Market Snapshot:
Channel sales managers and channel marketers may use Partner Relationship Management (PRM) technologies to integrate and automate all aspects of their partner management process in one place. It serves as a gated gateway devoted only to supporting enterprise channel partners. Documents, campaign materials, market development funds (MDF), opportunities, and transactions of the partners may all be found on the platform. They must also keep track of things like legal compliance, contractual terms and conditions, and incentive and loyalty incentives. Any department of a firm that does business with third-party contractors can utilise partner management software. Globalisation and the growing trend of outsourcing or third party contractual works has led to the rise of the partner relationship management platform. Recent trends in partner relationship management platform includes integration of artificial intelligence, analytics, and other similar engagement software solutions to optimize the workflow between the partners. North America is currently the largest market of partner relationship management platform.
Segment Analysis
AMA Research have segmented the market of Global Partner Relationship Management Platform market by Type, Application and Region.
On the basis of geography, the market of Partner Relationship Management Platform has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Market Trend
Integration of Artificial Intelligence with PRM Platforms and Cloud Based Models are Highly Preferred
Market Drivers
Growing Requirement to Optimize and Manage Functional Workflow between Enterprises and their Remote Partners and Enterprises needing to Ensure Compliance to Laws, Contractual Terms and Conditions
Opportunities
Integration with Other Similar Software Solutions that Track the Progress of the Partner Pipeline and Interaction
Restraints
- Major Concerns remain Regarding Data Privacy and Security
In addition to the aforementioned factor, Growing Requirement to Optimize and Manage Functional Workflow between Enterprises and their Remote Partners
is expected to propel the growth of the market over the forecast period.
The key Players profiled in the study are Salesforce.com, Inc. (United States), Channeltivity (United States), Oracle Corporation (United States), Impartner Software (United States, Allbound, Inc. (United States), Webinfinity (United States), LogicBay Corporation (United States), Magentrix Corporation (Canada), ChannelXperts GmbH (Germany) and PartnerStack Canada Inc. (Canada).