About Graphic Film
The graphic film is those types of polymeric film layer which having on one major side thereof an adhesive layer. It not only helps to increase the number of impressions bout also upsurge brand awareness. It is used in various application such as promotional & advertisement, industrial, automotive and others. Increasing investment of infrastructure development will affect the growth of graphic film market. For instance, according to the Asian Development Bank, it is estimated to invest in more than USD 1.5 trillion in infrastructure development during 2010-2030, a part of this is to be invested in construction. Hence, rising demand for infrastructure development and growth in construction, automotive, promotional & advertisement, and retail industries will affect the growth of the market in the future.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 5.3% |
The market is highly fragmented with the presence of various players I the market. Some of the major players are Avery Dennison Corporation (United States), Kay premium marking films ltd. (United Kingdom), 3M (United States), among others Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Graphic Film market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Avery Dennison Corporation (United States), Kay premium marking films ltd. (United Kingdom), 3M (United States), E. I. du Pont de Nemours and Company (United States), CCL Industries, Inc. (Canada), Amcor Limited (Australia), Constantia Flexibles Group (Austria), DUNMORE Corporation (United States) and Hexis S.A. (France are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Graphic Film market by and Region.
On the basis of geography, the market of Graphic Film has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Online will boost the Graphic Film market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End Use, the sub-segment i.e. Automotive will boost the Graphic Film market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Polymer, the sub-segment i.e. Polyvinyl chloride (PVC) will boost the Graphic Film market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Film Type, the sub-segment i.e. Opaque will boost the Graphic Film market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Printing Technology, the sub-segment i.e. Digital will boost the Graphic Film market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Increasing Usage of Use of Graphic Films for Banner Advertisements
Market Growth Drivers:
Growth in the Construction Industry and Improvements in the Standard of Living and Low Installation and Maintenance Costs and Growth in Demand for Wrap Advertisement
Challenges:
Lack of Awareness regarding Graphic Film Products
Restraints:
Rising Demand for Painted Walls may Hamper Market Growth
Opportunities:
Continuous Improvement in Digital Printing Techniques and Increase in Demand for Bioplastic Polymers and Rising Demand from Emerging Market such as China, India, Brazil, and others
Market Leaders and their expansionary development strategies
In March 2017, the Avery Dennison Corporation (United States) company has acquired Hanita Coatings R.C.A. Ltd. (Israel) Company, which manufactures pressure-sensitive material. Hence, this acquisition will strengthen the company presence in the graphic film industry across the globe.
In October 2023, Avery Dennison launched new range of sustainable graphic films for vehicle wraps: The company introduces a line of films made from recycled materials, targeting environmentally conscious customers in the automotive sector.
Key Target Audience
Laminated Graphic Film Manufacturers, OEMs, Manufacturing Organizations, Automotive Manufacturers and Construction Organizations
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.