What is Digital AV Switcher and Mixer Market?
A digital AV switcher and mixer are devices that allow to pick between numerous video sources and, in certain situations, combine them to create unique effects. The main function of a digital AV switcher is to do combinations of two videos, hard cuts between cameras, and check procedures. Switches are such an important aspect of the digital AV switcher and mixer business that a fully functional television and video production would be impossible without them. In live events, digital AV switchers play an important role, as they make live HD video transmission across several platforms easier, allowing audiences to get the most out of their experience. The digital AV switcher and mixer industry is growing in response to the growing demand for high-quality streaming content. Live events such as weddings, seminars, sporting events, and conferences drive the digital AV switcher and mixer market prediction, as these events must be documented in real time and broadcast on several channels throughout the world. Demand for digital AV switchers and mixers is increasing as more cameras are used to record 360-degree views of events.
The market study is being classified by Type (Production Switchers, Routing Switchers and Master Control Switchers) and major geographies with country level break-up.
Panasonic (Japan), Blackmagic Design (Australia), Broadcast Devices Inc (United States), AMX (United States), Kramer Electronic (Israel), Crestron (United States), Ross Video Ltd (Canada), Evertz Corporation (Canada), Miranda Technologies (Canada) and Toshiba LG (South Korea) are some of the key players profiled in the study.
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Research Analyst at AMA predicts that Asia Pacific Players will contribute to the maximum growth of Global Digital AV Switcher and Mixer market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Digital AV Switcher and Mixer market by Type, Application and Region.
On the basis of geography, the market of Digital AV Switcher and Mixer has been segmented into South America (Brazil, Argentina, Chile, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Singapore, Malaysia, Thailand, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Spain, Sweden, Belgium, Poland, Norway, Austria, Russia, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Growth in Demand for HD Video
- Growing Use of Multiple Cameras to Record 360 Views of Events
- Growing Demand by Streamers and Youtubers
Market Trend
- Implementation of IP Live Production Technology
Restraints
Opportunities
- Growing Research and Development Activities
- Technological Advancements
July 2020 – Blackmagic Design today announced ATEM Mini Pro ISO, a new low cost live production switcher with a new 5 stream recording engine that allows all video inputs to be recorded allowing a live production to be edited after the event.
Key Target Audience
Manufacturers of Digital AV Switcher and Mixer, Suppliers of Digital AV Switcher and Mixer, Wholesalers, Distributors and Retailers of Digital AV Switcher and Mixer, Investors, Governmental bodies, End-User and Others