About Swimwear & Beachwear
Swimwear and beachwear are items of clothing meant to be worn by individuals participating in water-based activities or water sports such as swimming, water polo, driving surfing, water skiing, or sun basking. In activities like scuba diving, water skiing, and wakeboarding, a swimsuit is required as an undergarment. In the market, there is a large choice of trendy and attractive swimsuits that vary in size and quality. Men's swimwear and beachwear are referred to as boardshorts, jammers, swim trunks, briefs, thongs, and G-strings in Western culture, while women's swimwear is referred to as one-piece, bikinis, or thongs. Designers are extending their product offerings as men have grown more aware of their appearance, resulting in significant development in the industry. Because sports brands are getting more stylish and fashion brands are becoming more sports practical, the use of swimwear such as shorts and board shorts is on the rise.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that United States & Australian Vendors will contribute the maximum growth to Global Swimwear & Beachwear market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
ACACIA (Australia), Billabong International Limited (Australia), Speedo International Ltd. (Australia), Puma SE (Germany), American Apparel (United States), SUNSETS Inc. (United States), Body Glove International (United States), O'Neill (United States), Perry Ellis International (United States) and Swimwear Anywhere (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Aquatec - Duton Industry Co., Ltd. (Taiwan), Mares S.p.A. (Italy), H2Odyssey (United States) and Dive Rite (United States).
Segmentation Overview
AMA Research has segmented the market of Global Swimwear & Beachwear market by Type (Swimsuit, Top Wear, Bottom Wear and Others) and Region.
On the basis of geography, the market of Swimwear & Beachwear has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by End Use, the sub-segment i.e. Professional will boost the Swimwear & Beachwear market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution, the sub-segment i.e. Sports Equipment Retail will boost the Swimwear & Beachwear market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Gender, the sub-segment i.e. Male will boost the Swimwear & Beachwear market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Technical Progress in Swimming Equipment Features
Market Growth Drivers:
Decreasing Training Costs and Increasing Demand for Recreational Outdoor Activities
Challenges:
Lack of Awareness and Presence of Counterfeit Products
Restraints:
Raw Material Price Fluctuation and Safety Concerns
Opportunities:
Increasing Demand Across Emerging Regions
Market Leaders and their expansionary development strategies
On 29th June, 2020 - HEAD Acquired Zoggs (Leading Swim Wear Brand across Key Regions Including UK, Austrailia). The Deal Adds Zoggs’ Innovative Swimming Gear Capabilities Comprising of Goggles, Swimwear and Equipment to HEAD’s Portfolio, Along with Strong Market Presence Across New Regions.
On 20th May, 2020 - GabiFresh and Swimsuits For All Launched New Summer 2020 Campaign. The 11-Piece Swimsuit Line Comes in Sizes 10-26, With Cup Sizes Ranging From D/DD To G/H. To Achieve Classic Designs, The Collection Incorporates the Latest Minimalist Trend While Including Modern Touches with Ruching & Cut-Outs in Speciality Fabrics. and On 3rd March, 2021 - Speedo Launched Its New Hyper Elite Goggles. The Hyper Elite Features the Finest Hydrodynamic and Performance-Enhancing Innovations to Provide Swimmers a Competitive Edge in Every Race. It Is Designed to Help Athletes of All Abilities Level Up Their Swim.
Key Target Audience
Swimwear & Beachwear Manufactures, New Entrants and Investors, Swimwear & Beachwear Distributors and Suppliers, Venture Capitalists, Government Bodies, Corporate Entities, Government and Private Research Organizations and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.