What is Emotions Analytics?
Emotions Analytics is a technological or digital tool based on data collected from people’s behaviours, their verbal and non-verbal actions. This helps the firms understand the mood or possible course of actions that the employee or customer is expected to take. Emotions analytics market can be segmented into four main categories that are text analytics, video analytics, speech analytics and facial analytics. This solutions can be widely applied across industrial domains such as for customer experience management, sales and marketing management and workforce management among other uses. The increasing investments in research and development of this technologies as well as rising importance of analytics and data has led to the growth of the emotions analytics market. Although high funds required for research as well as complexity in the technology acts as a limiting factor for its growth. North America is currently the largest market of the emotions analytics.
The market study is broken down by Type (Text Analytics, Facial Analytics, Speech Analytics and Video Analytics), by Application (Sales and Marketing Management, Customer Experience Management, Competitive Intelligence, Public Safety and Law Enforcement and Workforce Management) and major geographies with country level break-up.
Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Beyond Verbal (Israel), IBM Corporation (United States), Google Llc (United States), Apple Inc. (United States), iMotions A/S (Denmark), Noldus Information Technology (Netherlands), Kairos (United States), Microsoft Corporation (United States) and Uniphore (India) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Affectiva (United States) and Neuromore (United States).
Segmentation Overview
AdvanceMarketAnalytics has segmented the market of Global Emotions Analytics market by Type, Application and Region.
On the basis of geography, the market of Emotions Analytics has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by End Use, the sub-segment i.e. BFSI will boost the Emotions Analytics market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Organisation Size , the sub-segment i.e. SMEs will boost the Emotions Analytics market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.