Spatial Augmented Reality Market Scope
The increasing use of Spatial Augmented Reality in 3D video among organizations will help to boost the global demand in the forecasted period. A special type of Augmented Reality technology where the combination of virtual and real objects is produced by projecting virtual images onto real objects using projection mapping. Hence, display monitors, head-mounted displays, or hand-held devices are not typically used in this type of AR. Spatial is a startup that enables people to meet through augmented or virtual reality. Spatial Augmented Reality augments real-world objects and scenes without the use of special displays such as monitors, head-mounted displays, or hand-held devices.
The Spatial Augmented Reality market study is segmented and major geographies with country level break-up.
The market is fragmented in nature. The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Research Analyst at AMA estimates that United States Players will contribute to the maximum growth of Global Spatial Augmented Reality market throughout the predicted period.
Apple Inc. (United States), Dimenco B.V. (Netherlands), HTC Corporation (Taiwan), Magic Leap, Inc. (United States), Microsoft Corporation (United States), Oculus VR (United States), Realmax Inc.(United States), SAMSUNG ELECTRONICS CO., LTD. (South Korea), Snap Inc. (United States), Sony Interactive Entertainment Europe Limited. (United Kingdom) and Topcon Corporation (Japan) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research are Trimble Inc. (United States), Varjo (Finland) and VRgineers, Inc. (Czechia).
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from total available market.
Segmentation Overview
AMA Research has segmented the market of Global Spatial Augmented Reality market by Type, Application and Region.
On the basis of geography, the market of Spatial Augmented Reality has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2020. Europe on the other hand stood as second largest market due to the presence of key companies into the region and high technological advancement.
Market Trend
- Increasing adoption of dashboard-mounted display graphics in order to provide camera videotape in vehicles
- Growing adoption of spatial augmented reality in the consumer sector for team collaboration and entertainment
Market Drivers
- Growing acceptance of 3D video among organizations
- Rising penetration of the internet across developed and developing countries
Opportunities
- Increase in demand for spatial augmented reality among enterprises for virtual meetings
- Rising real-time projection-based augmented reality systems by using artificial intelligence and machine learning capabilities
Restraints
- Lack of regulatory compliance
Challenges
- The technological complexities
Key Target Audience
Government bodies, Technology investors, Research institutes and organizations, Market research and consulting firms, End-users/enterprise-users and Others