Global Marketing Mix Optimisation Market

Marketing Mix Optimisation Comprehensive Study by Application (SME, Large Enterprise), Analysis (Univariate analysis, Bivariate analysis), Channel (Paid Channel, Unpaid Channel), Technique (ATL Marketing (Above The Line), BTL Marketing (Below The Line), TTL Marketing (Through The Line)) Players and Region - Global Market Outlook to 2028

Marketing Mix Optimisation Market by XX Submarkets | Forecast Years 2023-2028  

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  • Summary
  • Market Segments
  • Table of Content
  • List of Table & Figures
  • Players Profiled
What is Marketing Mix Optimisation Market?

Marketing mix optimization empowers marketers to maximize returns on their marketing expenses by deciding the best set of publicizing and targeted campaigns over different channels ie; offline and online and media which is traditional, digital or social. It is an analytical process for evaluating performance of various campaigns on group of people, how these campaigns will impact their audience. Based on it marketer can optimize their media mix investing more time and capitals to channel which will be making high positive impact on their targeted audience. Targeted or selected strategy will bring maximum ROI to the marketer or company.

Highlights from Marketing Mix Optimisation Market Study
AttributesDetails
Study Period2018-2028
Base Year2022
UnitValue (USD Million)
Key Companies ProfiledWipro Limited (India), Quantzig (Canada), Mass Analytics (United Kingdom), The Nielsen Company (United States), ThinkVine (United States), Polaris Research (United States), Analytic Partners Inc. (United States), Decision Analyst Inc (United States) and Leadmark Performance (United States)


The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies.

Wipro Limited (India), Quantzig (Canada), Mass Analytics (United Kingdom), The Nielsen Company (United States), ThinkVine (United States), Polaris Research (United States), Analytic Partners Inc. (United States), Decision Analyst Inc (United States) and Leadmark Performance (United States) are some of the key players profiled in the study.

Marketing Mix Optimisation Market Segmentation:
ScopeSub-Segments
Application / End UserSME and Large Enterprise
AnalysisUnivariate analysis,Bivariate analysis
ChannelPaid Channel,Unpaid Channel
TechniqueATL Marketing (Above The Line),BTL Marketing (Below The Line),TTL Marketing (Through The Line)


On the basis of geography, the market of Marketing Mix Optimisation has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.

Market Growth Drivers:
Helps in Achieve Targeted Goals and Increasing Adoption by Several Small and Big Enterprises

Challenges:
Unstandardized Estimation of the Market and Lack of Transparency in the Modeling Strategies

Restraints:
Lack of Awareness and High Cost

Opportunities:
As it is New Concept it could be Adapted in Developing Countries

Key Target Audience
Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analysts and Strategic Business Planners, Government Regulatory and Research Organizations and End-Use Industries




Report Objectives / Segmentation Covered

By Application
  • SME
  • Large Enterprise
By Analysis
  • Univariate analysis
  • Bivariate analysis

By Channel
  • Paid Channel
  • Unpaid Channel

By Technique
  • ATL Marketing (Above The Line)
  • BTL Marketing (Below The Line)
  • TTL Marketing (Through The Line)

