About Learning Analytics Software and Services
Learning analytics is that the activity, collection, analysis, and coverage of information regarding learners and their contexts, for functions of understanding and optimizing learning and also the environments during which it happens. This knowledge is often simply controlled and analyzed to produce powerful insights concerning user behavior, preferences, and future actions. Students’ exploitation of numerous education hubs like digital platforms or university campuses for learning leaves knowledge footprints behind within the course of their study. Universities are using this knowledge to know how students learn and optimize their solutions to reinforce the scholar's expertise.
Attributes | Details |
---|
Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The global market for Learning Analytics software and Services is fragmented by the global key players owing to the rising demand for learning analytics for the better understanding of the learning curve of the trainee or students. The players should focus on the integration of automation and cutting-edge technology to make the software and service efficient. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
IBM (United States), TIBCO (United States), Microsoft Corporation (United States), Oracle Corporation (United States), SAP SE (Germany), SAS Institute (United States), Tableau Software (United States), McGraw Hill (United States), MicroStrategy (United States), Alteryx (United States) and Qlik (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are SABA Software (United States), Blackboard (United States), Schoology (United States), Latitude CG (United States) and Watershed Systems (United States).
Segmentation Overview
AMA Research has segmented the market of Global Learning Analytics Software and Services market by Type (Predictive Analytics, Prescriptive Analytics and Descriptive Analytics), Application (People Acquisition and Retention, Curriculum Development, Performance Management, Budget And Finance Management, Operations Management and Others) and Region.
On the basis of geography, the market of Learning Analytics Software and Services has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Deployment, the sub-segment i.e. On-premises will boost the Learning Analytics Software and Services market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Offering, the sub-segment i.e. Software will boost the Learning Analytics Software and Services market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End User, the sub-segment i.e. Educational Institutes will boost the Learning Analytics Software and Services market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Integration of Artificial Intelligence with Learning Analytics for the Automated Analysis and Suggestions or Decisions and Enhancement in GUI (Graphic User Interface) for User-Friendly Dashboard and Controls
Market Growth Drivers:
Growth in Online Education Services in Educational and Training Institutes and Rising Penetration of Smart Devices
Challenges:
Scarcity Of Qualified Experts to Handle Analytics Solutions
Restraints:
Unwilling Employment due to Learning Analytics Solutions Due to Data Privacy and Security Issues
Opportunities:
Comprehensive Government Efforts and investments to Digitalize the Education Sector and Rise in Paid Personalised Course Adaptations and Analytics Configurations by Private Platforms
Market Leaders and their expansionary development strategies
In 2021, McGraw Hill acquired Kidaptive, Inc., an adaptive learning platform with learning science, early learning, and data analytics worldwide. The goal of this acquisition is to develop smarter and lighter student-centered solutions which will be personalized learning experiences.
In May 2023, Microsoft unveiled Microsoft Fabric, an innovative platform that consolidates its range of data management, analytics, and machine learning tools into one comprehensive solution. This platform is constructed upon OneLake, a cutting-edge data lake currently available for preview, enabling users to seamlessly retrieve data from both Amazon S3 and Google Cloud.
Key Target Audience
Learning Analytics software and Services Provider, Research Institutes, End-User Industry and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.