About Badminton Apparel
Badminton is a racquet sport in which players hit a shuttlecock through a net with racquets. The sport is similar to that of Tennis. Badminton apparel primarily consists of top wear, bottom wear and footwear which are used by badminton enthusiasts and professionals. Badminton sports is mostly played in indoors. With the growth of the badminton sports worldwide, the demand for badminton related apparel along with badminton rackets has risen. Increasing disposable and the glamorised broadcasting of the sports on the television also have significantly contributed to growth of the badminton apparel market. Although the limited popularity of the sports in the western countries is a major restraining factor for its future prospectus. Asia Pacific primarily is the dominant most market of badminton apparel primarily driven by China, India, Malaysia, and Indonesia.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
Badminton Apparel market is a fragmented market due to the presence of various players. The players are focusing on increasing their manufacturing capacity. Further, companies are focusing on developing innovative products to improve quality, enhances and promotes performance. The companies are coming up with partnerships or agreements along with planning strategic activities such as partnerships, product launch, mergers, and acquisitions which will help them to sustain in the market and maintain their competitive edge. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Yonex Co., Ltd. (Japan), Li-Ning Co. Ltd. (China), Babolat (France), FZ FORZA International (Denmark), Adidas AG (Germany), Anta Sports Products Limited (China), Absolute Protech Sports Sdn. Bhd. (Malaysia), FELET International Holdings Sdn. Bhd. (Malaysia), Victor Rackets Industrial Corporation (Taiwan), Gildan Activewear Inc. (United States) and Yehlex and Apacs (United Kingdom) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are RSL International (China), Ruby Glamour Sdn. Bhd. (Malaysia) and Carlton Sports (United Kingdom).
Segmentation Overview
AMA Research has segmented the market of Global Badminton Apparel market by Type (Top Wear {Jackets, T-Shirts, Sports Bras and Others}, Bottom Wear {Pants, Shorts, skirts and others} and Footwear), Application (Personal Playing and Tournaments) and Region.
On the basis of geography, the market of Badminton Apparel has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Material , the sub-segment i.e. Natural Fabric will boost the Badminton Apparel market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution Channel, the sub-segment i.e. Online {E-Commerce Store} will boost the Badminton Apparel market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Gender, the sub-segment i.e. Male will boost the Badminton Apparel market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Online E-Commerce is rising in Popularity for the Purchase of Badminton Apparel among the New Consumers
Market Growth Drivers:
Growing Popularity of Badminton around the World, Increasing Disposable Income and Higher Government Sponsored Funding for Sport
Challenges:
Limited Market Expansion of Badminton in Western Countries
Restraints:
Competition from Alternate Sports
Opportunities:
Organising Small Badminton Competitions in Western Countries to promote both Badminton Sport and thus the Apparel Market would Stimulate Higher Growth Rates in Market
Market Leaders and their expansionary development strategies
In 2019, Anta Sports Products Limited, a leading multinational Chinese sports corporation has announced acquisition of Amer Sports Oyj, which is a Finland based sporting products company. The acquisition of brands like Wilson which are used by Roger Federer and other leading tennis players will aid Anta to expand its global presence and accelerate its growth. The acquisition is also aimed at taking on global sporting brands such as Nike, and Adidas.
In 2020, Yonex Co., Ltd., a Japan based sports manufacturer famous for its badminton equipment and apparel has announced launch of its new POWER CUSHION AERUS Z badminton shoes. Yonex's new AERUS Z badminton shoes are the lightest ever, weighing only 250 grammes each shoe*. These shoes include a new sole composed of Feather Bounce FOAM, which is 8% lighter in weight and generates greater repulsion than previous AERUS models. Yonex has also launched AERUS X along with AERUS Z, which is a more affordable version of AERUS Z.
Key Target Audience
Badminton Apparel Manufacturers, Suppliers and Distributors, Raw Material Suppliers, New Entrants/Investors, Venture Capitalists and Private Equity Firms and End-Use Industries
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.