By Regions
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Taiwan
    • Australia
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • Italy
    • United Kingdom
    • Netherlands
    • Rest of Europe
  • MEA
    • Middle East
    • Africa
  • North America
    • United States
    • Canada
    • Mexico
  • 1. Market Overview
    • 1.1. Introduction
    • 1.2. Scope/Objective of the Study
      • 1.2.1. Research Objective
  • 2. Executive Summary
    • 2.1. Introduction
  • 3. Market Dynamics
    • 3.1. Introduction
    • 3.2. Market Drivers
      • 3.2.1. Helps in Achieve Targeted Goals
      • 3.2.2. Increasing Adoption by Several Small and Big Enterprises
    • 3.3. Market Challenges
      • 3.3.1. Unstandardized Estimation of the Market
      • 3.3.2. Lack of Transparency in the Modeling Strategies
  • 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  • 5. Global Marketing Mix Optimisation, by Application, Analysis, Channel, Technique and Region (value and price ) (2017-2022)
    • 5.1. Introduction
    • 5.2. Global Marketing Mix Optimisation (Value)
      • 5.2.1. Global Marketing Mix Optimisation by: Application (Value)
        • 5.2.1.1. SME
        • 5.2.1.2. Large Enterprise
      • 5.2.2. Global Marketing Mix Optimisation by: Analysis (Value)
        • 5.2.2.1. Univariate analysis
        • 5.2.2.2. Bivariate analysis
      • 5.2.3. Global Marketing Mix Optimisation by: Channel (Value)
        • 5.2.3.1. Paid Channel
        • 5.2.3.2. Unpaid Channel
      • 5.2.4. Global Marketing Mix Optimisation by: Technique (Value)
        • 5.2.4.1. ATL Marketing (Above The Line)
        • 5.2.4.2. BTL Marketing (Below The Line)
        • 5.2.4.3. TTL Marketing (Through The Line)
      • 5.2.5. Global Marketing Mix Optimisation Region
        • 5.2.5.1. South America
          • 5.2.5.1.1. Brazil
          • 5.2.5.1.2. Argentina
          • 5.2.5.1.3. Rest of South America
        • 5.2.5.2. Asia Pacific
          • 5.2.5.2.1. China
          • 5.2.5.2.2. Japan
          • 5.2.5.2.3. India
          • 5.2.5.2.4. South Korea
          • 5.2.5.2.5. Taiwan
          • 5.2.5.2.6. Australia
          • 5.2.5.2.7. Rest of Asia-Pacific
        • 5.2.5.3. Europe
          • 5.2.5.3.1. Germany
          • 5.2.5.3.2. France
          • 5.2.5.3.3. Italy
          • 5.2.5.3.4. United Kingdom
          • 5.2.5.3.5. Netherlands
          • 5.2.5.3.6. Rest of Europe
        • 5.2.5.4. MEA
          • 5.2.5.4.1. Middle East
          • 5.2.5.4.2. Africa
        • 5.2.5.5. North America
          • 5.2.5.5.1. United States
          • 5.2.5.5.2. Canada
          • 5.2.5.5.3. Mexico
    • 5.3. Global Marketing Mix Optimisation (Price)
  • 6. Marketing Mix Optimisation: Manufacturers/Players Analysis
    • 6.1. Competitive Landscape
      • 6.1.1. Market Share Analysis
        • 6.1.1.1. Top 3
        • 6.1.1.2. Top 5
    • 6.2. Peer Group Analysis (2022)
    • 6.3. BCG Matrix
    • 6.4. Company Profile
      • 6.4.1. Wipro Limited (India)
        • 6.4.1.1. Business Overview
        • 6.4.1.2. Products/Services Offerings
        • 6.4.1.3. Financial Analysis
        • 6.4.1.4. SWOT Analysis
      • 6.4.2. Quantzig (Canada)
        • 6.4.2.1. Business Overview
        • 6.4.2.2. Products/Services Offerings
        • 6.4.2.3. Financial Analysis
        • 6.4.2.4. SWOT Analysis
      • 6.4.3. Mass Analytics (United Kingdom)
        • 6.4.3.1. Business Overview
        • 6.4.3.2. Products/Services Offerings
        • 6.4.3.3. Financial Analysis
        • 6.4.3.4. SWOT Analysis
      • 6.4.4. The Nielsen Company (United States)
        • 6.4.4.1. Business Overview
        • 6.4.4.2. Products/Services Offerings
        • 6.4.4.3. Financial Analysis
        • 6.4.4.4. SWOT Analysis
      • 6.4.5. ThinkVine (United States)
        • 6.4.5.1. Business Overview
        • 6.4.5.2. Products/Services Offerings
        • 6.4.5.3. Financial Analysis
        • 6.4.5.4. SWOT Analysis
      • 6.4.6. Polaris Research (United States)
        • 6.4.6.1. Business Overview
        • 6.4.6.2. Products/Services Offerings
        • 6.4.6.3. Financial Analysis
        • 6.4.6.4. SWOT Analysis
      • 6.4.7. Analytic Partners Inc. (United States)
        • 6.4.7.1. Business Overview
        • 6.4.7.2. Products/Services Offerings
        • 6.4.7.3. Financial Analysis
        • 6.4.7.4. SWOT Analysis
      • 6.4.8. Decision Analyst Inc (United States)
        • 6.4.8.1. Business Overview
        • 6.4.8.2. Products/Services Offerings
        • 6.4.8.3. Financial Analysis
        • 6.4.8.4. SWOT Analysis
      • 6.4.9. Leadmark Performance (United States)
        • 6.4.9.1. Business Overview
        • 6.4.9.2. Products/Services Offerings
        • 6.4.9.3. Financial Analysis
        • 6.4.9.4. SWOT Analysis
