About Fleet Graphics Services
Fleet graphics are images placed on the vehicles especially on commercial with the purpose of promoting brands or companies. It is highly adopted by the retail sector to promote brands, increase awareness about new products or services 24x7, and catch the attention of others on the road, providing them with information about the company’s product or service. Plenty of advertisement options, fleet graphics is cost-effective as the graphics can lasts up to 7 years on vehicles and it can also be remove according to purpose.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
CAGR | 5.5% |
The key manufacturers are targeting the innovations of the products with better quality, better technical characteristics, and also assist in providing and humanizing the after-sale service to the consumers. The key players are probable to keep a stronghold on the market over the anticipated period. The key players are accepting strategic decisions and are thinking upon mergers and acquisitions in order to maintain their presence in the market. Analyst at AMA Research estimates that Japan Players will contribute the maximum growth to Global Fleet Graphics Services market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Avery Dennison (United States), 3M (United States), Turbo Images (Canada), Signature Graphics (United States), NPI Corp. (United States), MYC Graphics (Canada), GRS Fleet Graphics (United Kingdom), Fleet Graphics, Inc. (United States), Hawkeye Graphics (United States), Craftsmen Industries (United States) and Indigo Signs (United States) are some of the key players that are part of study coverage.
Segmentation Overview
AMA Research has segmented the market of Global Fleet Graphics Services market by and Region.
On the basis of geography, the market of Fleet Graphics Services has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Film Types, the sub-segment i.e. Calendered will boost the Fleet Graphics Services market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Adhesion, the sub-segment i.e. Ultra-removable (changeable) films will boost the Fleet Graphics Services market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Surface, the sub-segment i.e. Flat will boost the Fleet Graphics Services market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Launching Innovative Technologies for Creating High-quality Fleet Graphics.
Market Growth Drivers:
Growing Demand of 24x7 Promotion & Strengthen Brand and Get Maximum ROI.
Challenges:
Slow Adoption by SMEs Due to Less Budget and Vehicles.
Restraints:
Complexity Related to Installation of Graphic Films and Wraps.
Opportunities:
Increasing Adoption of Fleet Graphics for Light-duty Commercial Vehicles.
Market Leaders and their expansionary development strategies
In June 2020, Turbo Images acquired its competitor Lettrapub. The acquisition also includes Lettrapub's U.S. operation, Team Coach Imaging, which is a US-based leading fleet graphics products and service provider. The acquisition will allow Turbo Images to offer their customers greater capacity and faster turnaround, along with the continued commitment to excellence.
In July 2023, VALLEY VIEW marketing focused PCOs have taken advantage of the fact that their service vehicles are constantly on the road, thus providing an opportunity to be a moving billboard. In recent years, many PCOs have taken vehicle graphic design to a new level with creative, eye-catching service vehicle wraps.
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Fleet Graphics manufacturers & Service Providers, Fleet Graphics Film Suppliers & Manufacturers, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations, End-users and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.