Industry Background:
Liquid detergent is a cleansing agent that is typically employed for removing dirt & emulsifying oils from delicate fabrics, and are in liquid form. These cleaning agents comprise enzymes, builders, surfactants, bleach, soil anti-redeposition agents, corrosion inhibitors, foam regulators, fragrances, dyes, fillers & formulation aids. Stabilizers might be added to this blend to confirm the uniformity of the finished product. As compared to powder detergent, liquid detergent does not gather in the textile fibres or in the washing machine owing to the absence of hard ballast substances. Also, it is highly efficient & can be easily used in both warm as well as cold water owed to which liquid detergent is gaining popularity.
According to AMA Research, the market for Liquid Detergent is expected to register a CAGR of 6.8% during the forecast period to 2030. This growth is primarily driven by Increasing Demand for Ultra-Concentrated Liquid Detergent
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Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Forecast Period | 2024-2030 |
Volume Unit | Litre |
Value Unit | USD (Million) |
Dominating Type | Inorganic Liquid Detergents |
Customization Scope | Avail customization with purchase of this report. Add or modify country, region & or narrow down segments in the final scope subject to feasibility |
The Consumer Goods sector in the North America region has been increasing at a sustainable rate and further growth is expected to be witnessed over the forecast period, owing to the robust investments and expansion in production facilities in the region. Major Vendors, such as Henkel AG & Company, KGaA (Germany), Church & Dwight Co., Inc. (United States), The Clorox Company (United States), Unilever Plc. (United Kingdom), Procter and Gamble (United States), Reckitt Benckiser Group plc. (United Kingdom), Jyothy Laboratories Ltd (India), KAO Corporation (Japan), Godrej Consumer Products Limited (India) and Zhejiang Yuanmin Technology Co., Ltd (China), etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
Key Developments in the Market:
May 2022: Procter & Gamble (P&G) expanded its liquid detergent business by setting up a liquid detergent manufacturing unit in Hyderabad, India. The company invested an amount of USD 2.51 billion.
May 2022: Breeze, a brand under Unilever PLC, launched its new product called 'Breeze Detergent.' The new product features a diluted formula and comes in a 500 ml container that can be added to 2.5 liters of water, which can be utilized by consumers for more than 60 washes.In Global liquid detergent market, many key manufactures are focusing towards adoption of ecofriendly manufacturing techniques and ingredients on account of environmental concerns. Some of the key brands that are operating in liquid detergent market include Persil Bio, & Omo Green among others. Persil, is a brand of laundry detergent manufactured & marketed by Henkel AG & Company, KGaA.
Influencing Trend:
Increasing Adoption of Eco-Friendly Liquid Detergents Made from Biodegradable Components
Market Growth Drivers:
Increasing Demand for Ultra-Concentrated Liquid Detergent, Developing Packaging Solution for Liquid Detergent and The Increasing Disposable Incomes, Especially in the Developing Regions
Challenges:
Increasing Concerns about Environmental Sustainability
Restraints:
Availability of Substitutes such as Powder Detergents
Opportunities:
Growing E-Commerce Industry Especially in Asia-Pacific Region and Advancement in Liquid Detergent Ingredients
AMA Research follows a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mainly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcases the spontaneously changing Vendors landscape impacting the market's growth. Furthermore, our market researchers extensively analyze the products and services offered by multiple players competing to increase their market share and presence.
Data Sources of Liquid Detergent Market Study
Primary Collection: InMail, LinkedIn Groups, Survey Monkey, Google, and Other professional Forums are some of the mediums utilized to gather primary data through key industry participants and appointees, subject-matter experts, C-level executives of Liquid Detergent Industry, among others including independent industry consultants, experts, to obtain and verify critical qualitative commentary and opinion and quantitative statistics, to assess future market prospects.
The primary interviews and data collected as per the below protocols: By Designation: C-Level, D-Level, Others
By Company Type: Tier 1, Tier 2, Tier 3
Secondary Data Sources such as Annual reports, Press releases, Analyst meetings, Conference calls, Investor presentations, Management statements, and SEC filings of Liquid Detergent players along with Regulatory Sites, Association, World bank, etc were used as sources secondary set of data.
Customization in the Report
AMA Research features not only specific market forecasts but also includes significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints
- New Entrants into the Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
Against this Challenging Backdrop, Liquid Detergent Study Sheds Light on
The Liquid Detergent Market status quo and key characteristics. To end this, Analysts at AMA organize and took surveys of the Liquid Detergent industry Vendors. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Liquid Detergent industry is heading and what are the top priorities. Insights are drawn from financial analysis, surveys, and interviews with key executives and industry experts.
How every company in this diverse set of Vendors can best navigate the emerging competition landscape and follow a strategy that helps them position to hold the value they currently claim or capture the new addressable opportunity.