  • 7. Global Marketing Mix Optimisation Sale, by Application, Analysis, Channel, Technique and Region (value and price ) (2023-2028)
    • 7.1. Introduction
    • 7.2. Global Marketing Mix Optimisation (Value)
      • 7.2.1. Global Marketing Mix Optimisation by: Application (Value)
        • 7.2.1.1. SME
        • 7.2.1.2. Large Enterprise
      • 7.2.2. Global Marketing Mix Optimisation by: Analysis (Value)
        • 7.2.2.1. Univariate analysis
        • 7.2.2.2. Bivariate analysis
      • 7.2.3. Global Marketing Mix Optimisation by: Channel (Value)
        • 7.2.3.1. Paid Channel
        • 7.2.3.2. Unpaid Channel
      • 7.2.4. Global Marketing Mix Optimisation by: Technique (Value)
        • 7.2.4.1. ATL Marketing (Above The Line)
        • 7.2.4.2. BTL Marketing (Below The Line)
        • 7.2.4.3. TTL Marketing (Through The Line)
      • 7.2.5. Global Marketing Mix Optimisation Region
        • 7.2.5.1. South America
          • 7.2.5.1.1. Brazil
          • 7.2.5.1.2. Argentina
          • 7.2.5.1.3. Rest of South America
        • 7.2.5.2. Asia Pacific
          • 7.2.5.2.1. China
          • 7.2.5.2.2. Japan
          • 7.2.5.2.3. India
          • 7.2.5.2.4. South Korea
          • 7.2.5.2.5. Taiwan
          • 7.2.5.2.6. Australia
          • 7.2.5.2.7. Rest of Asia-Pacific
        • 7.2.5.3. Europe
          • 7.2.5.3.1. Germany
          • 7.2.5.3.2. France
          • 7.2.5.3.3. Italy
          • 7.2.5.3.4. United Kingdom
          • 7.2.5.3.5. Netherlands
          • 7.2.5.3.6. Rest of Europe
        • 7.2.5.4. MEA
          • 7.2.5.4.1. Middle East
          • 7.2.5.4.2. Africa
        • 7.2.5.5. North America
          • 7.2.5.5.1. United States
          • 7.2.5.5.2. Canada
          • 7.2.5.5.3. Mexico
    • 7.3. Global Marketing Mix Optimisation (Price)
  • 8. Appendix
    • 8.1. Acronyms
  • 9. Methodology and Data Source
    • 9.1. Methodology/Research Approach
      • 9.1.1. Research Programs/Design
      • 9.1.2. Market Size Estimation
      • 9.1.3. Market Breakdown and Data Triangulation
    • 9.2. Data Source
      • 9.2.1. Secondary Sources
      • 9.2.2. Primary Sources
    • 9.3. Disclaimer
List of Tables
  • Table 1. Marketing Mix Optimisation: by Application(USD Million)
  • Table 2. Marketing Mix Optimisation SME , by Region USD Million (2017-2022)
  • Table 3. Marketing Mix Optimisation Large Enterprise , by Region USD Million (2017-2022)
  • Table 4. Marketing Mix Optimisation: by Analysis(USD Million)
  • Table 5. Marketing Mix Optimisation Univariate analysis , by Region USD Million (2017-2022)
  • Table 6. Marketing Mix Optimisation Bivariate analysis , by Region USD Million (2017-2022)
  • Table 7. Marketing Mix Optimisation: by Channel(USD Million)
  • Table 8. Marketing Mix Optimisation Paid Channel , by Region USD Million (2017-2022)
  • Table 9. Marketing Mix Optimisation Unpaid Channel , by Region USD Million (2017-2022)
  • Table 10. Marketing Mix Optimisation: by Technique(USD Million)
  • Table 11. Marketing Mix Optimisation ATL Marketing (Above The Line) , by Region USD Million (2017-2022)
  • Table 12. Marketing Mix Optimisation BTL Marketing (Below The Line) , by Region USD Million (2017-2022)
  • Table 13. Marketing Mix Optimisation TTL Marketing (Through The Line) , by Region USD Million (2017-2022)
  • Table 14. South America Marketing Mix Optimisation, by Country USD Million (2017-2022)
  • Table 15. South America Marketing Mix Optimisation, by Application USD Million (2017-2022)
  • Table 16. South America Marketing Mix Optimisation, by Analysis USD Million (2017-2022)
  • Table 17. South America Marketing Mix Optimisation, by Channel USD Million (2017-2022)
  • Table 18. South America Marketing Mix Optimisation, by Technique USD Million (2017-2022)
  • Table 19. Brazil Marketing Mix Optimisation, by Application USD Million (2017-2022)
  • Table 20. Brazil Marketing Mix Optimisation, by Analysis USD Million (2017-2022)
  • Table 21. Brazil Marketing Mix Optimisation, by Channel USD Million (2017-2022)
  • Table 22. Brazil Marketing Mix Optimisation, by Technique USD Million (2017-2022)
  • Table 23. Argentina Marketing Mix Optimisation, by Application USD Million (2017-2022)
  • Table 24. Argentina Marketing Mix Optimisation, by Analysis USD Million (2017-2022)
  • Table 25. Argentina Marketing Mix Optimisation, by Channel USD Million (2017-2022)
  • Table 26. Argentina Marketing Mix Optimisation, by Technique USD Million (2017-2022)
  • Table 27. Rest of South America Marketing Mix Optimisation, by Application USD Million (2017-2022)
  • Table 28. Rest of South America Marketing Mix Optimisation, by Analysis USD Million (2017-2022)
  • Table 29. Rest of South America Marketing Mix Optimisation, by Channel USD Million (2017-2022)
