Deodorant Roll-Ons Market Scope
Consumers of all ages now use deodorants as part of their daily hygiene regimen to avoid sweat or body odour and to feel fresh. Furthermore, as the temperature rises in the summer, many people feel excessive sweat and require deodorant roll-ons. As a result, when it comes to deodorant roll-ons, customers are looking for natural and sustainable options in addition to efficacy. Deodorant roll-ons and antiperspirant forms are used differently in different nations. Deodorant roll-ons keep the user dry, fresh, and odor-free while also spreading a pleasant scent. The rise of the deodorant roll-ons market is due to the prevention of germs on the skin, the reduction of sweat, and the masking of odour through scent.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Unit | Value (USD Million) |
Key Companies Profiled | Kao Corporation (Japan), Henkel AG & Company KGaA (Germany), Church & Dwight Co., Inc. (United States), Revlon, Inc. (United States), L'Oreal S.A. (France), Unilever plc (United States), Helen of Troy (United States), Procter & Gamble Co. (United States), Beiersdorf AG (Germany) and Playboy Enterprises, Inc. (United States) |
CAGR | % |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Research Analyst at AMA estimates that United States Vendors will contribute to the maximum growth of Global Deodorant Roll-Ons market throughout the predicted period.
Kao Corporation (Japan), Henkel AG & Company KGaA (Germany), Church & Dwight Co., Inc. (United States), Revlon, Inc. (United States), L'Oreal S.A. (France), Unilever plc (United States), Helen of Troy (United States), Procter & Gamble Co. (United States), Beiersdorf AG (Germany) and Playboy Enterprises, Inc. (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research are Colgate-Palmolive Company (United States), Adidas AG (Germany), Lion Corporation (Japan) and Real Purity, Inc. (United States).
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.
Segmentation Overview
The study have segmented the market of Global Deodorant Roll-Ons market by Type and Region with country level break-up.
On the basis of geography, the market of Deodorant Roll-Ons has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
region held largest market share in the year 2022.
Market Leaders and their expansionary development strategies
In August 2023, Unilever collaborates with TerraCycle to launch a recycling program for used deodorant roll-on containers, addressing waste concerns and promoting sustainability within the industry.
In October 2023, Old Spice unveils their "Hydro Wash Roll-On" series, designed for active individuals with sweat-activated odor protection and a cooling sensation.
Influencing Trend:
Increasing Demand for Herbal and Organic Products and Increasing Sales across Online Channels
Market Growth Drivers:
High Investments in Celebrity Endorsement, Rising Skin Care Awareness Among Men and Increasing Disposable Income Among Females
Challenges:
Rise in Price Level due to Tariffs & Taxes, Presence of Counterfeit Products and Lack of Appropriate Regulations
Restraints:
Side Effects and Allergic Reactions
Opportunities:
Low Penetration in Emerging Regions Particularly Asia
Key Target Audience
Deodorant Roll-Ons Manufactures, New Entrants and Investors, Deodorant Roll-Ons Distributors and Suppliers, Venture Capitalists, Government Bodies, Corporate Entities, Government and Private Research Organizations and Others