About Flavor Masking Agents
Flavor Masking Agents are speciality chemicals which are used to mask or decrease the intensity of the unpleasant flavors in the range of low to medium scale. This is done through using a variety of flavors and sweeteners. This flavor masking agents may either be plant based or chemical oriented depending on the demand for nature of product such as organic or regular. The market of the flavor masking agents is expected to rise owing to growth of processed food and beverages market, as well as improvement in life sciences market. North America and Asia Pacific are the biggest markets of flavor masking agents due to large population in the region.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The flavor masking agent market offers promising opportunities for companies that can address the growing demand for functional and fortified food and beverage products while navigating the evolving regulatory landscape and consumer preferences. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Archer Daniels Midland Company (United States), Carmi Flavour and Fragrance Co., Inc. (United States), GEO specialty Chemicals (United States), Cargill Inc. (United States), Symrise AG (Germany), DSM N.V. (Netherlands), FCI Flavours (United States), T. Hasegawa Co., Ltd. (Japan), Firmenich SA (Switzerland) and Givaudan (Switzerland) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Roquette Frères (France), Keva Flavours Pvt. Ltd. (India) and Sensient Technologies Corporation (United States).
Segmentation Overview
AMA Research has segmented the market of Global Flavor Masking Agents market by Type (Sweet Flavor, Salt Flavor, Fat Flavor, Bitter Flavor and Others), Application (Bakery and Confectionery, Dairy-based Products, Alcoholic Beverages, Pharmaceuticals, Nutraceutical Supplements and Others) and Region.
On the basis of geography, the market of Flavor Masking Agents has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Source , the sub-segment i.e. Plant Based will boost the Flavor Masking Agents market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution Channel, the sub-segment i.e. Direct will boost the Flavor Masking Agents market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Salt Flavor Accounts for Largest Market Share
Market Growth Drivers:
Growth in Processed Food Market and Increasing Demand for New Flavours due to Rapid Urbanisation and Globalisation
Challenges:
Providing Plant Based New Flavours, due to Rising Demand for Organic Food Products
Restraints:
Chemical Based Flavor Masking Agents have Deteriorating Effect on the Health
Opportunities:
Alcoholic Beverages Account for Largest Market Share
Market Leaders and their expansionary development strategies
In December 2023, Synergy Flavors and Kerry Group: partnered to develop and offer taste-masking solutions for the functional food industry, catering to the growing demand for fortified and healthy food products with masked off-notes.
In September 2023, Roquette launches NUTRALYS AQUA Pulse-C masking agent: This solution specifically addresses the beany and bitter notes in pea protein isolates, enabling their enhanced application in plant-based products.
Key Target Audience
Flavor Masking Agents Manufacturers, Suppliers and Distributors, Raw Material Suppliers, New Entrants/Investors, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations and End-Use Industries
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.