  • Table 30. Rest of South America Marketing Mix Optimisation, by Technique USD Million (2017-2022)
  • Table 31. Asia Pacific Marketing Mix Optimisation, by Country USD Million (2017-2022)
  • Table 32. Asia Pacific Marketing Mix Optimisation, by Application USD Million (2017-2022)
  • Table 33. Asia Pacific Marketing Mix Optimisation, by Analysis USD Million (2017-2022)
  • Table 34. Asia Pacific Marketing Mix Optimisation, by Channel USD Million (2017-2022)
  • Table 35. Asia Pacific Marketing Mix Optimisation, by Technique USD Million (2017-2022)
  • Table 36. China Marketing Mix Optimisation, by Application USD Million (2017-2022)
  • Table 37. China Marketing Mix Optimisation, by Analysis USD Million (2017-2022)
  • Table 38. China Marketing Mix Optimisation, by Channel USD Million (2017-2022)
  • Table 39. China Marketing Mix Optimisation, by Technique USD Million (2017-2022)
  • Table 40. Japan Marketing Mix Optimisation, by Application USD Million (2017-2022)
  • Table 41. Japan Marketing Mix Optimisation, by Analysis USD Million (2017-2022)
  • Table 42. Japan Marketing Mix Optimisation, by Channel USD Million (2017-2022)
  • Table 43. Japan Marketing Mix Optimisation, by Technique USD Million (2017-2022)
  • Table 44. India Marketing Mix Optimisation, by Application USD Million (2017-2022)
  • Table 45. India Marketing Mix Optimisation, by Analysis USD Million (2017-2022)
  • Table 46. India Marketing Mix Optimisation, by Channel USD Million (2017-2022)
  • Table 47. India Marketing Mix Optimisation, by Technique USD Million (2017-2022)
  • Table 48. South Korea Marketing Mix Optimisation, by Application USD Million (2017-2022)
  • Table 49. South Korea Marketing Mix Optimisation, by Analysis USD Million (2017-2022)
  • Table 50. South Korea Marketing Mix Optimisation, by Channel USD Million (2017-2022)
  • Table 51. South Korea Marketing Mix Optimisation, by Technique USD Million (2017-2022)
  • Table 52. Taiwan Marketing Mix Optimisation, by Application USD Million (2017-2022)
  • Table 53. Taiwan Marketing Mix Optimisation, by Analysis USD Million (2017-2022)
  • Table 54. Taiwan Marketing Mix Optimisation, by Channel USD Million (2017-2022)
  • Table 55. Taiwan Marketing Mix Optimisation, by Technique USD Million (2017-2022)
  • Table 56. Australia Marketing Mix Optimisation, by Application USD Million (2017-2022)
  • Table 57. Australia Marketing Mix Optimisation, by Analysis USD Million (2017-2022)
  • Table 58. Australia Marketing Mix Optimisation, by Channel USD Million (2017-2022)
  • Table 59. Australia Marketing Mix Optimisation, by Technique USD Million (2017-2022)
  • Table 60. Rest of Asia-Pacific Marketing Mix Optimisation, by Application USD Million (2017-2022)
  • Table 61. Rest of Asia-Pacific Marketing Mix Optimisation, by Analysis USD Million (2017-2022)
  • Table 62. Rest of Asia-Pacific Marketing Mix Optimisation, by Channel USD Million (2017-2022)
  • Table 63. Rest of Asia-Pacific Marketing Mix Optimisation, by Technique USD Million (2017-2022)
  • Table 64. Europe Marketing Mix Optimisation, by Country USD Million (2017-2022)
  • Table 65. Europe Marketing Mix Optimisation, by Application USD Million (2017-2022)
  • Table 66. Europe Marketing Mix Optimisation, by Analysis USD Million (2017-2022)
  • Table 67. Europe Marketing Mix Optimisation, by Channel USD Million (2017-2022)
  • Table 68. Europe Marketing Mix Optimisation, by Technique USD Million (2017-2022)
  • Table 69. Germany Marketing Mix Optimisation, by Application USD Million (2017-2022)
  • Table 70. Germany Marketing Mix Optimisation, by Analysis USD Million (2017-2022)
  • Table 71. Germany Marketing Mix Optimisation, by Channel USD Million (2017-2022)
  • Table 72. Germany Marketing Mix Optimisation, by Technique USD Million (2017-2022)
  • Table 73. France Marketing Mix Optimisation, by Application USD Million (2017-2022)
  • Table 74. France Marketing Mix Optimisation, by Analysis USD Million (2017-2022)
  • Table 75. France Marketing Mix Optimisation, by Channel USD Million (2017-2022)
  • Table 76. France Marketing Mix Optimisation, by Technique USD Million (2017-2022)
  • Table 77. Italy Marketing Mix Optimisation, by Application USD Million (2017-2022)
  • Table 78. Italy Marketing Mix Optimisation, by Analysis USD Million (2017-2022)
  • Table 79. Italy Marketing Mix Optimisation, by Channel USD Million (2017-2022)
  • Table 80. Italy Marketing Mix Optimisation, by Technique USD Million (2017-2022)
  • Table 81. United Kingdom Marketing Mix Optimisation, by Application USD Million (2017-2022)
  • Table 82. United Kingdom Marketing Mix Optimisation, by Analysis USD Million (2017-2022)
  • Table 83. United Kingdom Marketing Mix Optimisation, by Channel USD Million (2017-2022)
