About Malt Drink
Malt beverage is a fermented drink in which the principal component is the grain, or seed, of the barley plant. The cereals are primarily kept in water for germination; later they are dried, boiled and processed into dry powder. The dry powder is also known as malt which is supplemented with vitamins, minerals, fiber and protein for adding nutritional value. Malt contains half-sweet as normal sugar and generally used as a healthier alternative sweetener.
Attributes | Details |
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Study Period | 2018-2030 |
Base Year | 2023 |
Unit | Value (USD Million) |
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Nestle (Switzerland), Mondelez International (United States), Suntory International Corp. (United States), Van Pur S.A. (Poland), Harboe (Denmark), GranMalt AG (Germany), Cody’s (United States), Anheuser-Busch (United States), Asahi Breweries (Japan) and Ceres Brewery (South Africa) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Coors Brewing (United States) and Guinness Nigeria (Nigeria).
Segmentation Overview
AMA Research has segmented the market of Global Malt Drink market by Type (Alcoholic Beverage and Non-alcoholic Beverages), Application (HoReCa, Beverage Industry and Food Industry) and Region.
On the basis of geography, the market of Malt Drink has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Singapore, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Spain, Rest of Europe), MEA (Saudi Arabia, Turkey, Israel, United Arab Emirates, South Africa, Rest of Africa), North America (United States, Canada, Mexico). If we see Market by Nature, the sub-segment i.e. Organic will boost the Malt Drink market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Sales Channel, the sub-segment i.e. Direct will boost the Malt Drink market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Taste, the sub-segment i.e. Flavoured will boost the Malt Drink market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Huge Demand For Flavored Drinks, Especially The Growing Consumer Trend For Flavored Drinks Consumption.
Market Growth Drivers:
Surging Popularity Of Ready To Eat Products, And The Consistent Enhancement Of Customized Malt Drinks and Rise Of Hybridized And Crossover Product Alternatives, Increasing Focus On Health And Well-Being And Demands Of Healthy Drink
Challenges:
Availability of Substitutes Drinks
Restraints:
Rising Prices Of Malt Beverages In Coming Years
Opportunities:
Generating Awareness about the Advantages of Malt Based Products through Various Promotional Programs and Rising Prominence of 'Alternative Beverage Liquor' Drinks
Market Leaders and their expansionary development strategies
In August 5, 2022, Monster Beverage Corp is to release its first alcoholic flavoured malt beverage (FMB) under the Monster brand – as well as a sugar-free version of its flagship namesake energy drink – in the US later this year. and The new products will launch in Q4 this year, and form part of a “robust and exciting” innovation pipeline for the group, according to CEO Rodney Sacks. Monster had previously described itself as “vehemently opposed” to the extending a CSD brand into alcohol.
In March 2022, Nestle has picked Thailand as the first country to launched its new plant-based version of Milo chocolate malt beverage. The new RTD product is made of soy combined with the unique Milo malt flavor, to provide a nutritious plant-based alternative. The new Milo Soy has strong nutritional values and it is now available in 180ml carton. It claims to contain 5g of protein, and high in calcium, vitamins and minerals. In addition, the carton packaging is recyclable and comes with a paper straw.
Key Target Audience
Malt Drink Manufacturers, Raw Material Suppliers, Potential Investors, End-Use Industry and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.