About Hypotonic drinks
.Hypotonic drinks hold a lower concentration of salt and sugar than the human body. It is majorly considered as sports drinks. With the rapid development in the sports industry, this market is driving in a rapid manner. In the United Kingdom, the leading brands for hypotonic drinks are Red Bull, Lucozade Energy, and others. The growing demand for non-alcoholic drinks in the United Kingdom is contributed as a huge growth factor in this industry.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The market players operating in this industry are continuously exploring in the new geographical regions by adopting various mergers & acquisitions, expansions, investments, and other strategic initiatives. The market-leading players are investing in new packaging techniques to gain market attractions, hold a huge customer base. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Hypotonic drinks market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Red Bull (Austria), Monster (United States), PepsiCo (United States), Big Red (United States), Arizona (United States), The Coca-Cola Company (United States), Abbott (United States), National Beverage (United States), Dr Pepper Snapple Group (United States) and Vital Pharmaceuticals (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are SoBe (United States), Danone (France) and Britvic PLC. (United Kingdom).
Segmentation Overview
AMA Research has segmented the market of Global Hypotonic drinks market by Type (General Energy Drinks and Energy Shots) and Region.
On the basis of geography, the market of Hypotonic drinks has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by End Users, the sub-segment i.e. Athletes will boost the Hypotonic drinks market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Ingredients, the sub-segment i.e. Citric Acid will boost the Hypotonic drinks market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution Channels, the sub-segment i.e. Online Sales Channels will boost the Hypotonic drinks market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Age, the sub-segment i.e. Age (<13) will boost the Hypotonic drinks market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
High Investment in Innovative Packaging and High Adoption from Athletes
Market Growth Drivers:
Increase in Population Growth and Rising Health Awareness among Global Population
Challenges:
Rapid Change in Consumer Preferences and High Cost Associated in Manufacturing
Restraints:
Increase the Presence of Local Brands Affecting the Growth in this Market
Opportunities:
Rapid Introduction of New Flavours and The Emergence of E-Commerce Platforms
Market Leaders and their expansionary development strategies
In July 2022, The first electrolyte drink of its sort has been introduced by SMC Enterprise Ltd., the company that gave us OrSaline-N. Geared toward young people who are health-conscious, it has already caused a stir in the beverage sector. Electrolyte beverages are very common overseas and contain ions rich in sodium, potassium, and magnesium. These beverages hydrate our bodies and quickly increase our energy levels. and The only beverage of this kind currently available in Bangladesh is SMC Plus Electrolyte.
In May 2022, MGP Nutrition launched new Berry Boost Hydration Drink. With 150mg added caffeine this low sugar drink gives you a real boost on the course, and is packed with vitamins B, C and D to help boost your immune system and improve your cardiovascular health.
Key Target Audience
Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analysts and Strategic Business Planners, Hypotonic Drinks Manufacturers, Suppliers, and Distributors, Raw Material Suppliers, Government Regulatory and Research Organizations and End-Use Industries
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.