  • Table 84. United Kingdom Marketing Mix Optimisation, by Technique USD Million (2017-2022)
  • Table 85. Netherlands Marketing Mix Optimisation, by Application USD Million (2017-2022)
  • Table 86. Netherlands Marketing Mix Optimisation, by Analysis USD Million (2017-2022)
  • Table 87. Netherlands Marketing Mix Optimisation, by Channel USD Million (2017-2022)
  • Table 88. Netherlands Marketing Mix Optimisation, by Technique USD Million (2017-2022)
  • Table 89. Rest of Europe Marketing Mix Optimisation, by Application USD Million (2017-2022)
  • Table 90. Rest of Europe Marketing Mix Optimisation, by Analysis USD Million (2017-2022)
  • Table 91. Rest of Europe Marketing Mix Optimisation, by Channel USD Million (2017-2022)
  • Table 92. Rest of Europe Marketing Mix Optimisation, by Technique USD Million (2017-2022)
  • Table 93. MEA Marketing Mix Optimisation, by Country USD Million (2017-2022)
  • Table 94. MEA Marketing Mix Optimisation, by Application USD Million (2017-2022)
  • Table 95. MEA Marketing Mix Optimisation, by Analysis USD Million (2017-2022)
  • Table 96. MEA Marketing Mix Optimisation, by Channel USD Million (2017-2022)
  • Table 97. MEA Marketing Mix Optimisation, by Technique USD Million (2017-2022)
  • Table 98. Middle East Marketing Mix Optimisation, by Application USD Million (2017-2022)
  • Table 99. Middle East Marketing Mix Optimisation, by Analysis USD Million (2017-2022)
  • Table 100. Middle East Marketing Mix Optimisation, by Channel USD Million (2017-2022)
  • Table 101. Middle East Marketing Mix Optimisation, by Technique USD Million (2017-2022)
  • Table 102. Africa Marketing Mix Optimisation, by Application USD Million (2017-2022)
  • Table 103. Africa Marketing Mix Optimisation, by Analysis USD Million (2017-2022)
  • Table 104. Africa Marketing Mix Optimisation, by Channel USD Million (2017-2022)
  • Table 105. Africa Marketing Mix Optimisation, by Technique USD Million (2017-2022)
  • Table 106. North America Marketing Mix Optimisation, by Country USD Million (2017-2022)
  • Table 107. North America Marketing Mix Optimisation, by Application USD Million (2017-2022)
  • Table 108. North America Marketing Mix Optimisation, by Analysis USD Million (2017-2022)
  • Table 109. North America Marketing Mix Optimisation, by Channel USD Million (2017-2022)
  • Table 110. North America Marketing Mix Optimisation, by Technique USD Million (2017-2022)
  • Table 111. United States Marketing Mix Optimisation, by Application USD Million (2017-2022)
  • Table 112. United States Marketing Mix Optimisation, by Analysis USD Million (2017-2022)
  • Table 113. United States Marketing Mix Optimisation, by Channel USD Million (2017-2022)
  • Table 114. United States Marketing Mix Optimisation, by Technique USD Million (2017-2022)
  • Table 115. Canada Marketing Mix Optimisation, by Application USD Million (2017-2022)
  • Table 116. Canada Marketing Mix Optimisation, by Analysis USD Million (2017-2022)
  • Table 117. Canada Marketing Mix Optimisation, by Channel USD Million (2017-2022)
  • Table 118. Canada Marketing Mix Optimisation, by Technique USD Million (2017-2022)
  • Table 119. Mexico Marketing Mix Optimisation, by Application USD Million (2017-2022)
  • Table 120. Mexico Marketing Mix Optimisation, by Analysis USD Million (2017-2022)
  • Table 121. Mexico Marketing Mix Optimisation, by Channel USD Million (2017-2022)
  • Table 122. Mexico Marketing Mix Optimisation, by Technique USD Million (2017-2022)
  • Table 123. Company Basic Information, Sales Area and Its Competitors
  • Table 124. Company Basic Information, Sales Area and Its Competitors
  • Table 125. Company Basic Information, Sales Area and Its Competitors
  • Table 126. Company Basic Information, Sales Area and Its Competitors
  • Table 127. Company Basic Information, Sales Area and Its Competitors
  • Table 128. Company Basic Information, Sales Area and Its Competitors
  • Table 129. Company Basic Information, Sales Area and Its Competitors
  • Table 130. Company Basic Information, Sales Area and Its Competitors
  • Table 131. Company Basic Information, Sales Area and Its Competitors
  • Table 132. Marketing Mix Optimisation: by Application(USD Million)
  • Table 133. Marketing Mix Optimisation SME , by Region USD Million (2023-2028)
  • Table 134. Marketing Mix Optimisation Large Enterprise , by Region USD Million (2023-2028)
  • Table 135. Marketing Mix Optimisation: by Analysis(USD Million)
  • Table 136. Marketing Mix Optimisation Univariate analysis , by Region USD Million (2023-2028)
  • Table 137. Marketing Mix Optimisation Bivariate analysis , by Region USD Million (2023-2028)
  • Table 138. Marketing Mix Optimisation: by Channel(USD Million)
  • Table 139. Marketing Mix Optimisation Paid Channel , by Region USD Million (2023-2028)
