What is Concentrate Protein?
Concentrate Protein is fairly less processed than isolate protein, thus the amount of protein content in the concentrate protein is medium to low compared to almost 90% levels of protein content found in Isolate. This concentrate protein may be animal based such as fish or whey sourced, or plant sourced and even microbial sourced. The market of concentrate protein is highly fragmented with presence of lot of local and global players, as well as presence of numerous flavours and variety of products in market. Increase in health and fitness conscious which has accelerated during the recent pandemic as well as growth of the gym culture has led to growing demand for high nutrient and protein based products such as concentrate protein. Currently, North America dominates the concentrate protein market followed by Asia Pacific region.
The market study is broken down by Type (Organic and Regular), by Application (Foods and Beverages, Infant Formulations, Personal Care and Cosmetics, Animal Feed, Sports Nutrition, Dietary Supplements and Others) and major geographies with country level break-up.
Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Hilmar Cheese Company, Inc. (United States), Fonterra Co-operative Group Ltd (New Zealand), Glanbia plc (Ireland), Saputo Inc. (Canada), Arla Foods (Denmark), Alpavit (German), Wheyco GmbH (Germany), Carbery Group (Ireland), Lactalis Ingredients (France) and Olam International (Singapore) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Savencia Fromage and Dairy (France), Maple Island Inc. (United States) and Davisco Foods International, Inc. (United States).
Segmentation Overview
AdvanceMarketAnalytics has segmented the market of Global Concentrate Protein market by Type, Application and Region.
On the basis of geography, the market of Concentrate Protein has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Flavour, the sub-segment i.e. Chocolate will boost the Concentrate Protein market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Source, the sub-segment i.e. Animal Sources will boost the Concentrate Protein market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Packaging , the sub-segment i.e. Plastic Bottle/Container will boost the Concentrate Protein market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Leaders and their expansionary development strategies
In 2020, DV Nutrition and Wheyco has been successfully completed under the umbrella of DMK Group. The move was followed after the completion of takeover of DVN by DMK Group. This moves are aimed at expansion of whey business both by expanding its capacity and geographical presence.
In 2021, First Milk, a United Kingdom based dairy cooperative announced to invest 17.46 million USD into cheese and whey production sites out of which 12.5 million USD will go towards the installation of new high-capacity cheese blockformers, cream and whey handling processes.
Code of Federal Regulations, Title 21, Volume 3 contains regulations about whey protein concentrate. It contains definition of whey protein concentrate and minimum requirements for ingredients to call it whey concentrate. and FSSAI has draft standards of milk protein concentrate, whey protein concentrate. These amendments were made in the principal Food Safety and Standards.
Market Trend
- Sports Nutrition Account for Largest Market Share
Market Drivers
- Rising Consciousness about Health and thus Rising Popularity of Gym Culture
- Growing Demand for High Nutrient and Protein Based Products
Opportunities
- Functional Foods and Cereal Bars Present New Innovative Opportunity for Growth
Restraints
- High Presence of Counterfeit and Adulterated Products in Market
Challenges
- Providing Genuine Products to the Customer
- High Competition in the Market
Key Target Audience
Concentrate Protein Manufacturers, Suppliers and Distributors, Raw Material Suppliers, New Entrants/Investors, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations and End-Use Industries
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.