Hard Saltzer Market Scope
Hard seltzer, spiked seltzer or hard sparkling alcohol water is a kind of mixed drink containing carbonated water, alcohol, and often and infrequently fruit flavorings in the America the alcohol is typically made by fermenting cane sugar sometimes malted barley is used. Hard seltzer products outside of the America are found to use either neutral spirit,[2] or fermentation of fruit. The alcohol by volume is around 5-hitter and the calorie-content is relatively low.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
Key Companies Profiled | Truly Hard Seltzer (United States), White claw (United States), Barefoot Cellars (United States), Future Proof Brands LLC (United States), Kodak (United States), Lift Bridge Brewing Co.(United States), Bon & Viv (United States), Ficks & Co (United States), Kona Brewing Co. (United States) and Nude Beverages (Canada) |
CAGR | % |
The companies are exploring the market by adopting expansions, investments, and new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions across the globe to gain a competitive advantage through combined collaborations. Research Analyst at AMA estimates that United States Vendors will contribute to the maximum growth of Global Hard Saltzer market throughout the predicted period.
Truly Hard Seltzer (United States), White claw (United States), Barefoot Cellars (United States), Future Proof Brands LLC (United States), Kodak (United States), Lift Bridge Brewing Co.(United States), Bon & Viv (United States), Ficks & Co (United States), Kona Brewing Co. (United States) and Nude Beverages (Canada) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research are Truly Hard Seltzer (United States), White claw (United States), Barefoot Cellars (United States), Future Proof Brands LLC (United States), Kodak (United States), Lift Bridge Brewing Co.(United States), Bon & Viv (United States), Ficks & Co (United States), Kona Brewing Co. (United States) and Nude Beverages (Canada).
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.
Segmentation Overview
The study have segmented the market of Global Hard Saltzer market by Type and Region with country level break-up.
On the basis of geography, the market of Hard Saltzer has been segmented into South America (Brazil, Argentina, Chile, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Singapore, Indonesia, Thailand, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Spain, Sweden, Belgium, Finland, Denmark, Russia, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
region held largest market share in the year 2022.
Market Leaders and their expansionary development strategies
In March 2021, Diageo has acquired Far West Spirits LLC, owner of the Lone River Ranch Water (‘Lone River’) brand. Lone River is a hard seltzer that takes inspiration from the popular classic Texan “Ranch Water” cocktail.
In June 2020, Smirnoff Seltzer also entered the U.K. through various off-trade channels
Influencing Trend:
New Product Launches by Key Operating Companies
Market Growth Drivers:
Changing Lifestyle and Increasing Disposable Income and Low Content Alcohol
Challenges:
Fluctuating Raw Material Cost and Strict Lockdowns and Limitations on Social Gatherings
Restraints:
High Cost of the Product
Opportunities:
Untapped Market of Emerging Nation
Key Target Audience
Hard Saltzer Manufacturer, Supplier and Distributor, Regulatory bodies, including government agencies and NGO, Raw Material Supplier, Commercial research and development (R&D) institutions, Importers and exporters, Government organizations, research organizations, and consulting firms, Trade associations and industry bodies and End-use industries