Advanced Television Systems Committee Market Scope
Advanced Television Systems Committee (ATSC) is a non-profit organisation with the mission of developing voluntary standards for digital television technology. As new ATSC standards, such as ATSC 3.0, are adopted worldwide, the adoption of Next Gen TV is expanding at a rapid rate within the Advanced Television Systems Committee (ATSC) broadcast systems & services industry. The limitations of the obsolete ATSC 1.0 are driving the rapid deployment of ATSC 3.0. ATSC 3.0 is also the first television standard based on the Internet Protocol (IP). With major advancements in technology and ATSC 3.0, Ultra HD 4K TV, frame rates of about 120 Hz, and better TV reception are predicted. While the demand for high-quality content among consumers continues to grow, technical improvements in the broadcast business will be critical in meeting it.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
Key Companies Profiled | Channel Master (United States), Cisco Systems, Inc. (United States), GatesAir Inc. (United States), LG Electronics Inc. (South Korea), Mitsubishi Electric Corporation (Japan), ONE MEDIA 3.0, LLC (United States), Samsung Electronics (South Korea), Vientos Alisios Co., Ltd. (Aruba), Zenith Electronics, LLC (United States) and Harmonic, Inc. (United States) |
CAGR | % |
The global market is highly competitive and consists of a limited number of providers who compete with each other. The intense competition, changing consumer spending patterns, demographic trends, and frequent changes in consumer preferences pose significant opportunities for market growth. Research Analyst at AMA estimates that United States Players will contribute to the maximum growth of Global Advanced Television Systems Committee market throughout the predicted period.
Channel Master (United States), Cisco Systems, Inc. (United States), GatesAir Inc. (United States), LG Electronics Inc. (South Korea), Mitsubishi Electric Corporation (Japan), ONE MEDIA 3.0, LLC (United States), Samsung Electronics (South Korea), Vientos Alisios Co., Ltd. (Aruba), Zenith Electronics, LLC (United States) and Harmonic, Inc. (United States) are some of the key players that are part of study coverage.
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.
Segmentation Overview
The study have segmented the market of Global Advanced Television Systems Committee market by Type and Region with country level break-up.
On the basis of geography, the market of Advanced Television Systems Committee has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
region held largest market share in the year 2022.
Market Leaders and their expansionary development strategies
In January 2021, LC Announced 2021, NextGen TVS. LG has integrated the HD HomeRun app into the new webOS 6.0 smart TV platform being launched in dozens of 2021 LG OLED, QNED, and Nanocell 4K and 8K TVs
On 13th January, 2021 - LG Electronics (Co-developer of the ATSC 3.0 Next-Generation Television Standard) Announced 2021 NEXTGEN TVS. LG's NEXTGEN TV range for 2021 Includes OLED "evo" Technology, Which Is the Next Phase in The OLED TV Development, Delivering Greater Luminosity for Brighter, Punchier Pictures.
Influencing Trend:
Growing Awareness of Next-Generation TV Systems
Market Growth Drivers:
Demand For Enhanced Quality Content and Rising Adoption of ATSC Systems Among Broadcasters
Challenges:
Fierce Competitive Pressure and High initial Investment
Restraints:
High-Cost Expenses and Skewed Player Distribution
Opportunities:
Increasing Adoption Across Emerging Regions
Key Target Audience
Advanced Television Systems Committee Solutions Provider, New Entrants and Investors, Venture Capitalists, Government Bodies, Corporate Entities, Government and Private Research Organizations and Others