootsuite (Canada), Oracle (United States), Vonage (United States), Genesys (United States), Freshworks (United States), Sprout Social (United States), Cisco (United States) and Conversocial (United States). Additionally, following companies can also be profiled that are part of our coverage like Zoho Desk (California) and Sprinklr (United States). Analyst at AMA Research see United States Players to retain maximum share of Global Social Customer Service Application market by 2026. Considering Market by Social Media Platforms , the sub-segment i.e. Twitter will boost the Social Customer Service Application market. Considering Market by End-Use Industry, the sub-segment i.e. Manufacturing will boost the Social Customer Service Application market. Considering Market by Deployment, the sub-segment i.e. Cloud-based will boost the Social Customer Service Application market.
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What Can be Explored with the Social Customer Service Application Market Study
Gain Market Understanding
Identify Growth Opportunities
Analyze and Measure the Global Social Customer Service Application Market by Identifying Investment across various Industry Verticals
Understand the Trends that will drive Future Changes in Social Customer Service Application
Understand the Competitive Scenario
- Track Right Markets
- Identify the Right Verticals
Research Methodology:
The top-down and bottom-up approaches are used to estimate and validate the size of the Global Social Customer Service Application market.
In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in Social Customer Service Application market.
In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment by targeting key target audience that includes Research & Development, Software Applications, Business/Organization/Enterprises and Retailers/Customers.
This helps us to gather the data related to players revenue, operating cycle and expense, profit along with product or service growth etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, USPTO, EPO, Annual reports, press releases etc.