What is Smart Bra Market?
A smart bra is a wearable garment that tracks body processes such as respiration, heartbeats, and steps. The smart bra concept was developed in Australia. Textile electrodes with sensing technology are included in this product. It gives active athletic assistance for ladies while they are in action and adapts its properties to their movements. By relaxing or tightening its straps, the smart bra adapts its shape to the activity. The heart rate is detected by the presence of electrodes. With the use of a sensor that detects the body's pulse rate, these bras can even detect breast cancer in women.
The market study is being classified by Type (Sports Smart Bra and General Smart Bra), by Application (Athlete, Female Protection, Disease Detection and Others) and major geographies with country level break-up.
Omsignal (Canada), Catapult Sports (Australia), Soma (United States), VITALI Wear (Canada), Ravijour (Japan), Sensoria (United States), Lululemon Athletica Inc. (Canada), Emglare Inc. (United States), Cyrcadia Health, Inc. (United States), Adidas AG (Germany), Wenzhou N&A Garments Co., Ltd. (China) and QUS Sports (Austria) are some of the key players profiled in the study.
The market is fragmented by key vendors who are focusing on production technologies, improving efficiency and shelf life. Growth opportunities can be captured by tracking the ongoing process improvement and financial flexibility to invest in optimal strategies Research Analyst at AMA predicts that United States Vendors will contribute to the maximum growth of Global Smart Bra market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Smart Bra market by Type, Application and Region.
On the basis of geography, the market of Smart Bra has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Singapore, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Spain, Rest of Europe), MEA (Saudi Arabia, Turkey, Israel, United Arab Emirates, South Africa, Rest of Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Increasing Awareness about Health and Rising Disposable Income of Consumers
- Change in Lifestyle and Increase in Sports Activities
Market Trend
- Proliferation due to Social Media Marketing
Restraints
Opportunities
- Innovating with the Product to make it more Advanced and Consumer-Friendly
- Surging Internet Penetration across the World
Challenges
- Lack of Awareness among User
In January 2019, Soma Company has developed a new smart bra that connects smartphones with the product with the bluetooth technology and guides women in choosing the right size of apparel., and In January 2019, QUS Sports developed a new washable smart fitness bra. The product has integrated sensors that can collect a range of fitness data, including acceleration, breathing rate, heart rate, calorie consumption, g-force, geo-data, sleep, and regeneration.
Key Target Audience
Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analysts and Strategic Business Planners, Smart Bra Manufacturers, Suppliers, and Distributors, Raw Material Suppliers, Government Regulatory and Research Organizations and End-Use Industries