  • Table 140. Marketing Mix Optimisation Unpaid Channel , by Region USD Million (2023-2028)
  • Table 141. Marketing Mix Optimisation: by Technique(USD Million)
  • Table 142. Marketing Mix Optimisation ATL Marketing (Above The Line) , by Region USD Million (2023-2028)
  • Table 143. Marketing Mix Optimisation BTL Marketing (Below The Line) , by Region USD Million (2023-2028)
  • Table 144. Marketing Mix Optimisation TTL Marketing (Through The Line) , by Region USD Million (2023-2028)
  • Table 145. South America Marketing Mix Optimisation, by Country USD Million (2023-2028)
  • Table 146. South America Marketing Mix Optimisation, by Application USD Million (2023-2028)
  • Table 147. South America Marketing Mix Optimisation, by Analysis USD Million (2023-2028)
  • Table 148. South America Marketing Mix Optimisation, by Channel USD Million (2023-2028)
  • Table 149. South America Marketing Mix Optimisation, by Technique USD Million (2023-2028)
  • Table 150. Brazil Marketing Mix Optimisation, by Application USD Million (2023-2028)
  • Table 151. Brazil Marketing Mix Optimisation, by Analysis USD Million (2023-2028)
  • Table 152. Brazil Marketing Mix Optimisation, by Channel USD Million (2023-2028)
  • Table 153. Brazil Marketing Mix Optimisation, by Technique USD Million (2023-2028)
  • Table 154. Argentina Marketing Mix Optimisation, by Application USD Million (2023-2028)
  • Table 155. Argentina Marketing Mix Optimisation, by Analysis USD Million (2023-2028)
  • Table 156. Argentina Marketing Mix Optimisation, by Channel USD Million (2023-2028)
  • Table 157. Argentina Marketing Mix Optimisation, by Technique USD Million (2023-2028)
  • Table 158. Rest of South America Marketing Mix Optimisation, by Application USD Million (2023-2028)
  • Table 159. Rest of South America Marketing Mix Optimisation, by Analysis USD Million (2023-2028)
  • Table 160. Rest of South America Marketing Mix Optimisation, by Channel USD Million (2023-2028)
  • Table 161. Rest of South America Marketing Mix Optimisation, by Technique USD Million (2023-2028)
  • Table 162. Asia Pacific Marketing Mix Optimisation, by Country USD Million (2023-2028)
  • Table 163. Asia Pacific Marketing Mix Optimisation, by Application USD Million (2023-2028)
  • Table 164. Asia Pacific Marketing Mix Optimisation, by Analysis USD Million (2023-2028)
  • Table 165. Asia Pacific Marketing Mix Optimisation, by Channel USD Million (2023-2028)
  • Table 166. Asia Pacific Marketing Mix Optimisation, by Technique USD Million (2023-2028)
  • Table 167. China Marketing Mix Optimisation, by Application USD Million (2023-2028)
  • Table 168. China Marketing Mix Optimisation, by Analysis USD Million (2023-2028)
  • Table 169. China Marketing Mix Optimisation, by Channel USD Million (2023-2028)
  • Table 170. China Marketing Mix Optimisation, by Technique USD Million (2023-2028)
  • Table 171. Japan Marketing Mix Optimisation, by Application USD Million (2023-2028)
  • Table 172. Japan Marketing Mix Optimisation, by Analysis USD Million (2023-2028)
  • Table 173. Japan Marketing Mix Optimisation, by Channel USD Million (2023-2028)
  • Table 174. Japan Marketing Mix Optimisation, by Technique USD Million (2023-2028)
  • Table 175. India Marketing Mix Optimisation, by Application USD Million (2023-2028)
  • Table 176. India Marketing Mix Optimisation, by Analysis USD Million (2023-2028)
  • Table 177. India Marketing Mix Optimisation, by Channel USD Million (2023-2028)
  • Table 178. India Marketing Mix Optimisation, by Technique USD Million (2023-2028)
  • Table 179. South Korea Marketing Mix Optimisation, by Application USD Million (2023-2028)
  • Table 180. South Korea Marketing Mix Optimisation, by Analysis USD Million (2023-2028)
  • Table 181. South Korea Marketing Mix Optimisation, by Channel USD Million (2023-2028)
  • Table 182. South Korea Marketing Mix Optimisation, by Technique USD Million (2023-2028)
  • Table 183. Taiwan Marketing Mix Optimisation, by Application USD Million (2023-2028)
  • Table 184. Taiwan Marketing Mix Optimisation, by Analysis USD Million (2023-2028)
  • Table 185. Taiwan Marketing Mix Optimisation, by Channel USD Million (2023-2028)
  • Table 186. Taiwan Marketing Mix Optimisation, by Technique USD Million (2023-2028)
  • Table 187. Australia Marketing Mix Optimisation, by Application USD Million (2023-2028)
  • Table 188. Australia Marketing Mix Optimisation, by Analysis USD Million (2023-2028)
  • Table 189. Australia Marketing Mix Optimisation, by Channel USD Million (2023-2028)
  • Table 190. Australia Marketing Mix Optimisation, by Technique USD Million (2023-2028)
  • Table 191. Rest of Asia-Pacific Marketing Mix Optimisation, by Application USD Million (2023-2028)
