About Telco Data Monetization
Data Monetization is known as the process of obtaining quantifiable economic benefits from using data. It is widely used in number of industry. In telecommunication industry, monetising mobile even data is becoming one of the profitable business for telecom operators. It is conducted by external and internal data monetisation. Increasing focus of telecom operators on adopting big data based analytics for handling their routinely operated data is impacting on the market demand in positive manner. Geographically, North America region is expected to grow with the highest market share over the forecast period followed by Europe and Asia Pacific. Presence of leading market players creating hub for market providers further impacting on market profitability in better manner.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
Market players are focusing on providing Telco Data Monetization with higher quality of system & services. They are also focusing on the numerous advanced interactive solutions & offerings to reach a newer consumer base i.e. Telecom Industrialist & Mobile Operators. The market is fragmented owing to the presence of several international & domestic providers. Besides, the telecom industrial profitability has led the entry of new players, in turn, increasing the level of rivalry in the already competitive market. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Telco Data Monetization market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
CARTO (United States), Atos (France), Aerospike, Inc. (United States), TUATARA. (Poland), Adastra (Canada), Meiro (Singapore), InMobi Telco Solutions (India), VoltDB (United States), VIAVI Solutions Inc. (United States), Optiva, Inc. (Canada), Mahindra ComViva. (India), SmarTek21, LLC. (United States) and Covalensedigital (India) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Telco Data Monetization market by Type (Internal Data Monetization and External Data Monetization), Application (Geospatial Data, Location Intelligence Solutions, Foot Traffic Offering, In-house Analytics, Zero Touch Operation and Others) and Region.
On the basis of geography, the market of Telco Data Monetization has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Monetization Methods, the sub-segment i.e. Data as a service will boost the Telco Data Monetization market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Deployment , the sub-segment i.e. Cloud will boost the Telco Data Monetization market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Up surging Demand for Cloud based Data Monetisation
Market Growth Drivers:
Rising Telecom Industrial Infrastructure across the Globe, Huge Data Creation in Routinely Operations and Higher Demand for Embed Analytics for Telecom Offerings
Challenges:
Lack of standardization & Less Adoptions across MEA regions
Restraints:
Concern regarding Data Security and Threat of Data Leak
Opportunities:
Growing Implementation of IOT & 5G in Telecom Industry, Augmenting Demand for Telco Data Monetization in Location based Value Chain and Mounting Adoption of Market Locator by Leading Telecom operators
In August 2021, InMobi, a leading provider of monetisation technologies has launched ‘InMobi Telco’. It is a new suite which helps mobile operators to deliver and monetise compelling content assets. It further enable them to improve their subscribers’ experience. This product has been adopted by leading market players of North America and Latin America. Such huge acceptance of the company’s new offering is creating further lucrative growth opportunities in profitable manner.
Key Target Audience
Telco Data Monetization Providers, Telecom Industrialist, Mobile Operators & Network Service Providers, Third Party Investors, Third Party Payable Providers, New Entrants/Investors and Data Monetization Providers
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.