Global Content Analytics Discovery and Cognitive Software Market Overview:
Content analytics refers to a set of search and reporting tools that can give unstructured data with the same level of business insight and strategic value as structured data. Natural language searches, trends analysis, predictive analytics, and contextual discovery are all used by the content analytics software to show trends and patterns in the company's unstructured data. The market and technology that access, analyze, organize, and give advisory services relating to a variety of unstructured data are together referred to as Content Analytics, Discovery, and Cognitive Systems.
Growth Drivers
- Rise in Requirement of Advanced Content Analytic Tools and Cognitive Systems in Order to Extract Structured and Unstructured Valuable Information
Roadblocks
- Lack of Awareness Across End-User Verticals
Opportunities
- Rise in Adoption of Cloud Based Technology for Applications
- The Rising Focus of Enterprises on Improving the Workplace and Increasing Profitability by Using Different Business Software
Challenges
- Requirement of Skilled Manpower to Operate the System
Competitive Landscape:
The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products, and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies.
Some of the key players profiled in the report are IBM Inc. (United States), Hewlett-Packard Company (United States), Baidu Inc. (China), Elastic (United States), Facebook Inc. (United States), Google Inc. (United States), LucidWorks Inc. (United States), Microsoft Corporation (United States) and Wipro Limited. (India). Analyst at AMA Research see United States Players to retain maximum share of Global Content Analytics Discovery and Cognitive Software market by 2026. Considering Market by End User, the sub-segment i.e. Government & public services will boost the Content Analytics Discovery and Cognitive Software market.
Latest Market Insights:
In 2019, Syndigo acquired Content Analytics, Inc., an industry leader in providing content management and analytics to the consumer-retail and eCommerce industries. This acquisition will strengthen Syndigo's ability to provide accurate and verified product information across the consumer, retail, and eCommerce industries.
What Can be Explored with the Content Analytics Discovery and Cognitive Software Market Study
Gain Market Understanding
Identify Growth Opportunities
Analyze and Measure the Global Content Analytics Discovery and Cognitive Software Market by Identifying Investment across various Industry Verticals
Understand the Trends that will drive Future Changes in Content Analytics Discovery and Cognitive Software
Understand the Competitive Scenario
- Track Right Markets
- Identify the Right Verticals
Research Methodology:
The top-down and bottom-up approaches are used to estimate and validate the size of the Global Content Analytics Discovery and Cognitive Software market.
In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in Content Analytics Discovery and Cognitive Software market.
In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment by targeting key target audience that includes Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analysts and Strategic Business Planners, Providers of Content Analytics, Discovery and Cognitive Software, Government Regulatory and Research Organizations and End-Use Industries.
This helps us to gather the data related to players revenue, operating cycle and expense, profit along with product or service growth etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, USPTO, EPO, Annual reports, press releases etc.