Fragrance and Ambience Market Scope
Floral, Oriental, Woody, and Fresh are the four main fragrance families, each with its own subfamilies. A scent family has distinct characteristics, and people frequently prefer one scent family over another when selecting personal fragrances. A specific setting or its distinct atmosphere creates a specific feeling or mood associated with a specific person, place, or thing. Ambient Scent is similar to scent marketing, but it is less brand-focused and affiliated. The scent used in the ambient selling space is unrelated to the brand or company. Scents in ambient scents are unique to each company's identity, whereas scents in scent branding are used to enhance the experience of consumers for various purposes.
Attributes | Details |
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Study Period | 2017-2027 |
Base Year | 2021 |
Unit | Value (USD Million) |
Key Companies Profiled | The Procter & Gamble Company (United States), The 3M Company (United States), S. C. Johnson & Son, Inc. (United States), Reckitt Benckiser Group plc (United Kingdom), Newell Brands (United States), Circle E Candles (United States), Esteban Paris (France), Broken Top Candle Company (United States), Bridgewater Candle Company (United States) and The Copenhagen Candle Company LTD (United Kingdom) |
CAGR | % |
To entice more end users, market players are focusing on providing Fragrance and ambience with higher quality products while adhering to all regulatory standards. In the global Fragrance and ambience market, there are numerous large and small-scale service providers. They are also concentrating on the implementation of numerous advanced technologies in the development of better scents. Furthermore, the numerous industry profits have led to the entry of new players, raising the level of rivalry in an already competitive market. The Fragrance and ambience market is currently expanding due to the rapid advancement of technology in organic, natural, vegan and cruelty-free perfumes. Some of the key players in this market follow strategies, which include new product offerings, product approvals, partnerships and alliances, mergers and acquisitions, and business expansions. Research Analyst at AMA estimates that United States Vendors will contribute to the maximum growth of Global Fragrance and Ambience market throughout the predicted period.
The Procter & Gamble Company (United States), The 3M Company (United States), S. C. Johnson & Son, Inc. (United States), Reckitt Benckiser Group plc (United Kingdom), Newell Brands (United States), Circle E Candles (United States), Esteban Paris (France), Broken Top Candle Company (United States), Bridgewater Candle Company (United States) and The Copenhagen Candle Company LTD (United Kingdom) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research are Coty (United States), Estee Lauder (United States), Symrise AG (Germany), International Flavors and Fragrances (United States), L’Oreal (France), Shiseido (Japan), Givaudan (Switzerland), Avon (United Kingdom) and Dior (France).
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.
Segmentation Overview
The study have segmented the market of Global Fragrance and Ambience market by Type , by Application (Residential and Industrial) and Region with country level break-up.
On the basis of geography, the market of Fragrance and Ambience has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
region held largest market share in the year 2021.
Market Leaders and their expansionary development strategies
In April 2021, Speciality chemical business Croda International says its fragrances and flavors subsidiary, Iberchem, has agreed to acquire Parfex SA, a fine fragrance company, for a total enterprise value of euro 45m euro 39m.
In January 2021, Glade announced the launch of Scented Oil PLUS Launches in the United States. An industry-first energy-efficient technology, the new Glade® PlugIns® Scented Oil PLUS, offers a long-lasting fragrance with minimum waste. And with spending more time at home than ever, the new warmer provides two modes to help save both energy and scented oil for a longer-lasting fragrance experience.
While the FDA does not appear to have singled out ambient scent marketing in its regulatory efforts to date, the FDA already defines “aromatherapy” products as “drugs” when they are marketed to alter one’s mood or to relieve anxiety. These statements are disguised medical statements or “health claims” because they inform the consumer that use of the product will promote a better mood. Similarly, when scent marketing companies promote their fragrance products, they emphasize how these scents will affect and elevate a customer’s mood. In doing so, their promotion transforms scents into potential “drugs” under federal law. IFRA develops and implements a Code of Practice (the Code) that provides recommendations for good operating practices and guidelines on fragrance ingredient safety assessment, and includes fragrance safety Standards that may limit or ban the usage of certain fragrance materials. The Code has been utilized worldwide since 1973 and is binding on all members.
Fragrance and Ambience Market Dynamics:
Attributes | Details |
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Trends Influencing Market | - Rising Residential Sector Requirements for Aesthetic Ambience and Better Fragrance.
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Key Restraints | - Allergic Reaction to Individual with Health Complication to Hamper Market Growth
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Challenges | - High Production Cost May Have an Impact on Market Growth.
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Market Opportunities | - Increasing Presence of Youth Population to Favour Growth
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Key Target Audience
Fragrance equipment manufacturer., New Entrants and Investors, Venture Capitalists, Government Bodies, Corporate Entities, Government and Private Research Organizations and Others