  • Table 192. Rest of Asia-Pacific Marketing Mix Optimisation, by Analysis USD Million (2023-2028)
  • Table 193. Rest of Asia-Pacific Marketing Mix Optimisation, by Channel USD Million (2023-2028)
  • Table 194. Rest of Asia-Pacific Marketing Mix Optimisation, by Technique USD Million (2023-2028)
  • Table 195. Europe Marketing Mix Optimisation, by Country USD Million (2023-2028)
  • Table 196. Europe Marketing Mix Optimisation, by Application USD Million (2023-2028)
  • Table 197. Europe Marketing Mix Optimisation, by Analysis USD Million (2023-2028)
  • Table 198. Europe Marketing Mix Optimisation, by Channel USD Million (2023-2028)
  • Table 199. Europe Marketing Mix Optimisation, by Technique USD Million (2023-2028)
  • Table 200. Germany Marketing Mix Optimisation, by Application USD Million (2023-2028)
  • Table 201. Germany Marketing Mix Optimisation, by Analysis USD Million (2023-2028)
  • Table 202. Germany Marketing Mix Optimisation, by Channel USD Million (2023-2028)
  • Table 203. Germany Marketing Mix Optimisation, by Technique USD Million (2023-2028)
  • Table 204. France Marketing Mix Optimisation, by Application USD Million (2023-2028)
  • Table 205. France Marketing Mix Optimisation, by Analysis USD Million (2023-2028)
  • Table 206. France Marketing Mix Optimisation, by Channel USD Million (2023-2028)
  • Table 207. France Marketing Mix Optimisation, by Technique USD Million (2023-2028)
  • Table 208. Italy Marketing Mix Optimisation, by Application USD Million (2023-2028)
  • Table 209. Italy Marketing Mix Optimisation, by Analysis USD Million (2023-2028)
  • Table 210. Italy Marketing Mix Optimisation, by Channel USD Million (2023-2028)
  • Table 211. Italy Marketing Mix Optimisation, by Technique USD Million (2023-2028)
  • Table 212. United Kingdom Marketing Mix Optimisation, by Application USD Million (2023-2028)
  • Table 213. United Kingdom Marketing Mix Optimisation, by Analysis USD Million (2023-2028)
  • Table 214. United Kingdom Marketing Mix Optimisation, by Channel USD Million (2023-2028)
  • Table 215. United Kingdom Marketing Mix Optimisation, by Technique USD Million (2023-2028)
  • Table 216. Netherlands Marketing Mix Optimisation, by Application USD Million (2023-2028)
  • Table 217. Netherlands Marketing Mix Optimisation, by Analysis USD Million (2023-2028)
  • Table 218. Netherlands Marketing Mix Optimisation, by Channel USD Million (2023-2028)
  • Table 219. Netherlands Marketing Mix Optimisation, by Technique USD Million (2023-2028)
  • Table 220. Rest of Europe Marketing Mix Optimisation, by Application USD Million (2023-2028)
  • Table 221. Rest of Europe Marketing Mix Optimisation, by Analysis USD Million (2023-2028)
  • Table 222. Rest of Europe Marketing Mix Optimisation, by Channel USD Million (2023-2028)
  • Table 223. Rest of Europe Marketing Mix Optimisation, by Technique USD Million (2023-2028)
  • Table 224. MEA Marketing Mix Optimisation, by Country USD Million (2023-2028)
  • Table 225. MEA Marketing Mix Optimisation, by Application USD Million (2023-2028)
  • Table 226. MEA Marketing Mix Optimisation, by Analysis USD Million (2023-2028)
  • Table 227. MEA Marketing Mix Optimisation, by Channel USD Million (2023-2028)
  • Table 228. MEA Marketing Mix Optimisation, by Technique USD Million (2023-2028)
  • Table 229. Middle East Marketing Mix Optimisation, by Application USD Million (2023-2028)
  • Table 230. Middle East Marketing Mix Optimisation, by Analysis USD Million (2023-2028)
  • Table 231. Middle East Marketing Mix Optimisation, by Channel USD Million (2023-2028)
  • Table 232. Middle East Marketing Mix Optimisation, by Technique USD Million (2023-2028)
  • Table 233. Africa Marketing Mix Optimisation, by Application USD Million (2023-2028)
  • Table 234. Africa Marketing Mix Optimisation, by Analysis USD Million (2023-2028)
  • Table 235. Africa Marketing Mix Optimisation, by Channel USD Million (2023-2028)
  • Table 236. Africa Marketing Mix Optimisation, by Technique USD Million (2023-2028)
  • Table 237. North America Marketing Mix Optimisation, by Country USD Million (2023-2028)
  • Table 238. North America Marketing Mix Optimisation, by Application USD Million (2023-2028)
  • Table 239. North America Marketing Mix Optimisation, by Analysis USD Million (2023-2028)
  • Table 240. North America Marketing Mix Optimisation, by Channel USD Million (2023-2028)
  • Table 241. North America Marketing Mix Optimisation, by Technique USD Million (2023-2028)
  • Table 242. United States Marketing Mix Optimisation, by Application USD Million (2023-2028)
  • Table 243. United States Marketing Mix Optimisation, by Analysis USD Million (2023-2028)
  • Table 244. United States Marketing Mix Optimisation, by Channel USD Million (2023-2028)
  • Table 245. United States Marketing Mix Optimisation, by Technique USD Million (2023-2028)
  • Table 246. Canada Marketing Mix Optimisation, by Application USD Million (2023-2028)
  • Table 247. Canada Marketing Mix Optimisation, by Analysis USD Million (2023-2028)
  • Table 248. Canada Marketing Mix Optimisation, by Channel USD Million (2023-2028)
  • Table 249. Canada Marketing Mix Optimisation, by Technique USD Million (2023-2028)
  • Table 250. Mexico Marketing Mix Optimisation, by Application USD Million (2023-2028)
  • Table 251. Mexico Marketing Mix Optimisation, by Analysis USD Million (2023-2028)
  • Table 252. Mexico Marketing Mix Optimisation, by Channel USD Million (2023-2028)
  • Table 253. Mexico Marketing Mix Optimisation, by Technique USD Million (2023-2028)
  • Table 254. Research Programs/Design for This Report
  • Table 255. Key Data Information from Secondary Sources
  • Table 256. Key Data Information from Primary Sources
List of Figures
  • Figure 1. Porters Five Forces
  • Figure 2. Supply/Value Chain
  • Figure 3. PESTEL analysis
  • Figure 4. Global Marketing Mix Optimisation: by Application USD Million (2017-2022)
  • Figure 5. Global Marketing Mix Optimisation: by Analysis USD Million (2017-2022)
  • Figure 6. Global Marketing Mix Optimisation: by Channel USD Million (2017-2022)
  • Figure 7. Global Marketing Mix Optimisation: by Technique USD Million (2017-2022)
  • Figure 8. South America Marketing Mix Optimisation Share (%), by Country
  • Figure 9. Asia Pacific Marketing Mix Optimisation Share (%), by Country
  • Figure 10. Europe Marketing Mix Optimisation Share (%), by Country
  • Figure 11. MEA Marketing Mix Optimisation Share (%), by Country
  • Figure 12. North America Marketing Mix Optimisation Share (%), by Country
  • Figure 13. Global Marketing Mix Optimisation share by Players 2022 (%)
  • Figure 14. Global Marketing Mix Optimisation share by Players (Top 3) 2022(%)
  • Figure 15. Global Marketing Mix Optimisation share by Players (Top 5) 2022(%)
  • Figure 16. BCG Matrix for key Companies
  • Figure 17. Wipro Limited (India) Revenue, Net Income and Gross profit
  • Figure 18. Wipro Limited (India) Revenue: by Geography 2022
  • Figure 19. Quantzig (Canada) Revenue, Net Income and Gross profit
  • Figure 20. Quantzig (Canada) Revenue: by Geography 2022
  • Figure 21. Mass Analytics (United Kingdom) Revenue, Net Income and Gross profit
  • Figure 22. Mass Analytics (United Kingdom) Revenue: by Geography 2022
  • Figure 23. The Nielsen Company (United States) Revenue, Net Income and Gross profit
  • Figure 24. The Nielsen Company (United States) Revenue: by Geography 2022
  • Figure 25. ThinkVine (United States) Revenue, Net Income and Gross profit
  • Figure 26. ThinkVine (United States) Revenue: by Geography 2022
  • Figure 27. Polaris Research (United States) Revenue, Net Income and Gross profit
  • Figure 28. Polaris Research (United States) Revenue: by Geography 2022
  • Figure 29. Analytic Partners Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 30. Analytic Partners Inc. (United States) Revenue: by Geography 2022
  • Figure 31. Decision Analyst Inc (United States) Revenue, Net Income and Gross profit
  • Figure 32. Decision Analyst Inc (United States) Revenue: by Geography 2022
  • Figure 33. Leadmark Performance (United States) Revenue, Net Income and Gross profit
  • Figure 34. Leadmark Performance (United States) Revenue: by Geography 2022
  • Figure 35. Global Marketing Mix Optimisation: by Application USD Million (2023-2028)
  • Figure 36. Global Marketing Mix Optimisation: by Analysis USD Million (2023-2028)
  • Figure 37. Global Marketing Mix Optimisation: by Channel USD Million (2023-2028)
  • Figure 38. Global Marketing Mix Optimisation: by Technique USD Million (2023-2028)
  • Figure 39. South America Marketing Mix Optimisation Share (%), by Country
  • Figure 40. Asia Pacific Marketing Mix Optimisation Share (%), by Country
  • Figure 41. Europe Marketing Mix Optimisation Share (%), by Country
  • Figure 42. MEA Marketing Mix Optimisation Share (%), by Country
  • Figure 43. North America Marketing Mix Optimisation Share (%), by Country
List of companies from research coverage that are profiled in the study
  • Wipro Limited (India)
  • Quantzig (Canada)
  • Mass Analytics (United Kingdom)
  • The Nielsen Company (United States)
  • ThinkVine (United States)
  • Polaris Research (United States)
  • Analytic Partners Inc. (United States)
  • Decision Analyst Inc (United States)
  • Leadmark Performance (United States)
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Apr 2023 206 Pages 83 Tables Base Year: 2022 Coverage: 15+ Companies; 18 Countries

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